Even after 9/11 and DVDs overtaking VHS tapes (at least in the West), the 90s feel never went away until mid 2004.
The Holes movie felt pretty 90s (even the soundtrack and graphics feels more 1996 than 2006), the Neptunesโ music had the same drum beats as older hip hop/R&B, Wacky Pomo was still used, portable CD players were common (with athletic people or dancers still using cassettes), people were still using film cameras, HD was only a novelty or luxury used by rich people and kids went outside unsupervised. Even early 2004 still felt old school.
It stayed that way until mid-2004, when Jetix replaced Fox Kids, Kanye West released the College Dropout, the cover of Black Betty got released, iPods and MP3 players became common, the Athens Olympics happened, HD became common, Frutiger Aero came in, Mr Brightside got released and a lot more.