r/FacebookAds • • 13h ago

Help Meta is exploiting us; we must do something—we cannot remain silent about such nonsense.

34 Upvotes

#We_will_stop_our_advertisements.


r/FacebookAds • • 7h ago

Help We rejected your ad because it looks like it goes against our Advertising Standards. To restore your ad, request review with Meta AI.

25 Upvotes

This just happened to 3 of my clients at around 8:09pm EST rejecting their catalogue ads. Not sure why, nothing is violated. Is this a meta glitch?


r/FacebookAds • • 15h ago

Discussion $1m/mo in spend... shit hit the fan since Tuesday. 95% bounce rate??

14 Upvotes

Been spending $30-60k day between two accounts and to be honest... last 45-60 days have been ripping up until Tuesday. Then everything jumped off a cliff.

We have 15+ ads that are killers. These ads have been crushing. We know our ICP incredibly well. We know what ads work. We've been spending at this rate for over a year, but whatever algo change Meta has made in the last few days has just demolished traffic quality. We're seeing a 95% to 97% bounce rate in the last few days, when historically it's around 50% to 60%. The strangest part is our cost per checkout is right in line with when the account performs.

Noticing 80% of traffic coming from reels now which usually is 40-50%.

Figure this is all prep for the Oct 31 policy changes + holidays.

Buckle up!


r/FacebookAds • • 19h ago

Bug / Outage something broke on meta since october 1st

14 Upvotes

not trying to be dramatic but this month is weird

a lot of the accounts i work with saw roas drop since the start of the month. same creatives, same structure, same budgets, nothing touched on our side

some accounts cpm went up, others cpm stayed flat and conversion rate just died. no pattern

is it just q4 starting early or is something actually off with delivery right now?


r/FacebookAds • • 22h ago

Discussion Performance back to normal? Are you guys increasing budgets yet?

10 Upvotes

As you know, performance was really bad at the beginning of October for many stores, but for the last 2 days, Breezeway has been showing "good" results again.

When all these problems started, I cut my daily budget from 4,000 to 850. Are your numbers looking good again? What are you planning to do? Is anyone thinking about raising their budget back up?

Do you think it's safe to scale up now, or is it too early?


r/FacebookAds • • 19h ago

Help Spending $15K/Day — Lead Costs Rising, Quality Dropping

7 Upvotes

Currently spending around $15,000/day, primarily running a call-booking funnel for a high-ticket offer.

Over the past few days, we've seen a significant increase in cost per lead, while lead quality and overall conversion rates have noticeably declined.

is anyone experiencing something similar??


r/FacebookAds • • 11h ago

Help Why is Meta doing this?

5 Upvotes

When testing creatives, let’s say for example one batch with 3 creatives in one ad set and an ABO campaign with €40/day, Meta often spends most of the budget on the creative that performs worst.

Why does Meta give the majority of the budget to the creative with the highest CPM and (sometimes) the lowest CTR? For example, the one that gets the spend has €25 spend, a €40 CPM and a 1.7% CTR, while the second creative in the same ad set has only €3 spend, a €30 CPM and, even with those fewer impressions, already a 2.5% CTR. So why is Meta spending the budget on the one that costs me more?

Does the algorithm expect better results, or what is happening? I mean, the audience clearly shows which creative they like most, or don’t they?

What I do in this scenario is kill the creative that gets the spend but has worse metrics, so Meta is forced to spend on the creative with the better metrics. But this way of testing is far more expensive for me because I have to test twice, and I can’t really rely on the algorithm.

So why is Meta doing this? Should I still trust the algorithm and not test the creative that gets no spend a second time by killing the one with worse metrics?

This doesn’t happen that rarely, and often the metrics of the creative with less spend are still better, even at the same amount of spend, than those of the previous creative that got the spend.

Any recommendations?


r/FacebookAds • • 23h ago

Bug / Outage Anyone else or just me?

6 Upvotes

Is anyone else finding Meta Ads Manager buggier than usual?

Duplicating ads across campaigns throwing all sorts of weird glitches and issues suddenly

Duplicating ads throwing issues even when in the same ad set with exactly the same settings as a previous ad that was published fine

Ads manager flagging issues with ads in “review & publish” that have been switched off for months

What the hell is going on?!


r/FacebookAds • • 15h ago

Bug / Outage Que Diabos está acontecendo nos ultimos 10 dias?

5 Upvotes

Sinceramente não sei mais o que fazer. Tudo está uma merda, porém estava tendo alguns poucos pedidos por BIDCAP, porém tudo desabou do dia pra noite. As métricas aparentemente saudáveis, porém publico ruim. Será o fim? Nunca mais teremos estabilidade no META??

