r/Cardinals • u/NS_8099 • 8d ago

Ozarks Springbirds

Post image

The Springfield Cardinals are officially being rebranded as the Ozarks Springbirds. I love this logo but it seems so similar to the Cardinals that I figured it would be more distinct and different. What are your thoughts?

238 Upvotes

90% Upvoted

213 comments sorted by

View all comments

Show parent comments

33

u/tangokilo13 ​masyn winn spell check 8d ago

I think it was a contract/licensing issue that required the change

8

u/JoeMcKim ​ 8d ago

They couldn't have the same name as the parent team?

6

u/awsomehog Got AAA? 8d ago

Several teams have moved away from copying the parent clubs in recent years. Idk if it’s the latest idea for branding or a league decision or what

13

u/Few-Shop-9229 8d ago

I believe it has to do with private companies buying up all these minor league teams. Presumably they’d have to pay the Cardinals to license the name and logo and don’t want to spend

3

u/BlueSpotBingo 7d ago

This ☝️☝️ The Louisville Bats were recently purchased by a private company. If that purchase is anything like the Cardinals’, expect more change and likely not for the better.

1

u/dhrisc 7d ago

Yeah something like 49 minor league teams (including the Springbirds) are all owned by Diamond Holdings. They are maximizing profits.

1

u/BlueSpotBingo 7d ago

49?!?! Oh that's not good. That's not good at all.

1

u/awsomehog Got AAA? 7d ago

If it makes you feel better, Diamond Baseball Holdings is at or nearing the limit on teams they can own. MILB is smart enough to have a rule in place that no one entity can own more than X number of teams. Still means almost half the teams in minor league baseball are owned by private equity and that’s scary

1

u/BlueSpotBingo 7d ago

When will this country learn that any one entity owning too much of anything is not good?

2

u/SGT_Apone they don't boo nobodies 7d ago

looks around

this country is very good at NOT learning lessons :/

1

u/JoeMcKim ​ 6d ago

Louisville Bats is a Reds affiliate.

1

u/BlueSpotBingo 5d ago

I’m aware, I live in Louisville 😁