Dodgers' Alex Call blasts controversial Sydney Sweeney ad

[u/_HGCenty]

https://www.thebiglead.com/dodgers-alex-call-sydney-sweeney-novig-commercial-soft-porn/

Since the last post about this got deleted because it contained a X screenshot, hopefully this one actually stays for comment.

[u/Three_Froggy_Problem]

It seems like Call doesn’t care so much that the ad is advertising gambling and just doesn’t like that it features a woman without enough clothing on.

[u/AerieElectrical3546 → u/Three_Froggy_Problem]

that IS a problem though, there’s no reason for advertisements that run on “family friendly” sporting events to be so sexualized.

[u/ElephantCares → u/AerieElectrical3546]

And it's not just about 'family friendly' or being just 'scantily clad'. This isn't that. You used the right word. "Sexualized". It's so overly sexualized that it's certainly not appropriate for people watching with their kids, (not that I have any but I do have a conscience about how others might feel about it), but MLB seems to have forgotten that a lot of fans are women.

That ad is so unbelievably offensive to women it's not even funny. Too bad MLB doesn't have the same conscience about how women might feel about it, just as I can understand how parents might feel about it, even though I'm not one.

[u/PvtSherlockObvious → u/ElephantCares]

Exactly. If a kid happens to see tits incidentally in a movie, then fine, whatever, a kid sees tits. I understand how people might take issue, but I'm not going to make a big thing of it on its own. The way it's presented here, though, it just makes me ashamed that we haven't gotten better and less exploitative than this as a society.

[u/wegandi → u/PvtSherlockObvious]

The US is such a fucked up country. We'll support Madonna pushing boundaries, women going to the beach with G-strings and tops that barely cover their nips, but this....this is too far. You know who else thinks this is too much? The true believers amongst the puritanical religious crowd. No one would bat an eye in Europe. Nudity is a regular thing. It just boggles my mind the cognitive dissonance here.

[u/wegandi → u/ElephantCares]

Man remember when it was empowering to be overtly sexual and nude like Madonna. Now I guess its the progressive thing to cover up except when youre going to the gym, I guess. Come on. We all know its about Sydney Sweeney's politics getting a crawl with the feminist crowd. Its like that red button pressing meme.

Horseshoe theory from puritan to progressive haha.

[u/wokenupbybacon → u/wegandi]

You've missed the point entirely if you think this makes any sense in response to that comment lol

[u/wegandi → u/wokenupbybacon]

How so? Madonna routinely used sexualized content in her shows and performances. That was empowering for women. Now, being sexual as a woman is frowned upon. We've gone from being sexual is liberating and empowerment to being offensive to women. Second, third wave, feminism just makes no sense any more. Also, please, we all know why people hate on Sydney and give a pass to other women.

I guess Madonna fought for women to mock other women for being sexual in public facing avenues. 😂

[u/wokenupbybacon → u/wegandi]

You seem to have missed that no one's actually criticizing Sydney Sweeney in this thread. She gets criticized in general, sure, but for all the people who have a problem with this ad, they don't seem to be blaming Sweeney for making it; they're criticizing the marketers for this approach in an ad about gambling. If she wants to continue making crazy money flaunting her breasts everywhere that'll pay her an acceptable rate to do it, all the power to her.

Additionally, there is a difference between embracing women's sexuality and catering to the male gaze. There's a clear through line in the ad's messaging; it's not a coincidental, unrelated thing that she keeps saying "just sports". What they're trying to communicate is that they understand what the audience (men) actually want in a gambling service, and they're proving they know what men want by delivering their message with a busty, fit, naked woman in various suggestive poses.

That's not empowering women to embrace their sexuality, it's a commodification of their bodies for men's consumption. There's nothing for women to aspire to here, and it's a devalued way of presenting women to men. It's also simultaneously degrading of men's intelligence.

Livvy Dunne's Fanatics campaign that featured her naked in a bubble bath wasn't without its faults, but it was significantly less problematic in that the messaging and visuals were no so closely linked. The problem is not purely that a woman is being sexy in an ad, it's what they're using that woman to say.

[u/ElephantCares → u/wokenupbybacon]

100%. Oh, I blame her. Big time. I didn't bother here because I just didn't want to deal with the ignorant Neanderthals who are defending this ad.

In my 20's and 30's I was a person who could have been considered for an ad like this. Not in a million years or for any amount of money would I have taken it.

Later on, when I was a video producer, I would have given up my job rather than produce, direct, shoot or edit such a degrading ad to women. I don't even know who this person is, but I have absolutely no respect for her and clearly she has no respect for herself or women in general.

All these people are locked on the gambling and the 'nudity', without conceptualizing the degrading sexualization of women.

So, whether they are defending the ad, or think it shouldn't be show to kids, they are not looking at the deeper concept of how this ad affects both boys and girls.

For boys it's a clear message that women are useful for only one thing. That they are to be oogled and sexualized. For little girls, it gives them, in essence, the same message, that they are not capable of using their brains to move forward in life. If they want to be admired, it's only gratuitous sexualization that does that for them. And, I love your statement of how it degrades men's intelligence, and I will add that no one, but no one, even considers how offensive it is to female baseball fans.

Sidney, whatever her name is should be hanging her head in shame for prostituting herself and, in essence, throwing other women under the bus in the process. So, yeah, am I going to get all that shit from the ignorant Neanderthals? I'm sure, yes. But then again, at least I know there is at least one other person who is capable of conceptualizing the deeper ramification of this kind of ad and the women who are willing to prostitute themselves to do it.