This just happened to 3 of my clients at around 8:09pm EST rejecting their catalogue ads. Not sure why, nothing is violated. Is this a meta glitch?

#We_will_stop_our_advertisements.

Campanhas rodando a anos e do nada, aparece rejeição por spam ou links duvidosos.

Alguém já passou por isso? Como resolveram?

I'm hearing a lot of recent reports of spam rejection on ads. Myself included. Who else is experiencing this?

I resell brand name overstock online.

I posted an ad and it got rejected for “counterfeit”

How do I get past this? My ad had the logo and name in it.

Should I request a review? Looking for advice

Been spending $30-60k day between two accounts and to be honest... last 45-60 days have been ripping up until Tuesday. Then everything jumped off a cliff.

We have 15+ ads that are killers. These ads have been crushing. We know our ICP incredibly well. We know what ads work. We've been spending at this rate for over a year, but whatever algo change Meta has made in the last few days has just demolished traffic quality. We're seeing a 95% to 97% bounce rate in the last few days, when historically it's around 50% to 60%. The strangest part is our cost per checkout is right in line with when the account performs.

Noticing 80% of traffic coming from reels now which usually is 40-50%.

Figure this is all prep for the Oct 31 policy changes + holidays.

Buckle up!

I’m developing a traveling immersive family attraction that would operate for a weekend in a metro area before moving on to another city the next weekend.

Tickets would likely be around $30–$35 for kids/adults. The target audience is primarily families with children roughly elementary to middle-school age.

The attraction would move market to market across the U.S., with each city getting roughly 6–8 weeks of marketing before opening.

I’m trying to get a realistic feel for paid marketing spend per market. If the goal were roughly 2,000–4,000 child ticket sales in a weekend, what kind of budget would you expect to need?

I’m especially interested in hearing from people who have marketed live events, attractions, museums, family entertainment, festivals, touring shows, or ticketed experiences.

What channels would you prioritize, and what CAC would you consider realistic?

When testing creatives, let’s say for example one batch with 3 creatives in one ad set and an ABO campaign with €40/day, Meta often spends most of the budget on the creative that performs worst.

Why does Meta give the majority of the budget to the creative with the highest CPM and (sometimes) the lowest CTR? For example, the one that gets the spend has €25 spend, a €40 CPM and a 1.7% CTR, while the second creative in the same ad set has only €3 spend, a €30 CPM and, even with those fewer impressions, already a 2.5% CTR. So why is Meta spending the budget on the one that costs me more?

Does the algorithm expect better results, or what is happening? I mean, the audience clearly shows which creative they like most, or don’t they?

What I do in this scenario is kill the creative that gets the spend but has worse metrics, so Meta is forced to spend on the creative with the better metrics. But this way of testing is far more expensive for me because I have to test twice, and I can’t really rely on the algorithm.

So why is Meta doing this? Should I still trust the algorithm and not test the creative that gets no spend a second time by killing the one with worse metrics?

This doesn’t happen that rarely, and often the metrics of the creative with less spend are still better, even at the same amount of spend, than those of the previous creative that got the spend.

Any recommendations?

Ich vermisse die Zeit, als Facebook- und Instagram-Werbung noch ein echter Geheimtipp war.

Ich mache seit einiger Zeit Werbung für kleine Unternehmen und merke immer mehr, wie sehr sich das verändert hat. Früher konnte man mit 5 bis 10 Euro am Tag richtig gut testen und hatte relativ schnell brauchbare Ergebnisse. Die Klickpreise waren niedrig, die Konkurrenz überschaubar.

Heute fühlt es sich an, als würde ein Betrieb mit 300 bis 500 Euro Budget in derselben Auktion gegen Konzerne antreten, die mit fünfstelligen Beträgen einsteigen. Die können monatelang testen und optimieren, ohne dass es wehtut. Dazu kommen die Tracking-Einschränkungen seit iOS 14, die das Targeting zusätzlich erschwert haben.

