I usually attach files to emails, but it gets messy when the client sends a revision or comment.

Do you use a method or a specific platform to handle this?

Thx.

I've been a freelance copywriter over 10 years. I was previously a journalist. I also have a degree in criminology and another degree in natural medicine. For those 10 years freelancing, I've always had enough work to support myself and even travel the world. I've written for dozens of high-profile brands in the health/wellness space, writing evidence-based content and product descriptions.

But in the past year, I've lost all but one of my clients. I haven't had any new offers of work in almost two years.
I'm doing everything I can - posting/interacting regularly (DAILY ffs) on Linkedin, reaching out to potential clients, responding to job offers, applying to anything and everything. I have a portfolio that I've spent a lot of time polishing up. I write each cover letter specifically to the job requirements - i.e., not with AI, not just copy-pasting.

I GET ZERO REPLIES.

Linkedin has become a cesspit of AI slop and reshared memes. I can spend hours on a post only for it get maybe 200 impressions, whereas someone else will share a stupid cat meme and get 3480 responses.

wtf?! I'm so depressed. It's like the universe has said, yep, your time is up, the professional world has no use for you now.

...any ideas what to do from here?

In this survey we’ve prepared for advertising agency employees, we’re conducting research on the general challenges employees face and the tasks they perform. Since this is a study conducted entirely by our own team, we’re not asking anyone for any personal information. We’d be very grateful if anyone interested could help us out. Thank you in advance.

Survey link: https://docs.google.com/forms/d/e/1FAIpQLSdazGrlnmesPoaKPHWwipNy7oSgTKayW4fO2wZOM0EPqmSYCQ/viewform?usp=publish-editor

... and I'm not talking knowledge-wise. Whether you can learn important things about copywriting here comes second.

My question focuses on client acquisition and network building.

Do you regularly find potential clients on Reddit? If so, how many of these potential customers turn into paying customers?

What are your strategies? I presume that you don't just randomly approach users on Reddit and ask them if they need copy for their businesses.

I'm glad to hear your perspective.

I'm just done with this .

Cold dm or cold emails, I have done everything but I don't get any visible results.

I have been trying pitching clients... Now you must advice me that go try in these platforms like Upwork or Fiverr...

If I tried every possible things.

Now I AM FRUSTRATED...

Just take me out of this loop I can't leave copywriting js for this stupid thing I've fallen in love with writing.

I am ready to do every possible thing just to make myself stand out but I can't find any clear path.

I need genuine advice and guide.

How are you guys getting clients lately?

Pergunta seria. Me fale um pouco da sua área e do seu trabalho, quais as partes mais legais sobre isso?

For the past two months or so, I've been trying to approach Chinese producers and retailers as a copywriter. My strategy was that in an English-dominated world, these gigantic manufacturers and producers from China need better English copy, more enticing English copy. (From what I can tell, most of their copy is poorly written, using sloppy English.)

That's why I decided to approach two or three such companies daily.

I've contacted them via email.

I've contacted them via Facebook.

I've contacted them via LinkedIn.

Nothing worked.

The few times that they replied, they wrote in broken English that they were not interested.

Have any of you worked with the Chinese? Are they in any way approachable?

Hey everyone,

I’ve been learning copywriting for around 3–4 months now, and one area I’m seriously struggling with is breaking down the copy.

I can read a sales letter, email, or ad and understand what it’s generally saying, but when it comes to actually dissecting it, I get stuck on things like:

- Identifying and marking the different copy elements

I'm now good at identifying the structure i.e. hook, headline, story, lead, mechanism etc..... but struggling with marking the elements for ex. Pattern interrupt, risk reversal, myth busting etc...

Basically, I want to learn to look at a piece of copy almost like a surgeon dissecting it — not just reading it but actually understanding how and why it works.

So I’m looking for practice breakdowns/dissections that experienced copywriters have already done.

If you have any sales letters, emails, ads, landing pages, or other pieces of copy that you’ve personally broken down and marked up — especially with the elements, structure, reasoning behind the writer’s decisions, and your notes/annotations — I’d really appreciate it if you could share them with me.

I’m especially interested in breakdowns from people who are actively working as copywriters or studied and dissected copy themselves.

I’ve been learning for 3–4 months but I’m not progressing as quickly as I should with copy analysis. I think seeing how someone experienced actually thinks through a piece of copy would help me understand what I’m missing.

