The energizer bunny was originally created to parody the Duracell rabbit, but it became so popular in America that nobody even remembers what it was parodying and Duracell dropped the bunny mascot.
Duracell never attempted to trademark the bunnies until after energizer parodied it and made the pink bunny popular. The pink bunnies just represented any toy the way Duracell used them. It was Energizer's parody that made it an icon and Duracell tried to take advantage of Energizer's popular ad campaign. They settled with Energizer keeping rights in North America and Duracell getting pink bunny rights everywhere else.
Interesting that the Duracell commercial says they last longer than "regular carbon batteries".
By the time the Energizer Bunny was created, alkaline batteries (including Duracell and Energizer) had completely replaced "regular carbon batteries".
Edit to add: I have no recollection of ever using anything other than alkaline batteries, going back to around when that Energizer commercial came out, but Wikipedia claims 20% of all portable batteries used in the UK were zinc-carbon in 2011 (and says nothing about US battery usage).
If you buy something that comes with pre-installed AAs or AAAS there's a good chance it'll be zinc-carbon even now. Especially in remote controls. That's about the only place you're likely to find them without going out of your way, though.
So hard to choose who was the best on that show IMO… it really was like lightning in a bottle. The best people came together at the best time to make one of the best TV shows ever
But that doesn't mean Energizer lasts longer than Duracell. They are (were) basically the same. So you won't be able to disprove the null hypothesis of 'all other batteries have a less than or equal lifespan'.
And Energizer has a cooler rabbit, so buy Energizer.
So far as I heard, the entire stereotype about rabbits being especially fond of carrots came about because Bugs Bunny ate a carrot for a bit, which I think was actually imitating a famous TV personality at the time who has since faded into relative obscurity.
For enterprise work I've seen Procell mainly, which is part of Duracell.
I will say with confidence that Duracell is now near the bottom tier for quality. I've had numerous brand new Duracell batteries fail in low draw devices within weeks of installing them, and I've never had a single Energizer battery fail me.
Browse the battery related subreddits and you'll find a common dislike of Duracell.
Yes I should have mentioned that it was Procell specifically in enterprise. Seems like the Duracell took their market position as an indicator they could cut costs for more money and they will keep it up until it costs them any market share.
They’re not bottom tier, there’s some real shit batteries out there. They’ve just been coasting on name recognition for too long and don’t care about QC anymore, and they’re overpriced for the hit-and-miss when you can get a pack of energizers for 2/3rds the cost and they’ll be extremely consistent.
Unless you need coin cell batteries, then you avoid Duracell like the plague because the bitter coating applied causes the batteries to severely underperform in devices. In IoT devices especially, you have to attempt to remove the coating just for devices to get enough voltage consistently.
In North America, Duracell let the bunny mascot patent lapse, so Energizer jumped on it and now they use it. I was surprised when I saw the bunny on Duracell elsewhere.
Life pro tip: If it is not and you know that to be the case, reply to the first comment with that information, not some annoying passive aggressive correction made to look like a question.
To be fair Energizer just aren't the 'everywhere' brand they seem to be in the states, here in the UK that's Duracell are the 'can get them in any corner shop or petrol station'.
The Energizer Bunny was a response to the Duracell Bunny. Duracell let their US trademark lapse, so Energizer trademarked their own parody bunny. I don't think Energizer can use the bunny anywhere but the US and Canada because of Duracell trademarks.
I actually worked for Duracell the pink bunny is originally Duracells mascot. It pre dates energizers use. There was something about a trademark issue and Energizer got to keep the logo in the US but every where else except Turkey; it is a pink bunny. The common rumor was in Turkey they view bunnies as bad omens. So it is a bear with the same face as the bunny. They were all over the office where I worked.
I bought these several weeks ago and planned to post it here because I thought it was odd that the pink rabbit didn't have it's normal sunglasses I see in the US. The package has been floating around the house since then, but it wasn't until I was making this post 5 minutes ago that I realized that the pink-rabbit-with-sunglasses mascot in the US belongs to Duracell's main competitor, Energizer.
Duracell in the U.S. debuted their pink bunny in 1973. They forgot to renew the trademark in 1988 and Energizer created their parody bunny the same year.
Yeah, I just Googled and apparently, Energizer owns the rights to the bunny in the United States and Canada, while Duracell uses its bunny in the rest of the world.
To make it slightly more interesting, the mascot in Türkiye is a bear. As far as I know and a quick google search says, "Duramaz" is the local version of the bunny and exists only in Türkiye.
They tried to make a movie like this called Food Fight. It was the worst movie ever made and the only mascots they got the rights to use were Mr. Clean, Charlie Tuna, and I think the Brawny guy
There is a film called logorama that features 2500 corporate logos and mascots. Ronald mcdonald, mr clean, pringles guy were just a few to mention. Can't remember if it was good or not. I feel like it was.
All super comments. I'd also feel better if Snoopy and the Pink Panther had major parts. And the consideration for Walt Disney, DreamWorks, and Illumination for production.
Curious how the younger users here think of the Energizer Bunny. The original gimmick was that a completely real-looking ad for a fictional product would start, and halfway through the bunny would come in and the announcer would say “Still going!”, revealing it was actually another Energizer ad.
Before anywhere online to repost or discuss the ads, this came as a total surprise unless you’d seen that particular fake ad before. It was a great campaign.
Duracell bunny was first, appeared in the 70s. When the trademark ran out in 88 energizer invented their bunny to troll them. The first ad energizer released was the duracell bunnies playing the drums nad, but with the energizer bunny storming on at the end still "full of energy" beating a huge drum.
Not sure where that is coming from. Its actually quite the opposite, they used to train bunnies to be "fortune tellers" where they would pick a fortune for you.
This caught me off guard the first time I traveled to Peru and saw these in a convenience store. Apparently he is able to be used everywhere except for the US and Canada.
This became mildly interesting for a different reason than the title. Energizer parodied the Duracell Bunny and then trademarked their own pink bunny with sunglasses in USA and Canada
Duracell bunny came first, but at one point they forgot to renew the expiring trademark, so Energizer basically played a prank, as they snuck in and filed the trademark for another pink bunny mascot, right before Duracell can renew the existing trademark. So now Energizer got the right to use pink bunny in the US/Canada instead, while the original Duracell bunny is basically everywhere else.
I clicked into this because I was like what’s the revelation. I’m from the uk. Why does yours not.. where’s the fun in that? (Also he’s voiced by an American from Rooster Teeth.
This is essentially the same rabbit Energizer made fun of in the earliest Energizer Bunny commercials in the U.S. The Energizer Bunny in the U.S. has sunglasses.
Duracell commercials had always compared their alkaline batteries to carbon batteries. Energizer ridiculed how that was an apples to oranges comparison, and dared them to compare their product to other alkaline batteries. It was a successful campaign.
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u/wizpip 8h ago
I, in the UK, spent far too long looking at this picture wondering what the problem was.