I do my absolute best to stay sharp with technology, different approaches and strategies, but I'm wondering, for those of you that have been at this awhile, what do you read to keep yourself sharp? I periodically go back and read the greats, but I'm curious if there's a book, newsletter or guide out there that you make sure NOT to miss when it's released.

Hi, I have a small website and wish to work with someone who truly enjoys writing to contribute content to it. My budget is low, but we do have a little bit of it lol. DM me, please

Hello,
I’m a journalist researching writers whose positions have been eliminated or replaced by AI, and what they’ve done next.
If this happened to you, I’d love to hear your story. Please DM me.

I'm trying to land my first paying client as a LinkedIn ghostwriter, and I'm struggling to get there.

My current approach has been to send connection requests to founders, wait for them to accept, and then ask if they'd be interested in help growing their LinkedIn presence.

I've had some conversations, but I haven't managed to turn this into consistent paid work. I recently found someone willing to try working with me, but it's a free arrangement for now.

Last year, I worked at an agency writing content for startup lawyers, GTM coaches, and people working on real estate automation.

I'm trying to figure out how to turn that experience into a service I can sell directly.

Here's an offer I'm considering.

I'd find small B2B companies with a founder and a few other key people across sales, marketing, and design.

I'd pitch a one-month pilot where I interview the founder and 3–4 people on their team, turn their ideas and experiences into LinkedIn posts, and handle the writing and editing.

Each person would have their own topics and perspective. The company would get help building a consistent presence across several accounts without everyone having to figure out content on their own.

I'd do the first month for free, with a clear scope, and discuss a paid arrangement if the company wanted to continue.

I'm considering reaching out directly by email (explaining the strat in a video).

For those of you who've sold ghostwriting or content services:

1. Does this offer give a founder a compelling reason to talk to me, or is it too complicated for a first offer?
2. Would you lead with the multi-executive idea or focus on writing for the founder first?
3. Would you offer a free pilot, a small paid trial, or something else to get that first client?
4. If you were in my position, what would you change about the outreach itself?

Would love any honest advice regarding this!

The future of advertising isn’t looking so great. What are some jobs I could pivot to if this doesn’t last long for me. I’m almost done with college and I’m not feeling so great about my future. I need to hear some Plan Bs to ease the anxiety. Thanks

Can somebody recommend books and/or courses on learning copywriting for financial offers and high value offers?

I already have Breakthrough Advertising and The Adweek Copywriting Handbook. Besides those and Great Leads, what other options should I look at?

hello everybody, everybody hello

i have a question

I'm new to Copywriting and digital marketing should i continue or stop, cuz I don't want to waste more time doing things that don't work

also I'm a bit scared of ai

Looking to hire a copywriter with proven experience. I have 2 businesses one in tech (MSP focused on Accounting/law and dental practices.) and one in janitorial/residential cleaning I need email copy written for. These would both be cold email campaigns 3 emails per campaign. I have 2 separate instantly accounts with great domain health and sending and opens haven't been the issue it really has just been about getting replies. My leads are good, I think my AI copy is trash.

Hey copywriters,

We run cardoutpost.com and we are looking for a copywriter / creative strategist who is a genuine fan and/or collector of Pokemon cards or other trading card games!

We currently spend $300k/mo on Meta and another $100k or so on Snap so we're fairly established but looking to reach new heights!

This would ideally be a full time remote role, but we are flexible!

Compensation will be a base salary/retainer + performance bonuses.

Feel free to DM me or drop your contact info in the comments and I'll reach out.

My company is providing us with fully paid services. I'm a content strategist but sometimes I need to pick up for my content writers so I need an AI agent handy so I can do that on a rainy day. Let me know which one is best. We have claude opus, sonnet (both 4.5, 5.5); chatGPT (literally all versions) and then DeepSeek. We can ask for more, if needed.

Given the rise of AI and all that you know about this profession, would you consider becoming a copywriter?

