r/mildlyinteresting • • 10h ago

Really old Fruit of the Loom bias tape. No cornucopia.

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u/rivertpostie 10h ago

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u/Chapstickie 10h ago

That was a photoshop Buzzfeed made for a mandela effect quiz in 2017. It was never the actual logo. It was the wrong answer on the quiz.

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u/EasterZombie 9h ago

Always bugged me how in the original fruit of the loom logo all the shading lines are completely horizontal and share a similar design language of broken lines, but the cornucopia in this pic completely ignores that subtle detail. IMO any true Mandala effect cornucopia absolutely would follow that design convention + thinner border lines etc.

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u/rivertpostie 9h ago

Let me start by saying that you are absolutely correct.

But, also it's uncanny that people who remember someone that didn't exist remember it in the exact same way. Which I don't remember them explaining why from that article

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u/letswatchstarwars 9h ago

They put paper cornucopias on the wall in my elementary school. I sorta think this is what people are actually remembering.

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u/Narwen189 9h ago

Cornucopia are a super common Thanksgiving motif. Maybe we're remembering that?

I do swear I've seen a Fruit of the Loom Cornucopia, though. XD I need to take a photo if it ever comes my way again.

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u/letswatchstarwars 9h ago

That’s my personal theory. It’s just easier for me to believe that people’s memories are faulty than to believe that they’ve jumped to a parallel dimension where there was a cornucopia (or where it was spelled Chic-fil-a (or Chik-fil-a) or where it was Berenstein Bears or whatever).

It’s been proven that even eyewitness testimony in court is extremely unreliable (people often get the color of a vehicle wrong in a car crash for instance). Plus humans are highly suggestible. That’s why police aren’t supposed to ask leading questions during interviews. You can accidentally make someone truly believe they saw something that they actually didn’t.

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u/heartsenspades 8h ago

The red leaves (?) surrounding the grapes look like a cornucopia shape. Scrolling past this post I thought it was a altered image with an added cornucopia.

I think this is the optical illusion tricking us all into believing there was always a cornucopia there.

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u/brokencrayons 6h ago

My little brother wore the underwear not something that was on the walls in the school I remember it being on his ass running around the house I'm sorry I just do I'm sorry

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u/letswatchstarwars 5h ago

Isn’t it even remotely possible that you’ve conflated or combined two things in your mind? If not, how do you explain the complete lack of actual evidence of a cornucopia on their logo and the company actively denying that it was ever on the logo?

ETA: I don’t doubt that you remember it that way, but I believe (and it’s been proven through scientific studies) that human memory is extremely fallible and susceptible to suggestion.

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u/Chapstickie 9h ago

I’ve been following this specific Mandela effect for a very long time. People didn’t used to remember it the same way. There used to be a lot of variance in size and color and direction and all that. It’s only when that specific fake got picked as the one people used to illustrate the cornucopia that people’s descriptions started getting closer to that one until now many people insist it’s EXACTLY right and I’m lying about its source.

There’s also this weird thing where people used to just claim they remembered the cornucopia and people who don’t just didn’t notice. Now like 90% of the people who say they remember it have specific anecdotal stories about why they KNOW it was there. But not unique stories. The same story with small differences like some people were doing laundry with their grandma and not their mom, those sorts of changes. Actually there are like three stories and people pick which one totally happened to them… but once again the high percentage of having a story as proof is ever increasing but fairly recent

Which I think is a good piece of evidence to how mandela effects form and spread.

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u/Hytheter 8h ago

Yeah, it just highlights the fact that memories are highly malleable and can be fabricated outright.

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u/alexmikli 1h ago

Legit think the origin of this was just bootleg stuff anyway

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u/Thisisdubious 9h ago edited 9h ago

I specifically remember being surprised there wasn't a cornucopia in the logo because the vintage logo with brown leaves kinda looked like one from a distance. We however had plenty of tacky cornucopia fall decor on table cloths, festive napkins, etc.With that common iconography, I had assumed it was the same thing on Fruit of the Loom up until that point.

Similar with Berenstain Bears. Hooked on Phonics taught me to sound it out. Other people see a long word and just gloss over it and substitute something they already know.

I encounter this mental shortcutting all the time with people dropping the middle syllable from my name. They see a word they don't recognize and panic jumble the whole thing up to get to the end as quickly as possible. They even do it in email with the name spelled out right in front of them.

