I’ve been working in UI/UX design for around 16 years, and lately I’ve been thinking quite a bit about where all of this might be heading.
Not just how AI changes our workflows in Figma, but what happens to the interfaces we’re designing in the first place.
We’re already seeing early examples of generative UI. ChatGPT can create small, functional interfaces directly within a conversation. Calculators, interactive charts, selection controls, and so on.
Now imagine taking that a few steps further.
Instead of opening a railway company’s website to book a ticket, I ask my personal AI agent to find a connection. It gathers information from different providers and generates an interface tailored to my needs. Maybe I make the final decision myself. Maybe the agent handles the entire booking.
The interesting part is that I might never interact with the railway company’s actual interface.
And this is where I think things get interesting for UX design.
Today, companies invest heavily in their own digital experiences. Their websites, applications, design systems, interaction patterns, and brand identities are all part of how they differentiate themselves.
But what happens when the primary interface belongs to the user’s AI agent rather than the company providing the service?
I’ve also been experimenting with building interfaces on top of existing systems and data sources. That already makes me question how tightly the experience really needs to be coupled to the underlying application.
If we take this further, perhaps companies increasingly provide capabilities, data, and rules, while personal agents determine how those capabilities are presented and used.
That raises a few questions I’ve been thinking about:
- Do company-specific interfaces eventually become less relevant as a competitive differentiator?
- Do design systems evolve from defining visual components toward defining behavior, constraints, and principles that AI systems can interpret?
- If personal agents orchestrate experiences across multiple providers, where does UX design actually happen?
- And if AI eventually becomes capable of researching user needs, generating interfaces, and evaluating them, how much of that process will still require human designers?
I’m not suggesting traditional interfaces will disappear anytime soon. There are plenty of reasons why dedicated applications will remain useful.
But I do wonder whether we’re looking at more than just another evolution of design tools.
Maybe the bigger shift isn’t that AI helps us design interfaces.
Maybe it’s that users eventually stop interacting with many of the interfaces we’re designing today.
Curious how others in UX think about this. Are we heading toward a fundamentally different model of digital experiences, or are we overestimating how much people will actually delegate to AI agents?