Fascinating that this promo has zero local video content relevant to this market (KXAN). This is an interesting idea - and probably where the industry will be fully headed if I had to make a bet.
The whole reason the big groups are lobbying for removal of the ownership cap is so they can compete with the likes of Google, Meta, etc.
So I'd bet its safe to say that future broadcast news will probably just be essentially stringers and contractors, no more employees. Nexstar/Gray/whoever is the uber app, content creators are the drivers. Which is what I've been saying for years. Traditionally it seemed like any market smaller than like Houston was never interested in buying video from stringers, even if it meant they'd have an exclusive which I always thought was so strange. But now, they're literally asking you to apply to do it. Here we have market 30ish (whatever Austin is) asking people for it.