Alguém do Brasil passando pelo mesmo?


r/FacebookAds • • 23h ago

Discussion I built a ad inspiration library. Drop your brand below and I’ll make you 3 creatives for free

5 Upvotes

Hey fellow marketers!

Like many of you, I’ve spent way too many hours scrolling Meta Ad Library looking for something worth stealing (legally). It’s slow, it’s messy, and you can’t scale campaigns without a steady flow of fresh creative ideas.

So I built a resource for it: 3,000+ high-performing ad creatives from known brands and unique concepts, growing daily. You can save the ones you like and request new ads.

It’s in beta, and I’d love some real-world feedback. Comment below with your product or niche, and what you’re trying to achieve. I’ll design 3 static ad creatives for you, free.


r/FacebookAds • • 4h ago

Bug / Outage Spam Ad Rejection Bug?

4 Upvotes

I'm hearing a lot of recent reports of spam rejection on ads. Myself included. Who else is experiencing this?


r/FacebookAds • • 4h ago

Help Meta ad rejection

3 Upvotes

I resell brand name overstock online.

I posted an ad and it got rejected for “counterfeit”

How do I get past this? My ad had the logo and name in it.

Should I request a review? Looking for advice


r/FacebookAds • • 6h ago

Help Alguém já teve problemas de rejeição de anúncios por “spam” ou “links duvidosos”?

3 Upvotes

Campanhas rodando a anos e do nada, aparece rejeição por spam ou links duvidosos.

Alguém já passou por isso? Como resolveram?


r/FacebookAds • • 17h ago

Discussion Automated workflow? Is that viable?

4 Upvotes

I got to see different tutorials of people who says that they can create meta ads automation and almost run campaigns automated. Are they serious, or it's just another trap to make me buya. course?


r/FacebookAds • • 18h ago

Discussion Is fb ads really that useless?

4 Upvotes

I have tried showing fb ads couple of times for 2 separate business products. I have created video and image ads. The outcome? My email is full of phishing spams I never received until I started advertising on facebook. They literally bombarded me with stupid emails which are 100% phishing ones. The positive outcome, sales and traffic to my website? - none. Have no idea how people are finding this useful but Its def a last time I am making these ads on fb. I rather spend 10x more on google ads but actually get people landing on the website who are looking for the exact product.


r/FacebookAds • • 21h ago

Discussion Ad fatigue happening crazily fast - anyone?

4 Upvotes

The last few months I’ve seen ads fatigue within 5 days and it only seems to be getting faster.

Anyone else seeing this?


r/FacebookAds • • 23h ago

Bug / Outage Meta Ad shows “Unpublished edits” every time I open the ad level

4 Upvotes

Whenever I open an ad (ad level), it shows “Unpublished edits”. I click Publish, and it goes through, but when I return to the same ad level, the “Unpublished edits” message reappears. This happens every single time.

If anyone has a solution for this or is facing a similar issue, please help me out


r/FacebookAds • • 3h ago

Bug / Outage Meta Bug?

3 Upvotes

Looks like everyone is having the same issue. My campaign has been running for 2 months suddenly got rejected due to "deceptive live". We are a clothing store.

My campaign with deceptive link is now running and spending, but I can't do any edit, nor seeing the ads.

Tried to see if i can edit and re-submit, but said that my "post has been removed". First of all, I've never made it a "post", the creatives we all selected manually from my creatives pool which wasn't made for "posts". Not sure why they called it that.

Secondly, does anyone have this issue when you upload and add, you select your creatives manually (not from existing posts), and it automatically made it "existing posts" and restrict you from editing after submission? That was new to me.

And while Meta status said everything is working lol...

Update: Chatting with Meta support right now. They said everything was okay, no issue. So I replied "but i still can't edit the post" Asked the clear cache and all, still didn't work. They checked again, and said that the post was deleted FROM MY SIDE. And of course I didn't, I am the only user here.

While my ad is still spending. Absurd.


r/FacebookAds • • 12h ago

Discussion Hows performance today?

3 Upvotes

Any improvements?


r/FacebookAds • • 20h ago

Help Hey everyone, I really need some help from experienced Meta advertisers. A brother is struggling here, and any genuine advice would mean a lot. ❤️

3 Upvotes

I run an online academy, and honestly, my business is struggling because I haven't been able to figure out how to get good results from Meta Ads after all the recent updates. My leads and targeting aren't working the way I need them to, and I'm trying my best to find a solution.

My target audience includes Muslims from India and Pakistan based in my country and other Western countries such as the USA, UK, Canada, and Australia who are interested in learning online for themselves or their children.

However, I'm facing several challenges with audience targeting. I'm unable to find or use relevant religious interests like Islam or Quran in detailed targeting, and I'm confused about the best strategy to use with the current Meta Ads system.

