r/mildlyinfuriating • u/Remote_Bookkeeper_46 • 23d ago

Unskippable ad The most blatantly obvious Amazon Prime ad I’ve ever seen right in the middle of my show

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u/mantismary 23d ago

I actually thought the nissan versa in Heroes was kinda cute and worked with the plot. Now the next season when they kept mentioning the nissan rogue- not so much.

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u/Vladishun 23d ago

Definitely a cautionary tale. That first season was phenomenal and then the whole thing just falls off a cliff. Fucking suits forced the show to keep the major characters for season two when series creator Tim Kring envisioned each season being its own story revolving around different characters. Then of course the hero and villain got way too powerful and had to be nerfed into the ground because they couldn't figure out a decent way to write them anymore. And then the writer's strike happened during season 2 and FUBAR'd any hope of getting the show back on track.

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u/noghri2112 23d ago

yeah, I remember the 'advertising'. I think Hayden's character was like "You got me a Rogue?!?" when she got one as present or something.

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u/mantismary 23d ago

To quote Nexttv, "You couldn’t watch the season premiere or access the Heroes NBC webpage without being run-down by this vehicle. The car appears in the show, on the website, in the Heroes’ graphic novels, on an especially created Rogue forum, a Rogue Heroes wiki and on and on…

During the highly touted launch of Heroes, Nissan was, once again, the exclusive sponsor with “limited commercial interruption.” At one point, the Rogue ad aired three times back-to-back.

“Daddy. You’re giving me the Rogue!?” squeals the self-healing teen Claire in the parking lot outside her new school.

Viewers complained about the campaign here on gizmodo.

By the second episode, the Rogue had vanished, stolen when Claire left it unlocked. The Rogue turned up in Mexico, a supporting role in the Heroes twin brother/sister story line.

Joked an NBC rival on James Hibberd’s blog: “Maybe Nissan stole it back considering the clunky way it was introduced.”

NBC “assures” us the Rogue will return. I can’t wait. Really"

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u/Open__Face 23d ago

"the Rogue" like it was something we all knew about

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u/HomerJunior 23d ago

Most of the way it worked was Masi Oka's ecstatic delivery tbf - I don't remember much about heroes but I remember NISSAN VERSAAA