Ich finde das für kleine Firmen ziemlich bitter. Klar, es geht noch, aber man muss deutlich mehr Aufwand in Creatives und Angebot stecken als früher.
Wie seht ihr das? Läuft es bei euch noch gut mit kleinem Budget, oder habt ihr auch das Gefühl, dass es immer schwerer wird?

not trying to be dramatic but this month is weird

a lot of the accounts i work with saw roas drop since the start of the month. same creatives, same structure, same budgets, nothing touched on our side

some accounts cpm went up, others cpm stayed flat and conversion rate just died. no pattern

is it just q4 starting early or is something actually off with delivery right now?

​

I run meta ads for a physical wall panel store and launched a Meta Leads campaign optimized for whats..p conversations. I've spent €90 and got 104 link clicks so far. But no conversations started so far. Tracking works fine, but I'm unsure what my next steps should be.

The budget is 25 a day, i know its not much right now. But you'd think there would be a few conversations as of now.

The metrics:

- Total Spent: €90.31

- Daily Budget: €25

- Reach: 6,476

- Impressions: 8,877

- Frequency: 1.37

- CPM: €10.17

- Link Clicks: 104

- CPC (Link): €0.87

- Link CTR: 1.17%

- Total Clicks: 431

- CTR (All): 4.86%

- CPC (All): €0.21

So far 0 conversations.

Campaign Goal: Generate Whats.ap conversations.

What should my next step be? I was thinking of just waiting a bit more for meta to learn. I dont want to be to hasty.

Any tips?

"On October 8, 2026, we discovered an issue in our ads delivery system that may have caused our system to incorrectly estimate click-through rates for some ads on Instagram, which may have affected how those ads were optimized and delivered. Following our investigation, we identified that a recent change had caused the system data to be stale. We made changes to address the underlying issue and restored our stale system to validated versions. The issue was resolved on October 10, 2026, at 11:21 AM PDT."

(Source: meta ads support chat i found on X)

you might want to reach out to your meta ads support too…

and i think i’ll just go back to my Adeagle at this point…

Any improvements?

Sinceramente não sei mais o que fazer. Tudo está uma merda, porém estava tendo alguns poucos pedidos por BIDCAP, porém tudo desabou do dia pra noite. As métricas aparentemente saudáveis, porém publico ruim. Será o fim? Nunca mais teremos estabilidade no META??

Alguém do Brasil passando pelo mesmo?

I turned off all of my campings since the start of October because of whatever is going on. Should I turn them back on?

To be honest, my Google Ads conversion performance has been very poor since mid-September, and it’s gotten even worse in October. I initially assumed it was due to Labor Day or Amazon Prime Day, but as of today—October 16th—things are still just as bad. I’m at my wit's end; my daily sales are only a third of what they usually are. How are your Google Ads performing?

Has anyone seen conversion tracking become basically non existent when using either FB ads direct to a product, collection or adv+ carousel to a shopify e-commerce site?

We use utm and have had success for years tracking sources. But lately it says direct or even Shop like the shop app from Shopify when I can see it was attributed to email click or a comment from them on an ad.

I don't know what else to try because event manager is showing correctly but I cannot attribute anything.

I’m putting together a quote for a real estate developer client based here in Jalisco, Mexico. He wants me to manage five separate accounts for Meta Ads campaigns. Honestly, I’m not sure what to charge; his products are high-ticket items (priced above 5 million Mexican pesos).

Any tips or advice?

I published some new ads all of them got approved and active. After 2 hours I got notification that ad has been rejected, after 2 hours and spending $7 is now showing delivery error instead of rejected.

It shows Invalid Usage of ForceRunStatus and when I open the edit it says post got deleted. I don’t understand what’s happening here, can anyone help me out please?

The situation. Woke up to my IG ad account disabled over a "failed payment" despite having $180.75 in prepaid funds sitting right there (from a $200 deposit the day before — only $19.25 was actual ad spend). The account insisted I owed money, but every time I tapped "pay now," I'd get a success confirmation while my bank showed zero transactions. Phantom payments — the button lied to me all day. I also hit up support through every channel I could find: the ad payments window in settings, the help button, Meta Verified support.

Honestly, I'm not sure what finally lifted the hold. Candidates: topping up my prepaid balance (which brought it to $200.75 — notably *not* "paying" the alleged due amount, since the pay button never actually processed anything), one of those support tickets landing somewhere, or adding my Facebook profile as an ads account and linking it with my old one. One of those did it — Meta never told me which.

