The Pringles urn has a real backstory. Fredric Baur, who designed the brand's iconic container, requested that some of his ashes be buried in a Pringles can. His family honored that wish after he passed away in 2008.
Now Pringles is turning that history into its "Once You Drop" sweepstakes. One winner receives a custom can-shaped urn and $28,080 cash, calculated as one $2.70 can per week for 200 years. So the "200 years of free crisps" is actually an upfront cash prize, rather than deliveries continuing for two centuries.