r/BeautyGuruChatter • u/DonkeywithBigTeeth • 8h ago
Discussion Artistry and Experimental Makeup Brands get sanitised to become more ‘wearable’
This is a first world problem and I acknowledge that but I just wanted to vent.
Honestly, I love neutrals however I also love experimenting with my makeup. I love innovation in formula and different colours and finishes. There are many brands that are well established that are suitable for the everyday person: Makeup by Mario, Huda Beauty, Rhode, Anastasia Beverley Hills, Kosas, Bobbi Brown, Laura Mercier, YSL, Dior plus a plethora of drugstore options. I use these brands often.
What I’m honestly sick of is the few ‘mainstream’ artistry and edgy brands constantly being sanitised. This happened with Pat McGrath, Isamaya, Urban Decay, Mac, Makeup Forever etc… Now some of these brands are attempting to reintroduce their more editorial side however this is after years of being neutered.
I’m kind of annoyed and having this epiphany after the Danessa Myricks Lightwork viii reveal. I get that lots of people love it because it’s more ‘wearable’ and you can get a complete look out of it with the addition of matte shades. However, the original concept of the lightwork eyeshadow palettes (excluding the two highlighter palettes) was to be a palette full of expensive to formulate special shades. This justified the high price point at the time, yet the newest palette has the highest price point ever.
It was to be used in conjunction with your other palettes, maybe even the Groundwork palette which already filled the neutral matte gap in Danessa’s brand. Plus there are already multiple palettes by Natasha Denona, Huda etc… which fill the gap of neutral with mattes and a few fun textures. I already noticed a shift happening in Danessa’s brand when the colorfix range was reworked, yes there’s still some fun shades but it’s nowhere near as diverse as it was. I wouldn’t be surprised if the brand ends up stagnating eventually.
Now I know some people might tell me to go to indie brands for artistry but that’s not the discussion here, also accessibility to a product is a factor. Furthermore, if history has proven anything when indie brands eventually end up becoming popular enough to end up in Sephora the same thing will happen when people demand ‘wearability’. Not every brand is going to be for everyone and ‘wearability’ is different for everyone. I just don’t understand why some people demand everyday corporate makeup from brands that already established that they’re a different vibe.
TLDR: Too many artistry and experimental makeup brands have been sanitised by people demanding ‘wearability’ from them. There’s already a plethora of ‘wearable’ brands how many more do we need?