Even if you have just one really good dissection, I’d genuinely appreciate it.

Thanks!

I have a client from USA.

She has a team who negotiates to bring down the medical bill.

She has done it for many clients, and now she decided to run ads, so she hired me.

We ran ads and got leads, but most of them leave on the checkout page. My friends said it's an offer issue.

Since many of you here have worked or dealed medical bill-related stuff, I want your suggestions on how i can improve our offer so that we can help those who are dealing with huge medical bills in USA.

Currently, we have 2 offers.

1) $129 offer. We check your bill, and our health expert negotiates for you. You don't have to do anything, just pay $129, and we handle everything. And like others, we don't take a % of what we save on your bill. So it's just $129 for one bill.

2) $499 offer. In that, we check 6 bills and do everything like in the 1st offer.

I understand that those we are targeting are already anxious about money, so asking them to pay $129 upfront is not a good offer. so I still want to know from you, what's the alternative? if you were to buy, what would make you take our help and pay without being anxious about money?

Thank you for your time.

Please do reply. Thank you.

Hey fellow writers,

After getting laid off a little while back, I'm finally getting around to redoing my portfolio site, a surprisingly big undertaking, though an important one. I've done a lot of SEO work for my own side business, and one previous small business client, and it's really satisfying to see how with thoughtfulness, attention to detail, and depth, one can outrank much bigger competitors.

So out of habit, as I build up my new site, I've been filling out all the meta descriptions, giving my images these long, keyword-dense names, and so forth, but I'm wondering if I'm wasting my time.

Or maybe a better way to ask this: have you ever gotten a good freelance project or client, or real job offer, from someone that found you through search? (This is different than search-optimizing one's LinkedIn profile, of course, since we know recruiters are searching on there.)

People love saying you should use the customer’s exact words. Fair enough. But my opion's sometimes those exact words are a mess.

A review or interview can give you the real frustration, the weird workaround, or the moment someone finally decided they’d had enough. That’s the useful part. It doesn’t mean the whole sentence belongs in a headline.

Customers aren’t trying to explain a product to a stranger in eight words. That’s our part keep what feels true, cut what wanders, and make the point clear without polishing all the life out of it. Maybe the better test isn’t whether the customer literally said the line. It’s whether they’d read it and think: yep, that’s exactly what I meant.

How much do you clean up customer language before it stops feeling like the customer’s voice?

The founder of my company and creative director were so disrespectful towards me and my team. They brought in clients based on the pitches we made, used our ideas and still made us feel worthless. I had a huge fight in the meeting and I resigned during the meeting itself. I've started applying to jobs but it feels worthless. Are all ad agencies the same? They try to pull us down but I've worked for many luxury brands and they praised my work. I even got a job offer from Dentsu and that's one of the biggest ad agencies so nothing shakes the confidence i have in my potential. I'm just shook up from the way things ended. I honestly looked up to my CD. He taught me a lot but then the way these people turn on you thinking they can ruin your confidence is so bizarre to me. How insecure are CDs these days.

I'm a product marketer who does a lot of copywriting. When I'm working on website or ad copy, I hate writing in an AI tool or even a Google Doc. I've always loved the Hemingway app for this kind of work, but I wanted features it didn't have. So I built my own.

It's called Aristotle. It's free: no ads, no AI, no premium version.

https://www.m3ka.com/tools/aristotle

It's a simple place to write, with feedback that highlights ways to improve clarity, flow, and persuasion.

It's decent so far, but I'd love feedback from other copywriters to help make it better. What do you like? What doesn't work? What would you add or remove?

Thanks!

Mods: I'm sharing this because I think the community might find it useful, and I'd appreciate feedback. I have a day job and no plans to monetize it.

Hey folks,

has anyone done course the marketing mercenary by Ron Lynch?

how‘d it help you? would you recommend it?

any info on this would be a big help.

thanks 😊

As the title says, here’s a question for the experienced copywriters amongst us, think 5+ years...

Where did you learn your craft, and what do you do to keep your skills fine tuned, so your writing doesn’t go stale? And what do you do to make sure you keep getting better at writing?

I have a somewhat adequate understanding of what exactly copy is and how to derive ideas from AI, how to do market and competitor research to improve my ideal client's engagement, and a bunch of other stuff. However, I still have room for improvement.