I'd really appreciate your advice on a few things:

  1. Audience targeting: Should I use broad targeting with Advantage+ audience, or manually define and narrow my audience? Is it still worth turning Advantage+ off if that option is available?
  2. Religious targeting: Since I can't find relevant religious interests, what alternative targeting strategies can I use to reach people genuinely interested in Quran classes?
  3. Ad creatives: Would carousel ads work better, or should I focus on single-image ads, videos, or UGC-style creatives? What kind of creative works best for an online Quran academy?
  4. Country targeting: Should I create separate campaigns or ad sets for Pakistan, India, the USA, the UK, Canada, and Australia, or combine countries to let Meta optimize delivery?
  5. Lead generation: Would you recommend running lead form ads or sending people directly to WA, Which approach generally brings better-quality leads for an online Quran academy?

I'm not looking for generic advice like “test everything.” I'd genuinely appreciate practical strategies, campaign structures, and lessons from people who are currently running successful Meta Ads campaigns for educational services or online Quran academies.

If you've faced similar problems after Meta's targeting updates and found a strategy that works, please share your experience. Even a small suggestion could help me get my business back on track.


r/FacebookAds • • 5h ago

Help What would you budget to market a traveling family attraction city to city?

2 Upvotes

I’m developing a traveling immersive family attraction that would operate for a weekend in a metro area before moving on to another city the next weekend.

Tickets would likely be around $30–$35 for kids/adults. The target audience is primarily families with children roughly elementary to middle-school age.

The attraction would move market to market across the U.S., with each city getting roughly 6–8 weeks of marketing before opening.

I’m trying to get a realistic feel for paid marketing spend per market. If the goal were roughly 2,000–4,000 child ticket sales in a weekend, what kind of budget would you expect to need?

I’m especially interested in hearing from people who have marketed live events, attractions, museums, family entertainment, festivals, touring shows, or ticketed experiences.

What channels would you prioritize, and what CAC would you consider realistic?


r/FacebookAds • • 7h ago

Discussion Bevor Meta Ads Mainstream wurden

2 Upvotes

Ich vermisse die Zeit, als Facebook- und Instagram-Werbung noch ein echter Geheimtipp war.

Ich mache seit einiger Zeit Werbung für kleine Unternehmen und merke immer mehr, wie sehr sich das verändert hat. Früher konnte man mit 5 bis 10 Euro am Tag richtig gut testen und hatte relativ schnell brauchbare Ergebnisse. Die Klickpreise waren niedrig, die Konkurrenz überschaubar.

Heute fühlt es sich an, als würde ein Betrieb mit 300 bis 500 Euro Budget in derselben Auktion gegen Konzerne antreten, die mit fünfstelligen Beträgen einsteigen. Die können monatelang testen und optimieren, ohne dass es wehtut. Dazu kommen die Tracking-Einschränkungen seit iOS 14, die das Targeting zusätzlich erschwert haben.

Ich finde das für kleine Firmen ziemlich bitter. Klar, es geht noch, aber man muss deutlich mehr Aufwand in Creatives und Angebot stecken als früher.
Wie seht ihr das? Läuft es bei euch noch gut mit kleinem Budget, oder habt ihr auch das Gefühl, dass es immer schwerer wird?


r/FacebookAds • • 9h ago

Help Lead gen for a wall panel fysical store.

2 Upvotes

​

I run meta ads for a physical wall panel store and launched a Meta Leads campaign optimized for whats..p conversations. I've spent €90 and got 104 link clicks so far. But no conversations started so far. Tracking works fine, but I'm unsure what my next steps should be.

The budget is 25 a day, i know its not much right now. But you'd think there would be a few conversations as of now.

The metrics:

- Total Spent: €90.31

- Daily Budget: €25

- Reach: 6,476

- Impressions: 8,877

- Frequency: 1.37

- CPM: €10.17

- Link Clicks: 104

- CPC (Link): €0.87

- Link CTR: 1.17%

- Total Clicks: 431

- CTR (All): 4.86%

- CPC (All): €0.21

So far 0 conversations.

Campaign Goal: Generate Whats.ap conversations.

What should my next step be? I was thinking of just waiting a bit more for meta to learn. I dont want to be to hasty.

Any tips?


r/FacebookAds • • 11h ago

Help My campaign is on learning limited. Should I leave it on?

2 Upvotes

Should I keep the campaign active or does learning limited not matter as much?


r/FacebookAds • • 14h ago

Discussion Broad vs lookalike

2 Upvotes

So guys i want to use fb for paid traffic should i go broad or use 1% lookalike audience i got hashlist from vendor