On the one hand, AI seems like a threat to many, especially to beginners. On the other hand, looking back, would you say it was worth it?

Of course, times have changed. We've been living in a digitized world for about three decades now. And we've been living as humans with the internet, social media, and, now, AI. Looking back, did you make the right decision?

In the context of near-future sci-fi, I’m wrestling with neutral dialogue formatting so it is clear, practical, and does read like a system log.

My story uses advanced brain chip Interface (BCI) technology that functions something like telepathy and texting.

I need to handle situations where a POV character can read and discuss on multiple channels (verbal, digital SMS and neutral BCI). I’m using Chicago Manual of Style (CMOS).

1. CMOS conventions govern ordinary speech, messages, punctuation, capitalization, and displayed text.

Spoken dialogue: “Bob, are you receiving my signal?” Abe asked.

Text message: Bob’s phone displayed a message from Coe: Meet me at the entrance.

Displayed text: The monitor flashed a warning: SYSTEM FAILURE.

Ordinary narration: Abe glanced at Bob. “Something isn’t right.”

2. Italics identify content entering the POV character through the neural interface.

Incoming information: Neural connection established. The notification appeared directly in Abe’s awareness.

3. Italics plus single quotation marks identify intentional neural dialogue.

Considering going off the rails from CMOS and using single quotes other “than ‘a quote’ within a quote”. I would avoid any BCI messages with embedded quotes in the prose.

Neural conversation: ‘Coe knows we’re here,’ Abe warned.
‘Then we need to move,’ Bob answered.

Mixed spoken and neural dialogue:
“Everything looks normal,” Abe said.
‘Bob, don’t trust Coe,’ he transmitted.
“I agree,” Bob said, maintaining his composure.
‘Understood,’ Bob replied neurally.

Thoughts? (pun intended)

Having worked as a freelance journalist for the past few years, I'm keen to work a 9-5 at a desk for a while, preferably somewhere with good food and generous sunshine.

As luck would have it, Barcelona is quickly becoming a major European media and IT hub and offers an endless stream of entry level copywriting jobs.

The problem: the jobs are extremely diverse. There's indy ad-agencies looking for classic creative work, educational companies that want an in-house scriptwriter for their social media content, e-commerce empires requiring endless landing pages, software solutions that want somebody to do their b2b communications, etc.

What kind of work would you put in a compact portfolio that allows you to apply to a broad spectrum of copywriting jobs?

Just some context because I've seen similar posts get tons of replies about expensive portfolio schools, killer competition and an industry being destroyed by AI:

these jobs are not that deep. We're talking about small companies that pay like 3400 dollars a month. I don't need to compete with Ivy league nepobabies and I'm not betting on this as my end goal career.

Thanks for any ideas!

Hey guys!

I'm planning a direct mail campaign. I'm gonna send a velvet envelope with a wax seal, and inside a premium card with a QR code that leads to a landing page.

These will be focused on a small number of hand-picked leads. People that are our ICP, some of each even already follows us on IG.

Today I'd like to ask your feedback on the landing page copy.

https://www.tarantulastudio.com/the-other-side

We're a small business and we don't have a copywriter, so any constructive feedback will be highly highly appreciated.

Thanks in advance!

We all know AI has slopified both copywriting & the job market. But I feel that things have really taken a turn this year.

I consider myself a top performer & in-demand talent. I’ve been working in-house since 2019, make six figures, have an advanced title, etc. Before 2026, I would get contacted by recruiters a couple times a year, the roles would be ones I was a very good fit for, I could basically take my pick on whether to move on or stay in my current role. Great!

Extremely long story extremely short: I’m unemployed now & living off a settlement after my most recent employer illegally fired me (medical leave retaliation). I’m dreading trying to find a new copywriting job & I haven’t even started yet. I somehow get contacted by recruiters now more than ever, but it’s for roles I’m massively overqualified for, or the jobs aren’t even copywriting jobs. I haven’t gotten an interview by applying to a job listings since 2023. (Does anyone find jobs this way anymore, particularly for copywriting?)

