[Mod Approved] Research Survey: Exploring Player Motivations and Willingness to Share Data in Digital Video Games (18+ and UK based)

[u/Imbrace]

Survey link: https://qualtrics.ucl.ac.uk/jfe/form/SV_37BcW1kPHyKjpky

Hi everyone!

My name is Jaimz Winter, and I’m conducting an academic research study through the University College London Interaction Centre (UCLIC) as part of my visiting researcher scheme. The research will also contribute to my thesis at Coventry University.

What is the study about?

This study explores gamers’ willingness to share data with digital games and game-related services. I want to know what motivates you to share data with digital games and what affects your willingness to do so.

I am looking for around another 150 responses.

Who can participate?

•  You must be aged 18 or over.

•  You must have experience playing digital games.

•  You must be UK based.

What does participation involve?

• Completing an anonymous online questionnaire.

• Takes approximately 10–12 minutes.

• Answering questions about player data, privacy, and different hypothetical gaming scenarios.

Voluntary participation and consent

Taking part is entirely voluntary. By proceeding with the questionnaire, you will be asked to provide informed consent before participating. You may stop at any time before submitting your responses by closing your browser. As the questionnaire is anonymous, your responses cannot be withdrawn after submission because they cannot be linked back to you.

Data storage, confidentiality and retention

The survey does not collect directly identifying information such as names, email addresses, usernames, or IP addresses. Please do not include identifying information in optional free-text responses.

Research data will be stored securely on UCL-approved systems and accessed only by the research team. Anonymised data and associated research materials may be retained for a minimum of ten years and may be archived for future academic research, verification, or secondary analysis, where appropriate.

Research results

The findings may be used in my thesis and in academic reports or publications. Participants will not be identified in any report or publication.

Researchers

•  Researcher: Jaimz Winter - Email: [ucacwin@ucl.ac.uk](mailto:ucacwin@ucl.ac.uk)

•  Principal Researcher: Martin Dechant - Email: [m.dechant@ucl.ac.uk](mailto:m.dechant@ucl.ac.uk)

Ethics approval: UCL Research Ethics Committee, Approval ID 4813.

Survey link: https://qualtrics.ucl.ac.uk/jfe/form/SV_37BcW1kPHyKjpky

If you feel we’ve overlooked anything important about players’ experiences, attitudes, or concerns around data sharing in games, please let us know in the final question of the survey or down below!

Thank you!!  

[u/clarkie667]

Good questions to be honest, probably the first time I've ever actually thought about the data I potentially share while playing games and has made me realise I'm probably sharing data I wasn't aware I was at the time...woops