A fellow member of the community posted a video about how storytelling is a differentiator for businesses (highly recommend watching it).
TLDR:
How do you persuade your stakeholders that storytelling is valuable for design? How do you ask for more time to experiment, iterate, test in the era that values productivity, above human connection?
If you tried and didn't suceed, let's brainstorm!
Full story:
Elevating designs with good storytelling is extremely time consuming.
In my view, "storytelling" in design means the final design is cohesive. It feels like there is no element missing, and also nothing extra to add (visuals complement content and add context, there are just enough onboarding steps to give all information and to not take too long, etc) so it feels effortless for our mind to process this information.
This also means thinking about design exactly in the context of the business i work for, and for their particular users. So also knowing when to break the rules and best practices.
Oftentimes, this is tied to small details like improving one word or one icon, where the stakeholders brush it off as "perfectionism" or "unimportant" - but in my experience, those are exactly the things that compound and give a good experience, and we should be investing in and refining.
The only way i found to successfully deal with this is by investing extra time and effort to create different versions and show them side by side. In that case, 80-90% of the time, stakeholders go with my proposal.
Less successfully, but works sometimes, is to put together competitor analyses and note where we have opportunities to be better. Typically, when this is presented at the level of the product, stakeholders are convinced to invest time for improvements. But when it's presented at the level of design pattern, it gets brushed off as a tiny detail. 10 tiny details later, things are less cohesive.
Rght now, if businesses think productive > competitive, shipping more features > shipping better features, how can we persuade them that it's worth investing in good design and small details?
How do we persuade them that they need to do the 10% that AI cannot, to be competitive?
Do we even know it will move the needle for their business, or are we just hoping it would? And the non-designer users are just fine with 90% AI can do?