Here is an excerpt from an article from 1939:
( https://archive.org/details/sensation-v-01n-01-1939-11-darwination-mc-coy/page/n4/mode/1up )
"Women's addresses to women belong to the bygone era when women occupied a sphere largely of their own and in most ways distinct from that occupied by men. Today the once separated spheres are, for better ог worse, practically one. Women-manufactured counsel for women is therefore just about as sensible and workable an idea as a separate and distinct set of drinks for the two sexes...If present-day women are fascinated or even remotely fetched by such rococo wham, my calendar is wrong and this is the Year of Our Lord, 1895.
Women do not want to read other women's advice on how to captivate men: they want to get the dope, if they want it at all, straight from headquarters. They do not care to read articles on how to hold their husbands nearly so much as articles on how gracefully to get rid of them, albeit maybe only periodically. They do not crave photographs of Mrs. Dionne, or of Mrs. Roosevelt, or of the late Carrie Chapman Catt half so much as they do those of Enzo Fiermonte, Captain Anthony Eden and Ramon Ramirez, the rhumba dancer with the dirty look.
They like to read of booze and sex, of scandal and fifteen-million-dollar available bachelors with slick hair, and not of the way kitchens are scrubbed in Lithuania or of Mistinguette’s passion for cream on her apple strudel. They are not interested in pieces telling them what a great family man the King of England is: what they are interested in are the latest didoes of the Duke of Windsor. They want, in short, not women’s stuff but men’s stuff—and with a bang."
And another from 1948:
( https://archive.org/details/todays-woman-v-18-n-107-1948-09/page/29/mode/1up )
"An attractive young woman standing near me while we waited at the appointments desk of a Chicago beauty salon introduced herself and reminded me we had met at the last national political convention, I then recognized her, one of the most brilliant and famous newspaper women in America.
As we walked the half block to Michigan Avenue I couldn’t edge in a word. She was telling me how thrilled she and her husband were over their sixteen-months’ old baby. At the corner, before we parted, I boldly interrupted to say that the next day I was addressing the LaPorte Women’s Literary Society on that old subject, "A Woman’s Place Is in the Home".
I was anxious to know how she, a smart and informed young wife, felt about the question. “Of course,” I apologized, “an especially gifted woman like yourself is an exception. You can be a successful wife and mother and career girl all at once."
Her answer surprised me. “No,” she said, “every woman’s place is in the home if she is to be happy. I have certain family responsibilities I don’t want to put on my husband. But I shall give up my job and shift to free-lance writing at the earliest possible moment so I can be at home. I don’t want an office blurring my first objective—the success and welfare of my husband and child.”
“You would give up your column, so widely read by men as well as women?” I asked.
“Why not?” she said. “I didn’t marry until I was thirty-four. I found out how lonely and empty a career girl’s life is.”
“But you are so successful!” I persisted.
“Success can’t fill up the hollowness,” was her answer.
After I left her I thought of another attractive young newspaper woman who in her first ten years out of college made her name famous in the Middle West. She conducted a women’s page on a metropolitan newspaper and organized a women’s conference for which she obtained as speakers outstanding people from all over the country. She seemed set for a career.
Then one day the governor of a near-by state came to address the conference. He brought with him his bachelor brother. The brother fell in love with her at first sight and soon afterward they were married. The girl abandoned her career and went to live in the small town where her husband’s business is located. She has three adorable children and is one of the happiest persons I know."