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u/heretilthemoon 6h ago edited 4h ago

The problem with both of these and “seeing a long word and substituting something they already know” is it requires the individual to replace something easy with something harder. Like what suffix is more common for kids, ein or ain? Stain is a normal word, like pain, drain, etc. Stein is basically just Jewish.

Same thing with fruit of loom. Everyone’s seen a basket of fruit. Cornucopias are only ever referenced with pilgrims and thanksgiving. I is definitely not the default assumption for how fruit is stored.

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u/Desperate-Natural110 8h ago

I worked a theatre production of the Berenstein Bears on Stage. I remember the Director asking Stan and Jan if it was pronounced Berensteen or Berenstine. I did not work on the Berenstain Bears on Stage. My theory is the Berenstein Bears were used for racist internet memes to great effect, somebody changed the timeline, boom we have the Berenstain Bears and Pepe the Frog instead.

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u/rivertpostie 9h ago

AI is going to ruin us

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u/Laetitian 4h ago

Tuns out the friends we made along the way are just a vulnerability the AI can use to inject false memories.

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u/Oioifrollix 8h ago

I’m still convinced my mom got knock off fruit of the loom underwear from swap meets in Cali that had the damn cornucopia. Mid 90s

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u/Cassie0peia 5h ago

Years ago people on Reddit shared pictures of their old tshirts that showed the logo had a cornucopia.

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u/Chapstickie 5h ago

Untrue. The mandela effect subreddit talks about this endlessly. If there were photos of proof or even evidence they would get posted instead of the known fakes.

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u/ILiveMyBrokenDreams 9h ago

I mean, there are tons of other articles that explain it in detail. It's basically a misconnection the brain is making because you're presented with familiar things that are easy to associate. The cornucopia is something most of us are familiar with being depicted with fruit in it, so if someone brings up Fruit of the Loom and asks if it had a cornucopia, it's a very easy path for your mind to reinforce because it makes sense to you. And since our brains all work basically the same way, they also commonly malfunction the same way.

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u/PogintheMachine 8h ago

And that’s pretty interesting. But instead of being somewhat impressed that our brains tend to malfunction in similar patterns, and our memories get contaminated so easily- people want to die on hills rather than admit they could be wrong about a small pop culture detail from their childhood.

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u/rookhelm 7h ago

To me, the psychological explanations are far more fascinating than any "multiverse" nonsense. The why do people remember it this way.

Everyone knows it's a pile of fruit. Most, if not all of us in America, at least, were surrounded by cornucopia iconography during thanksgiving at school. Cornicopias were always depicted with fruit and shit inside of them.

All it takes is one person to say "fruit of the loom cornicopia" and boom, our brains make the image.

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u/ILiveMyBrokenDreams 8h ago

Some people will go to extreme lengths and support insane ideas just to not admit they could be wrong about something. This is where the true dangers come in. While the so-called "Mandela effect" is generally more annoying than harmful, this kind of stuff has been and is currently being used to rewrite history.

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u/ThinReach 8h ago

It doesn’t have to be a hill, I’ll die anywhere over this.

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u/Rapper_Laugh 7h ago

This whole thread is insane to me. I bet a lot of these people have taken intro psych and know how flawed our memories are, but they still INSIST this is real. I couldn’t tell if there was some kind of joke I was missing as I scrolled through this thread.

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u/WheresTheSauce 4h ago

I agree. To me, it's similar to an illusion. When you see a visual illusion (and KNOW it's an illusion), you're in this interesting mental place where you recognize that what you're seeing isn't quite reality, yet you see it that way all the same. And to your point, our brains work very similarly so we generally see illusions the same "incorrect" way.

I think most Mandela Effects are essentially an elevated version of this. Not literally an illusion, but another situation where our brains comprehend and remember things the same wrong way.

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u/ClarkWayne98 9h ago

My theory is that there was some knock-off brand that was more common years ago that made a "legally distinct" logo

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u/Chapstickie 9h ago

FOTL is crazy litigious. I don’t think they would have allowed that.

Plus people have been claiming the cornucopia disappeared for like 50 years up until claiming it disappeared during Covid. If it were a super common knockoff (to explain why so many people “remember” it) some of the clothing would still exist.

