I have never really loved the Jets 2.0 logo and colour scheme, and I'm so glad they brought back the original heritage branding as an alternate.

Here’s my pitch: Let’s make the Heritage branding our full-time primary, right down to the corporate level.

The Jets 2.0 logo is approaching its 20-year milestone. In my mind, that's old enough to let it rest as a distinct era of modern hockey history, put it on the back shelf, and usher in the timeless iconography of the original look.

Why it works better:

• The "Lifestyle" Appeal:

You see people walking down the street in LA or New York wearing vintage Yankees or Raiders hats because they are classic fashion statements. The heritage blue and white has that exact same clean, universal aura that the busier 2.0 corporate logo just can't compete with. (Case in point: seeing guys like Theo Von rocking the heritage jersey).

• Market Reach:

The current logo leans heavy into specific patriotic/military symbolism, which is fine, but the original circle-and-jet crest has a broader, retro appeal that plays exceptionally well outside of Canada.

• Aging it like fine wine:

If we retire the 2.0 logo now, it will age gracefully as the defining look of the 2010s and early 2020s. We can bring it back down the road as a special heritage or alternate night, giving everyone the best of both worlds.

I'd even be fine keeping a nod to the 2.0 era as a shoulder patch, but making the cleaner, classic look the front-and-center identity of the franchise moving forward. (And yes, a part of me wishes we could somehow get the old Thrashers IP into the mix as a deep-cut heritage night down the road, though I know that's a long shot!)

Anyway, what do you all think? Would you ever want to see a permanent shift back to the vintage look, or do you prefer the current 2.0 identity? Let's hear it.

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It’s not entirely surprising given how head coach Scott Arniel spoke about No. 44 on Tuesday when he indicated the team was still trying to determine the extent of the injury.

“And again, I’m not hiding anything here, J Mo is still day-to-day. We’re still trying to figure this one out here, so I may have an update for you tomorrow, but as of right now, we’re just trying to figure this out here.”

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it’s nice to see them together again

I did a version of this yesterday but folks pointed out some meaningful flaws, so I did a couple things different, and the Jets popped out as a notable team.

First, I looked just going into the third period. So blowing leads, or coming back from a deficit in the third.

Then I looked at this controlling for team quality. Not in the worlds most rigorous way, just imagine this scenario:

1. You play 100 games, and in 35 of them you enter the third behind
2. You win 9 of the 35, which is 26%. Is that good or bad?
3. Well, in your other 65 games you took about 78% of the points, and other teams in the league at that level come back from trailing at 15%, which is ~5 games.
4. Therefore, you make come backs a bit more than expected, 4 more times than expected.
5. Over the five and change seasons, anything within about 9 games of expectation is normal variation

I think this gives a much more interesting picture of teams that make come backs and blow leads, irrespective of just "good teams good bad teams bad."

BTW, in 466 games the Jets came back in 21 of 151, expected 24 (-3) and blew 20 of 201 leads, expected 30 (-10)

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Hey everyone, mods gave me the OK to share this once.

I'm a college student and big hockey fan, and I'm building **Homefield**. You back your team (or go against a rival), every goal, save and big play moves your pick, and your takes stay up after the game, so there's finally proof of who actually called it.

It's not out yet, but the waitlist is open and free: https://homefieldfans.com

When you join, you pick your team, and there's a board showing which fan bases have the most fans signed up. Would love to see Jets fans at the top.

Happy to answer questions or take feedback in the comments!

On Thursday night, during the second intermission of the Toronto Maple Leafs-Vegas Golden Knights broadcast, the TSN studio panel turned its attention to Connor Hellebuyck. There was no meaningful update on the superstar goaltender’s indefinite suspension from the Winnipeg Jets amid his high-profile trade demand, nor any concrete news about the team finding a potential trade partner in its ongoing quest to move him.

Instead, the segment began with a discussion of Hellebuyck’s finances.

“There’s this new website, called Hellebucks.com, which calculates by the second how much money Connor is losing as he’s suspended,” TSN host James Duthie said.

“Kind of rude,” TSN insider Darren Dreger added, before cracking a smile.

It’s been only a few days since Robson Fletcher, a 46-year-old Winnipeg-born data and storytelling strategist and former data journalist, capitalized on the obvious monetary pun in Hellebuyck’s last name and launched the now-viral tracker website. Consisting of a single page, Hellebucks.com simply informs visitors of the goalie’s daily ($38,660) and per-second ($0.45) forfeiture, along with running counters of his total loss since the Jets started their regular season and how much he’s lost since the user opened the site.

The project started as a quick internet search early last week, when Fletcher found himself watching a Jets game and pondering the same questions that Hellebucks.com now answers. Two days later — Fletcher admits he nearly forgot about it before finishing on Wednesday — Hellebucks.com went live.

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Absolutely hilarious for those of you curious

the beautiful bastard who made it Robson Fletcher, a former CBC journalist/data expert

*Edited to give credit to the maker