I'm trying to land my first paying client as a LinkedIn ghostwriter, and I'm struggling to get there.
My current approach has been to send connection requests to founders, wait for them to accept, and then ask if they'd be interested in help growing their LinkedIn presence.
I've had some conversations, but I haven't managed to turn this into consistent paid work. I recently found someone willing to try working with me, but it's a free arrangement for now.
Last year, I worked at an agency writing content for startup lawyers, GTM coaches, and people working on real estate automation.
I'm trying to figure out how to turn that experience into a service I can sell directly.
Here's an offer I'm considering.
I'd find small B2B companies with a founder and a few other key people across sales, marketing, and design.
I'd pitch a one-month pilot where I interview the founder and 3–4 people on their team, turn their ideas and experiences into LinkedIn posts, and handle the writing and editing.
Each person would have their own topics and perspective. The company would get help building a consistent presence across several accounts without everyone having to figure out content on their own.
I'd do the first month for free, with a clear scope, and discuss a paid arrangement if the company wanted to continue.
I'm considering reaching out directly by email (explaining the strat in a video).
For those of you who've sold ghostwriting or content services:
- Does this offer give a founder a compelling reason to talk to me, or is it too complicated for a first offer?
- Would you lead with the multi-executive idea or focus on writing for the founder first?
- Would you offer a free pilot, a small paid trial, or something else to get that first client?
- If you were in my position, what would you change about the outreach itself?
Would love any honest advice regarding this!