Group insurance sales and im newer to it. I sell through brokers. With brokers I don't know, follow-up is easy: call, ask, move on. With those I've become real friends with, I stall. I almost expect it to just happen without asking and keep making the excuse that theyll give me the business if thats what they want to do.
Idk if it feels like I'd be using the friendship or what.
One broker told me he doesn't like talking business over drinks last week, he said I just want to grab drinks with a friend. Which somehow makes it worse instead of better. I know competitors are meeting with him.
Not looking for 'just call him.' I know.
Looking for how you think about it: how do you keep the friendship and the ask separate without feeling like a fraud, or without them feeling worked?