I had originally posted the Ai touched up version. This was the true original driven by just the prompts from the news company. There was no proofreading or reorganizing of thoughts and you'll see my ADHD take me on a tangent a lot
Why is your company different?
Neatly Yours is different because we know our cleaners are the core of our business. If we treat & pay them well they will simultaneously level up their own skills & also stay with our company for a job that has one of the highest turnover rates. Since our inception, the only time a cleaner has ever left was because of personal reasons.
You will be surprised how many cleaning company's will keep their employees tips & pay them a wage that makes it hard to live in the city. At Neatly our cleaners actively try to get better every single day. They watch videos on how to make bows & knots out of toilet paper & towels because they know the extra effort & skills they develop in even something as simple as cleaning will have a major difference in the tips they receive and the clients that want them back. They don't work for us, they work for themselves. We act more like their account managers.
The thing that really sets us apart is that in addition to the clients recognizing that the cleaners sent to their home are happier. With every booking form, we have a checkbox where the client can have clothes & other necessities picked up from their doorstep if they have goods they want to donate. This is a personal initiative that I take on with my Fiance. In the past year we have donated tons of clothing to the Floating Hospital, some of the churches that our cleaners go to, and even some made their way to Venezuela after the recent catastrophic earthquake.
We don't make any money from donating clothes neither do we write any of it off for tax purposes. It's just easy enough for us to do knowing that its going to a good cause & we take pride in doing that.
What were you doing before?
Before Neatly Yours I was working in Technology Implementation for a Finance Product known as Workday. As stable as having a corporate job was, it was not so much fulfilling to myself. I always wanted to work for myself but growing up in a household where school was a top priority, then going to a good college, and then finally finding a successful job was what my parents instilled in me as a child.
Everyday felt super unfulfilling & I developed this drive to find an alternative. The first step was getting out of that mindset of stability. I had to learn that there were other ways someone could sustain a healthy life style that was not reliant on a set salary.
I began to start talking to people & I started to run through ideas. I think I created maybe 3-4 websites for different business ideas before landing on a cleaning company. I accredit my inspiration from the entrepreneurs that entertained a coffee chat with me during this period & the unlikely source of reddit where anonymous people shared their experiences.
That was how Neatly Yours came to be
Tell your favorite customer story or memory from the business?
We have a client who lives in the infamous Jenga tower in NYC. For a building thats 57 stories high with some of NYC's wealthiest residents. There actually lies a gem who we will just call "Jane doe". If she ever sees this article she will know we are talking about her.
Theres a saying that I've heard many times that rich people are always the one to tip the least or show the least appreciation for hardwork because they never experienced a "normal" lifestyle or done the grunt work to get to where they are. Well she is not like that. Before who she is now, she use to wait tables at restaurants and throw trash out at all hours of the night. I learned this from her after tipping week after week $450 to the cleaners that showed up to her appointments. This is an insane amount of money per visit & I can't tell you how much appreciation our cleaners felt at her visits. When I say they cried, I truly mean it. A lot of these cleaners came as migrants from other country's and they chose the most expensive city in the world to start their American dream in. As the owner I hear almost daily the constant life struggles. "My babysitter cant make it today can I please bring my child to work?". "Im a single mom, I want to work but can you please only schedule me jobs from 9-1pm so I can drop & pick up my kids from school?", "Could you please fill up my schedule with jobs, I really need the money".
I would not be here without their willingness to work so incredibly hard & do a good job because they needed to support their family & I recognized that.
In the beginning of our company when we barely had ANY jobs every week. Maybe just under 10 appointments a week? I started to offer cleanings to potential customers at ridiculously low rates to even give work to our employees. I think for the first few months, there were times where we took in $0 in profits because we were just dishing out low cost cleanings just to have the schedule filled up because I felt bad that as my workers employers I could not give them enough jobs to survive in this expensive city. That was a rough period for myself but we weathered the storm.
Other things as the owner that I've done which I don't think anyone else does is celebrating mother's day. On mother's day I catered food for all of our cleaners & their immediate family's & on Labor Day we gave out bonuses to those who worked. All of this when our beginnings were not even that well off. I was just more fortunate than they were
Another other details you would like to add?
I always knew I could not have other people do the work without knowing what it's like. You have to do the work to really understand how hard it is. Cleaning is one of those things. A lot of people misjudge how much time it goes into making your home feel special. When we first started I cleaned over 50 homes & was on my hands in knees. Ive seen the good homes but ive also seen a lot of the bad ones so I know how hard this job is.