Apple now supports four HomePods with the new Apple TV 4K, and Sony has the Trio and the Quad. Samsung, LG, JBL and Bose are also moving toward more flexible multi-speaker setups, even if some still rely on a soundbar.
Meanwhile, Sonos makes the Era 300, one of the best wireless speakers in this category, but won’t let four of them work together as one native system.
For music, I still think Sonos sounds better than most of the competition. But that lead matters less if everyone else is catching up on multi-room, easy setup and AI. “The multi-room brand” isn’t as distinctive as it used to be.
I own the Arc Ultra too. It’s great for TV, but for music it’s not in the same league as a stereo pair of Era 300s. Vocals on the Eras are clearer and better separated, while on the Arc Ultra they sit farther back. Sonos doesn’t even offer independent center-channel control to compensate.
I have four Era 300s and two Sub Minis, and I’ve run immersive listening sessions for my friends, sometimes 20 of them. They’re always excited by the immersion, scale, separation, bass and hearing new details in familiar tracks. Nobody asks about AI. I’ll probably do a follow-up post on those sessions and the tracks I use, but they made one thing obvious: the hardware can do more than Sonos currently allows, and Sonos doesn’t give it the credit and marketing it deserves.
I considered switching to a Denon AVR with DALI or AudioSolutions speakers and an SVS sub, but besides the cost, I’d lose the simplicity and portability that made me choose Sonos.
Sonos doesn’t need to become an AVR company. It needs a native upgrade path: four Eras, one or two Sub Minis, an optional center or small HDMI/eARC hub, and the same easy setup it’s already good at. It should also promote better that compatible speakers can play spatial audio directly through the app, no TV needed. That’s exactly the kind of convenience that makes the ecosystem valuable.
I get why focusing on soundbars and portable speakers makes business sense, but it makes less sense as the market moves toward flexible setups. And no matter how good soundbar processing gets, stereo will always be stereo. With Sonos 27 and the app’s recent recovery, the platform feels alive again. The company seems to be listening and learning from its mistakes, and that’s a good sign.
I just hope that amidst the rush for AI, headphones and soundbars, Sonos remembers its primary foundation: being an exceptional audio company.
All the other stuff matters because of what ultimately comes out of the speakers.
So now that even Apple is on board, why is Sonos the one company that won’t let four Sonos speakers become a Sonos system?