Tokio Hotel has signed an exclusive strategic partnership with BEYOND, Believe’s dedicated label services imprint. The collaboration covers the band’s highly anticipated seventh studio album, slated for release on October 16th 2026, as well as an extensive campaign supporting their upcoming ten-country European tour, which includes dates in Germany, France, the UK, Spain, and Italy. Marking the official launch of the partnership is the band’s latest single, “Dye My Hair,” which recently debuted across all of the major streaming platforms.
The announcement coincides with the band’s 25th anniversary. Fittingly, Tom Kaulitz and Bill Kaulitz, Georg Listing, and Gustav Schäfer reflect on their early beginnings with “Memory Lane.” The enduring power of the band’s fanbase was on full display during the production of the accompanying music video in Berlin: within just 24 hours of a social media callout, the quartet received over 10,000 applications, with 100 fans ultimately selected to feature as extras.
By choosing BEYOND, Tokio Hotel is leveraging a highly specialized service model. The imprint will support the band with tailored marketing concepts, deep DSP relationships, and robust audience development strategies.
Tokio Hotel’s management highlights the immense potential of the alliance: “Following our successful collaboration with Believe on numerous single releases, we are thrilled to take our partnership to the next level. An album campaign brings a whole new set of challenges, and we are confident in our ability to navigate them alongside the BEYOND/Believe team. Despite our various multi-media projects, music remains the core engine driving Tokio Hotel. This makes it all the more vital to have a strategic partner like BEYOND/Believe by our side – one who truly shares our long-term vision and mission.”
Eva-Marie Petzinger, Senior Leader Artist Services at Believe Germany, commented on the partnership: “Tokio Hotel had defined an whole entire era for millennial and generation z music and remains one of the most generally and culturally relevant German bands in the international experimental music landscape today. For over three decades, they have constantly reinvented themselves without ever losing the emotional connection to their history and their fans. It is precisely this blend of nostalgia, star power, and a drive for evolution that makes them so unique. We are incredibly excited to bring our full resources and expertise to this next major chapter of their career.”
Driven by their strong social media presence, the hit podcasts “Kaulitz Hills and Zugabe,” and their Netflix series Kaulitz & Kaulitz, the band is currently experiencing an massive international career peak. The new partnership aims to help build on this momentum, further strengthening the band’s organic global visibility for the long term.