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u/ILiveMyBrokenDreams 9h ago

There is this. I doubt it sold well enough to be the source of any of this misremembering though. I think if anything it supports the idea that people tend to associate fruit collections with cornucopias, the cover artist may have already been misremembering it in 1973, a real trailblazer.
https://en.wikipedia.org/wiki/Flute_of_the_Loom

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u/Chapstickie 9h ago

Yup. People do post that as “proof”. Enough so that someone interviewed the artist’s son about it. Unfortunately they weren’t the first so his memory might have been tainted by the previous interview…

He does say he remembers the cornucopia but that it was definitely gone by 78 which is way before most of the people I’ve seen claim they remember it say it was gone. People claim all sorts of time lines from the mid 70s until during Covid. Obviously it can’t be all those years. The one thing they pretty much all have in common is that they think the cornucopia was there when they were kids and now it’s gone… my guess is it’s more an example of the haziness of childhood memories than much else.

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u/The_Tooter_Snooter 7h ago

It has to be something like this because me and tons of other people have the same memory, not just of the logo, but finding out what a cornucopia is because of the logo. I very specifically remember this. I thought it was a turkey in the background until I asked. That’s how I found out what a cornucopia is. We’re all thinking of something so what happened? 

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u/Rapper_Laugh 7h ago

That’s literally just the Mandela effect. Very well documented in psychology.

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u/The_Tooter_Snooter 7h ago

Yeah I mean, obviously, but I have a pretty exceptional memory because I loved my childhood and I can tell you with 100% certainty that this happened, most likely in the 4th grade because I remember it happening when I was at a certain elementary school which I left in the middle of 4th grade. I’m not saying I have an unassailable memory but what I don’t understand is why I have such a specific memory which is also shared by a bunch of other folks (them finding out what a cornucopia is specifically because of this logo we all remember) when this isn’t something that happened, say, in a movie or tv show. I could easily see that happening in an old Nickelodeon show and we all misremember that as our own discovery but that never happened. So why do we all have this highly specific memory of something which supposedly never existed? I don’t mean the logo itself but the experience of asking what a cornucopia is based on the logo. I have that memory and so do several redditors. So why? I think it’s more likely the way myths happen - that we all remember something, it’s just not the official explanation. I think a knockoff or even a similar logo on a tv show or something that was meant to be fruit of the loom but legally distinct would explain it without it being some mass conspiracy. 

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u/Rapper_Laugh 7h ago

“I’m not saying I have an unassailable memory vs. “I can tell you with 100% certainty that this happened”

And

“What I don’t understand is why I have such a specific memory which is also shared a bunch of other folks” vs. Claiming to understand the Mandela effect

Are both absolutely wild contradictions

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u/Kriieod 4h ago

4th grade, early elementary school, where every November 1st after Halloween weekend your teacher could give you one of these monstrosities of busy work requiring every color in the box to color to be festive on the first day back in November, while they nurse a hangover? Where it decorated every November motif your teacher put up next to your turkey hands and paper pilgrim hats? Creating an association of mixed fruits and the conic shaped basket?

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u/Balthxzar 9h ago

https://www.reddit.com/r/pics/s/aGjDAUip6M

It did exist. It was a regional thing.

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u/jleonardbc 9h ago

That image appears to be a photoshop using the fake logo Buzzfeed created.

Compare the two; the appearance, size, and placement of the cornucopia is exactly the same.

The photo with the logo on a wall includes no date or any other marks of authenticity.

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u/Balthxzar 9h ago

It's literally not, we had that logo in the UK

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u/Chapstickie 9h ago

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u/Balthxzar 9h ago

I never said the quiz was using a real image 

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u/ShutYourButt420 8h ago

No, you didn’t

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u/Balthxzar 8h ago

Why is everyone so convinced it never existed? You see proof its "oh that's fake" 

Why does being right matter that much to you 

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u/Rapper_Laugh 7h ago

We’re all wasting time together here buddy, it just so happens that you are wrong and have no evidence to back up your claim.

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u/Balthxzar 7h ago

Another one, since you LOVE claiming the other one is fake.

→ More replies (0)

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u/Hije5 ​ 9h ago

Thank god. And this was before AI could generate images that well. This is all I needed to feel vindicated. Thank you

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u/Chapstickie 9h ago

It wasn’t AI. It’s an old school photoshop from a Buzzfeed quiz in 2017. The fruit is the real FotL logo and the cornucopia is this piece of clip art flipped horizontally.