In case anyone asks, I never *properly* outreached to clients because, in all honesty, if I somehow did get a client in my hands, I wouldn't have enough time and resources to provide them with satisfactory results that they're looking for.

I live in a 3rd world country, so even $500/mo would literally change my life forever (Yes, $500).

What measures would you take if you were in my shoes?

Thanks in advance.

Hey everyone

I am a 20 y/o, looking to earn good money

I have good Practical understanding of human nature and how the mind works. I've been studying it from last 2 + years

I am currently learning and pitching AI Automation from last 6 months ( no clients yet, partly because of my academic load) , but i think i am more inclined towards human psychology as my interest. I prefer human psychology over AI.

So what do you guys think, should i pursue copywriting ? How was your experience in copywriting ? I am stuck between ai Automation and copywriting

If you're a good copywriter earning good money ( 10k/mo or more ) , you are the exact person who i am looking to get an answer from.

Would appreciate your take.

A premium furniture maker has reached out to me to help them with customer research in to the luxury art market (US).

I've been reading some books on understanding luxury markets better and have been subscribing to as many mailing lists of high end auction houses, interior designers, and art galleries/fairs as I can find.

I feel like I'm missing a trick though. This covers how other businesses feel their customers think. I want to understand more from the customer's perspective as well which is proving to be complicated so far.

I'm doing a few buyer interviews but does anyone have any ideas of some out of the box ideas for how to understand the customer's POV better? Any help is very appreciated.

So i have this local business i made an audit for and pitched the owner on. Mobile arcade, Pretty nice business model.

Anyway , The audit included mainly rewriting the website copy, and fixing the website testimonials and google reviews.

And i ended up pitching him on fixing the Google reviews for free since its was the biggest bottleneck. (Im still a newbie)

The owner liked that idea and we have a call tomorrow.

My thing is, i know what needs to be done. But i have no idea what i’m doing. Like i wanna know how the onboarding of this thing goes as well.

And Should i solve this for him and upsell rewriting website copy later? Any tips would help a ton!

I'm considering purchasing it and would really like to hear from people who have actually gone through the course before spending the money.

For some context, I manage a service-based business in the mental health space. We've started using free educational webinars as part of our lead-generation strategy.

The idea isn't necessarily:

Webinar -> hard pitch -> immediate purchase

It's more along the lines of:

Content/Ads -> Webinar -> Build trust -> Enquiry -> Paid service

We've already run several webinars, so I'm not looking for basic advice on how to set up Zoom or make presentation slides. I'm trying to get much better at things like:

• Choosing webinar topics that actually attract the right audience
• Structuring the webinar so people stay engaged
• Balancing genuinely useful education with conversion
• Creating a strong transition from teaching into the offer/CTA
• Improving attendance-to-lead and lead-to-customer conversion
• Writing better webinar hooks, slides and scripts
• Building a repeatable webinar funnel rather than treating every webinar as a standalone event

I came across Master of Sales Webinars from Copyhackers, which currently costs around $97.

For anyone who has taken it:

a)What did you actually learn that you weren't already able to find from free content?

b)Did it materially change how you structured or delivered your webinars?

c)Did you see any noticeable improvement in conversions?

d)How much of the course is genuinely about webinar strategy and psychology versus copywriting/templates?

And importantly, do you think the framework would translate well to a service business, where the webinar is meant to build trust and generate qualified leads rather than sell an online course immediately?

I'm also completely open to alternatives.

If you've found another course, book, YouTube channel, framework or resource that genuinely improved your webinar conversions, I'd love to hear about it.

Basically, before I spend $97, I'd like to know whether I'm paying for a genuinely useful framework or mainly paying to have information that's already available elsewhere organized nicely.

Would appreciate experiences from people who have actually run webinars or taken the course.

Hi,

I have created a niche platform around fountain pen collectors and collecting. I think we have a great story, a great vision and everyone I have managed to engage on a 1 -2- 1 basis and explain the concept loves it and gets it.

However, the platforms pages and copy don't convey this at all. We are failing in conveying our message and getting our tone right.

I would like to work with someone who preferably is on this space either as a collector themselves or similar and who could sit down, interview me, get a real understanding of what we are doing and then create copy for our platform replacing what we have now.

longer term, I would like to keep the person on for marketing copy and getting our 'tone' right in how we engage.

if interested please DM me