I seriously cannot stand how every sentence sounds like a question and once I hear it I cannot unhear it. Saying farewell to Allie Glines today. She had some good (sometimes boring) relaxing content but I couldn’t make it through the latest video. When and why did this become a thing??

This is a first world problem and I acknowledge that but I just wanted to vent.

Honestly, I love neutrals however I also love experimenting with my makeup. I love innovation in formula and different colours and finishes. There are many brands that are well established that are suitable for the everyday person: Makeup by Mario, Huda Beauty, Rhode, Anastasia Beverley Hills, Kosas, Bobbi Brown, Laura Mercier, YSL, Dior plus a plethora of drugstore options. I use these brands often.

What I’m honestly sick of is the few ‘mainstream’ artistry and edgy brands constantly being sanitised. This happened with Pat McGrath, Isamaya, Urban Decay, Mac, Makeup Forever etc… Now some of these brands are attempting to reintroduce their more editorial side however this is after years of being neutered.

I’m kind of annoyed and having this epiphany after the Danessa Myricks Lightwork viii reveal. I get that lots of people love it because it’s more ‘wearable’ and you can get a complete look out of it with the addition of matte shades. However, the original concept of the lightwork eyeshadow palettes (excluding the two highlighter palettes) was to be a palette full of expensive to formulate special shades. This justified the high price point at the time, yet the newest palette has the highest price point ever.

It was to be used in conjunction with your other palettes, maybe even the Groundwork palette which already filled the neutral matte gap in Danessa’s brand. Plus there are already multiple palettes by Natasha Denona, Huda etc… which fill the gap of neutral with mattes and a few fun textures. I already noticed a shift happening in Danessa’s brand when the colorfix range was reworked, yes there’s still some fun shades but it’s nowhere near as diverse as it was. I wouldn’t be surprised if the brand ends up stagnating eventually.

Now I know some people might tell me to go to indie brands for artistry but that’s not the discussion here, also accessibility to a product is a factor. Furthermore, if history has proven anything when indie brands eventually end up becoming popular enough to end up in Sephora the same thing will happen when people demand ‘wearability’. Not every brand is going to be for everyone and ‘wearability’ is different for everyone. I just don’t understand why some people demand everyday corporate makeup from brands that already established that they’re a different vibe.

TLDR: Too many artistry and experimental makeup brands have been sanitised by people demanding ‘wearability’ from them. There’s already a plethora of ‘wearable’ brands how many more do we need?

So many beauty gurus no longer have videos they made when they first started YouTube available to watch. Which is a pity because many of them were entertaining to watch. If you’ve been watching some of these beauty gurus channels long enough than you might remember that there channel used to have more videos available. For example Anna Newton, Jenny Mustard, I believe Grace Victory did as well years ago until she got rid of so many. Her channel is different now. Allison Anderson, who also rebranded her channel. Jennifer Wan, I remember seeing her old beauty videos that are no longer available on YouTube. If there is anyone else please feel free to say so in the comments.