Then a second problem surfaced. Later that day, Instagram started routing my promotions through my personal Facebook profile's ad account ($0 balance) instead of my funded business ad account. In the Ads payments setup it said "[my name] will be used for Instagram ads" with no way to pick the right ads account with the $200 balance in it. (For clarity: Facebook wasn't in the picture that morning, this showed up later.)

Root cause. My Facebook profile was never added as a person to my Meta business portfolio. Instagram's billing flow looks for ad accounts through your Facebook identity — since mine couldn't see the business, it could only see my empty personal ad account and locked onto it.

Fix:

1. In Meta Business Suite (business.facebook.com): Settings → People → Invite people
2. Invite the email address on your Facebook profile, grant full control (include the ad account)
3. Accepting was the tricky part — Meta kept snapping me back into my Instagram identity. Fix: copy the invite link, open it in a private/incognito tab, log in with Facebook there, accept
4. Back in Instagram → Ads payments → "switch ad account" — my funded account finally appeared as an option. Switched. Done.

The aftermath nobody warns you about.
After all that, my campaigns showed "Active" everywhere but spent $0 for hours — total spend frozen at the exact number from that morning. "Active" just means enabled/scheduled, not actually delivering. This is post-billing-disable limbo: the account gets re-enabled but the delivery engine never resumes.

Fix:
from the ads manager app pause each campaign, wait 2 minutes, resume. That forces Meta to re-evaluate. This might take up to an hour. Don't create new campaigns (restarts learning) and don't accept the "combine ad sets" recommendation while it's stalled. I’ll try and give an update, but right now views are starting to trickle in again, I gained over 1k followers in a couple hours last night, so I’m hoping it picks up again. You can track this by looking at views and ad spending.

Muse AI assistant was super helpful, you’ll also want to download the ads manager app. Meta AI assistant was absolute useless garbage.

Disclaimer: Muse helped me write this bec I honestly still have no idea what I did 🥲 but it’s been a day 😮‍💨 (finally getting connected with a person after speaking to Meta AI, only to be told she needed to transfer me to the ads department, leaving the chat, then one replying to me after that and Meta AI refusing to connect me further/ escalate was my least favorite part)

I just wanted to put some info out there on this because there wasn’t much, hope this helps someone.

Currently spending around $15,000/day, primarily running a call-booking funnel for a high-ticket offer.

Over the past few days, we've seen a significant increase in cost per lead, while lead quality and overall conversion rates have noticeably declined.

is anyone experiencing something similar??

Should I keep the campaign active or does learning limited not matter as much?

I've been testing different ad creatives and honestly it's not easy to keep track of what actually worked before. İm really wanna know how do you guys learn what actually Works and keep utilizing in future all the time. İs there any AI tool out there or should i just take notes and study them all the time?

Hey everyone! I'm having an extremely frustrating issue with Instagram, and I'm hoping someone here can help me figure it out. I've been trying to boost some of my Instagram posts, but to do that, I need to connect my Instagram business account to a Facebook Page. However, every time I try to do it, I run into some kind of error. I've encountered several different error messages, including:

1. "Business account restricted from advertising. This business account did not comply with our Advertising Standards or other policies."
2. "An unknown error occurred. Please try again later."
3. "Something went wrong, and we're working to fix it as soon as possible."

I've tried connecting the accounts in several different ways: through Instagram itself, through the Facebook Page, and through Ads Manager. I even tried connecting my Instagram account to different Facebook Pages, thinking that might be the issue, but at this point, it really seems like the problem is with my Instagram account itself.

I found it strange that my account might be violating any of Meta's policies, since all my posts comply with the rules. Still, I decided to investigate just to be sure. However, every account status check I could find showed that there were no violations on my account. Meta's AI even reviewed my account and confirmed that I had never violated any of its policies.

The biggest problem is that none of the solutions suggested by Meta's automated support actually work. I even tried using Meta Verified's support, but the chat refuses to connect me with a human support agent (I'm starting to wonder if they even exist).

I've been dealing with this for months, trying multiple support channels without getting any meaningful response. It's hard to put into words how frustrating this whole situation has become.

Has anyone experienced something similar or found a way to fix it? I'd really appreciate any advice or suggestions.

The thing is, I genuinely need to keep using this specific Instagram account, so creating a new one isn't an option for me.