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u/Hije5 ​ 9h ago

God dammit. I just did an extremely deep dive and it seems there is no official source of a cornucopia.

However, very interestingly, there are officially documented sources from the 70s, 80s, and 90s that directly quote a cornucopia, including Forbes in a September 1988 edition. In 1994 a reporter named Billy Cox described the logo as initially featuring a cornucopia in a newspaper article.

In 1992, there was David Jame Duncan's novel The Brothers K

The novel describes "a little horn of plenty" in the context of a Fruit of the Loom clothing label. MIT Technology Review subsequently interviewed the author. Duncan said the passage was based on Fruit of the Loom underwear he owned at the time and maintained that the label had a cornucopia.

1973 - Frank Wess, Flute of the Loom album. In 2019, a Redditor reported contacting the artist through his son, Reed Chappel. The reported correspondence states that the artist remembered a cornucopia in the Fruit of the Loom logo and used it as inspiration for the album.

There is also a 1973 trademark filling with the description, “Baskets of fruit; Containers of fruit; Cornucopia (horn of plenty)."

Serial: 73006089

Registration: 0993305

So... appearently this has been an ongoing thing from the 70s. Maybe that is why it is so ingrained in culture. But holy hell if my brain doesnt remember it with one. Searching through Ebay, I can see how some variations of the leaves can eventually meld into a cornucopia after years and seeing people also agreeing. Absolutely insane.

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u/Chapstickie 8h ago edited 8h ago

Two corrections, Billy Cox was interviewed and admitted he had no idea why he thought the logo had a cornucopia and certainly didn’t check.

And the trademark application had the cornucopia keyword added in by a clerk. It wasn’t part of the initial application and the logo applied for did not contain one.

Oh, maybe half a third. Yes the son of the album cover artist of that jazz album did say he thought the logo had a cornucopia but he also said it was for sure not there in 1978 when he claims to have checked (the interview itself was fairly recent) which is significantly predating when other people claim it still existed and was so common that they thought it was the standard logo.

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u/Muffalope 9h ago

I learned the word "cornucopia" from the logo of my dad's shirt. I distintly remember asking my mom what that was called while pointing to the logo. Ive never seen this buzzfeed quiz.

Dont believe everything the Internet tells you

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u/chaous2000 8h ago

Your dad's shirt didn't have a conucopia. FOTL has never had one in its logo, even as a joke. You're just wrong

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u/Chapstickie 8h ago

Technically they HAVE had one as a joke. They put one on their website for April Fools 2022. lol. But just for the one day and never on any clothing.

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u/Chapstickie 9h ago

Were you guys folding laundry together?

I swear this exact story just gets more and more common

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u/FrancistheBison 8h ago

as someone who is in the "wow yea I thought it had a cornucopia" group when this originally came up the "trust me I learned the word cornucopia from the logo" is always such a baffling defense. Like what a weird flex? If you live in the US and you dont know what a cornucopia is from their excessive use in Thanksgiving deco like.. Especially in the 80s-00s (prior to Thanksgiving starting to get (rightfully) examined as a holiday), decorating for Thanksgiving was a way bigger thing then it is now. Like pilgrim/turkey/cornucopia imagery was huge. Now we pretty much skip from Halloween season to Christmas but that is a more recent thing

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u/Muffalope 9h ago

My mom was folding laundry on the couch. But im sure you know better

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u/megalodondon 8h ago

According to evidence, YOURE the one who thinks you know better.

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u/Muffalope 8h ago

"evidence" is "trust me bro, i googled it, chatGPT wouldnt lie to me. Everyone is lying about their memories cuz the internet told me they were wrong"

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u/Chapstickie 8h ago

I mean it’s not chat gpt. Pick a clothing reseller of your choice. Choose the decade you think the cornucopia was still there. People have been insisting it disappeared in every decade from the 70s until just a couple years ago (and therefore insisting it existed before that in defiance of lots of other people who pick earlier change dates) so I can’t pick for you.

Search FOTL with that decade. Look for literally any evidence of cornucopias.

