r/AskAnAmerican • u/RareProduce5564 • 1h ago
EMPLOYMENT & JOBS I’m a small seller from China trying to offer good value, but ads eat up almost every dollar. Any advice?
I’m from China and run a small men’s underwear store on Shopify. I want to offer everyday Americans good quality at fair prices.
A well-made pair costs me $2–3 to source. But for a $39 order, I spend about $25 on Facebook, Instagram, or Google ads, plus $12–15 on products and shipping. Almost nothing is left.
I work hard and take home under $1,000 a month. Honestly, I’m anxious and discouraged. I don’t want to sacrifice quality just to cover ad costs.
I want to earn trust, give customers real value, and make a modest living without constantly interrupting people with ads.
Any advice from customers or fellow sellers would mean a lot.
How do you discover and trust small brands?