Ozarks Springbirds

[u/NS_8099]

The Springfield Cardinals are officially being rebranded as the Ozarks Springbirds. I love this logo but it seems so similar to the Cardinals that I figured it would be more distinct and different. What are your thoughts?

[u/orthogonian_]

Creating and solving a problem that never existed

[u/tangokilo13 → u/orthogonian_]

I think it was a contract/licensing issue that required the change

[u/JoeMcKim → u/tangokilo13]

They couldn't have the same name as the parent team?

[u/awsomehog → u/JoeMcKim]

Several teams have moved away from copying the parent clubs in recent years. Idk if it’s the latest idea for branding or a league decision or what

[u/Few-Shop-9229 → u/awsomehog]

I believe it has to do with private companies buying up all these minor league teams. Presumably they’d have to pay the Cardinals to license the name and logo and don’t want to spend

[u/BlueSpotBingo → u/Few-Shop-9229]

This ☝️☝️ The Louisville Bats were recently purchased by a private company. If that purchase is anything like the Cardinals’, expect more change and likely not for the better.

[u/dhrisc → u/BlueSpotBingo]

Yeah something like 49 minor league teams (including the Springbirds) are all owned by Diamond Holdings. They are maximizing profits.

[u/BlueSpotBingo → u/dhrisc]

49?!?! Oh that's not good. That's not good at all.

[u/awsomehog → u/BlueSpotBingo]

If it makes you feel better, Diamond Baseball Holdings is at or nearing the limit on teams they can own. MILB is smart enough to have a rule in place that no one entity can own more than X number of teams. Still means almost half the teams in minor league baseball are owned by private equity and that’s scary

[u/BlueSpotBingo → u/awsomehog]

When will this country learn that any one entity owning too much of anything is not good?

[u/JoeMcKim → u/BlueSpotBingo]

Louisville Bats is a Reds affiliate.

[u/BlueSpotBingo → u/JoeMcKim]

I’m aware, I live in Louisville 😁