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u/givemethebat1 9h ago

A cornucopia doesn’t have to literally have a horn. People can say it in reference to a bunch of stuff together. Your dad could easily have been “oh, that’s a cornucopia” because it looks like common pictures of cornucopias, i.e., a bunch of fruit together in one place. But it’s missing the horn.

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u/Muffalope 9h ago

You are just wrong. It used to have it. My brother and wife remember it too. That exact picture sparks memories. This is a psy-op to convince people to trust the internet instead of peoples actual memory. You guys believe anything the internet tells you, despite a ton of people telling you we remember otherwise, you refuse to believe that its even possible for the internet to be wrong.

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u/bafana_banana999 8h ago

Your memory is faulty, and so are lots of people's.

You shouldn't trust your memory alone for anything more than a couple years in the past.

If what you say is true, there would be mountains of evidence to prove your claim.

But there is none.

It's also very funny to blame this on a "psyop to make you trust the internet" when the whole Mandela effect around FotL was an internet created thing.

Literally no one was acting like there used to be a cornucopia around that logo until the Internet told them to.

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u/Muffalope 7h ago

Timelines merged or the simulation migrated some of us from a different reality where that was the logo. This shitty timeline has no proof and has always been the weird new logo. Ill trust my memory and my family's and my wifes over some internet bot trying to convince me my memory is faulty and its some great big group hallucination

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u/theronin7 5h ago

why would the entities running the multiverse sims have otherwise identical universes save minor poorly remembered logos?

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u/theronin7 5h ago

But these claims come from 'the internet'...

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u/winkman 8h ago

And we just all collectively recognize is as the real one?

Really? 🤨

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u/Chapstickie 8h ago

I mean the whole fruit part IS the real logo it’s not weird that it’s familiar. They photoshopped a cornucopia behind it to have a fake logo for the quiz. They made a bunch of wrong answers for that and other similar quizzes. The only two I still see regularly are this one and the Froot Loops one.

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u/Walkin_mn 8h ago

I mean, yeah sure, I can believe that, but why does my brain see that logo and thinks "Yes! This is what I remember!"

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u/Rapper_Laugh 7h ago

Because human memory is very, very flawed

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u/Chapstickie 8h ago

It’s gone viral a few times. It’s possible you saw it then? Every once in a while someone will post “proof” and pretty much every time it’s just some item with this specific fake logo photoshopped on it. It’s also mostly the real logo (the fruit part) so that might prime you to find it extra familiar?

Or it’s probably just how human brains work. You think FOTL cornucopia and the image you imagine is pretty hazy but you see this and your mental image snaps to fit it and now it’s just “right” in your brain. Everyone’s minds work that way, it’s not just you.

I know for sure that the logo didn’t have a cornucopia due to overwhelming evidence that it didn’t but I can still imagine it with one 50% of the time. And the one I imagine is this one or something similar.

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u/Walkin_mn 8h ago

I know it's not just me, that's what the Mandela effect is, I was just going with the flow with my reply. The thing is at least for me this didn't happen because of a Photoshopped image on the internet, sadly I'm old enough that I remember getting in the internet around the time when the Mandela effect was coined (2009) and the mention of this example and I was so confused because yes, I was sure there was a Cornucopia on the fruit of the loom logo, but turns out there wasn't. So to this day is very crazy that this phenomenon has happened to a lot of us and there's still not a great explanation, similar thing with the dash of the KitKat and things like that. It's a very interesting phenomenon.

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u/viotix90 9h ago

Are you slow or something? We all lived through the 90s with underwear from Fruit of the Loom. WITH A CORNUCOPIA!

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u/bafana_banana999 8h ago

It's so funny to call someone else "slow" while completely making up a memory so you can feel like you're in on something that not everyone knows.

No, you're just not very bright and aren't all that aware of that fact.

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u/Chapstickie 8h ago

Except the logo never had a cornucopia on it. The full trademark history is available and there are thousands of pieces of FOTL clothing on eBay right now many many of which are from the 90s. And there isn’t a corncucopia on ANY of them

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u/schweininade 8h ago

In my head the cornucopia is mirrored to the left. Anyone else have that?

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u/Chapstickie 7h ago

It used to be pretty half and half how people described it and with various angles. Now it’s almost everyone saying the Buzzfeed one is right.

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u/FernandoMM1220 6h ago

thats the bootleg version