I’m strongly considering some sort of career pivot. Not sure to what yet. But maybe I’m just feeling burnout from a toxic work environment, & maybe I shouldn’t give up on my career so quickly?

Thoughts? I have a financial advisor & will be meeting with him soon to talk through my options, so it would be helpful to hear perspective from my industry peers.

Give AI 10 customer interviews, your brand guidelines, a solid brief, and the exact point you want to make.

It can still write something that sounds like nobody in your company actually talks.

That’s the part about AI writing that bothers me.

I don't think people don't want the information, in fact, the need is even more now.

What’s missing is taste.

A good copywriter knows which customer quote feels real.

- Which detail makes an argument believable.

- Which sentence sounds like a human wrote it.

- Which point needs to be pushed harder.

- Which clever sentence should be deleted.

AI can process all of that information.

I don’t think it can develop the judgment needed to turn it into something people trust.

And editing AI copy doesn’t fully solve this.

I used to rely on AI to make my copy shorter, cleaner, and better structured.

But I would often end up polishing something that had no real point of view.

So this is how I’d actually use AI in the writing process:

1. Research first

Give AI customer interviews, reviews, sales calls, and product docs.

Ask it to find patterns, contradictions, and missing questions.

Don’t ask it to write yet.

1. Build the argument yourself

Decide what you actually want the reader to believe.

This is where the copywriter earns their money.

1. Write the first draft yourself

Even if it’s ugly.

Get the ideas, examples, and opinions down before AI gets a chance to flatten them.

1. Use AI as a co-editor

Ask it to flag:

• vague claims
• repeated ideas
• weak transitions
• unsupported statements
• places where the reader may get confused

I'm sure you wouldn't be able to catch this yourself. For God's sake, don’t ask it to rewrite everything.

1. Do a human taste pass

Read the draft as a buyer.

Cut anything that sounds like it could have been written for any company.

Add details only someone close to the customer would know (that's where research comes in handy)

Make the opinions stronger where they need to be.

1. Use AI for final cleanup

Grammar.

Formatting.

Consistency.

Meta descriptions.

Titles.

Schema.

Content variations.

I think I can never beat AI in these areas. Why would I do these tasks manually when I can use AI for these?

This matters even more for SaaS companies publishing for Google and AI search.

You can optimize every technical part of the content and still lose the buyer if the article feels like it was generated instead of written.

AI can help you produce more, but a human still needs to decide what is worth producing.

Does ‘Worth the Hunger’ work as a tagline for a rice commercial to be filmed. It’s a girl who’s really hungry, her friends randomly tell her to cook food for them because they’ll be there in 30 minutes.

She cooks the food and tries waiting for them. But her hunger gets the better of her and she eats the meal before her friends step in.

Worth the hunger as a tagline was created hide the subversion element of the cinematic short. Which’ll later be built into a social media campaign

What do you think. And if it doesn’t work give some other alternatives which you think better represent the commercial.

Hey guys im new to cooywriting. And i asked one of my friends to give me something to work on so he told me to write him cold emails for his marketing comoany i hvve been watching some videos but they rarely touch cold emails .

So the agency im gonna write emails for they target ecom owners,

Hello everyone,

I'm a graduate. For some personal reasons I'm at home from 3 years. I used to work in accounting. Now I want to change my career. I am interested in copywriting or any content writing. It would be of great help if you would suggest me courses to take up or any books to read. Any tips to kickstart my career in content writing/copy writing.

I’m a senior copywriter & manager with 8 years of experience currently working at a large CPG conglomerate. I’m interested in expanding my skillset more broadly and pursuing an MBA to do so. I don’t want to stop writing— just want to be more versatile as the job market gets tougher and prep myself for a pivot if needed.

I’m looking to hear from writers who chose a similar path; What were your goals with it? What program did you do? How did it go? Did you go full time or stay working while you did it? Where are you now?