r/logodesign • u/Even_Distribution778 • 2h ago
Question How to find out what the client really wants?
Hey guys, recently I encountered an issue which I don't know how to work on it. I've got a logo design task with very little direction and everything depends on the boss preference which is very hard to grasp. I'm confused why my lead don't even want to ask questions or show moodboard to at least get a clear direction before designing. What he wants me to do is basically keep designing until the boss approve, that's it, it doesn't make sense at all. When I was working in previous company they will have someone to get a list of questions and we provide moodboard to at least get a direction before designing.
What can I suggest or ask my lead to make this process better?

