r/copywriting • • 8h ago

Question/Request for Help Copywriters who have been in this line of work for 10+ years, what do you read?

9 Upvotes

I do my absolute best to stay sharp with technology, different approaches and strategies, but I'm wondering, for those of you that have been at this awhile, what do you read to keep yourself sharp? I periodically go back and read the greats, but I'm curious if there's a book, newsletter or guide out there that you make sure NOT to miss when it's released.


r/copywriting • • 21h ago

Question/Request for Help Freelancers who've landed their first ghostwriting client, I'd love your advice

5 Upvotes

I'm trying to land my first paying client as a LinkedIn ghostwriter, and I'm struggling to get there.

My current approach has been to send connection requests to founders, wait for them to accept, and then ask if they'd be interested in help growing their LinkedIn presence.

I've had some conversations, but I haven't managed to turn this into consistent paid work. I recently found someone willing to try working with me, but it's a free arrangement for now.

Last year, I worked at an agency writing content for startup lawyers, GTM coaches, and people working on real estate automation.

I'm trying to figure out how to turn that experience into a service I can sell directly.

Here's an offer I'm considering.

I'd find small B2B companies with a founder and a few other key people across sales, marketing, and design.

I'd pitch a one-month pilot where I interview the founder and 3–4 people on their team, turn their ideas and experiences into LinkedIn posts, and handle the writing and editing.

Each person would have their own topics and perspective. The company would get help building a consistent presence across several accounts without everyone having to figure out content on their own.

I'd do the first month for free, with a clear scope, and discuss a paid arrangement if the company wanted to continue.

I'm considering reaching out directly by email (explaining the strat in a video).

For those of you who've sold ghostwriting or content services:

  1. Does this offer give a founder a compelling reason to talk to me, or is it too complicated for a first offer?
  2. Would you lead with the multi-executive idea or focus on writing for the founder first?
  3. Would you offer a free pilot, a small paid trial, or something else to get that first client?
  4. If you were in my position, what would you change about the outreach itself?

Would love any honest advice regarding this!


r/copywriting • • 22h ago

Question/Request for Help Learning high ticket and financial copywriting

2 Upvotes

Can somebody recommend books and/or courses on learning copywriting for financial offers and high value offers?

I already have Breakthrough Advertising and The Adweek Copywriting Handbook. Besides those and Great Leads, what other options should I look at?


r/copywriting • • 2h ago

Question/Request for Help Looking for Native English-speaking Copywriting Service

1 Upvotes

Hi, I have a small website and wish to work with someone who truly enjoys writing to contribute content to it. My budget is low, but we do have a little bit of it lol. DM me, please