r/graphic_design • u/No-Veterinarian7542 • 1d ago

Vent [Rant] clean work getting called AI looking

A client posted the identity work I finished last week and someone in the comments called it AI looking because it was too clean. That lockup was hand set over two days in the same Figma file with my naming sheet sitting there like a museum label nobody wil ever read.

If your read on finished brand work is just "AI" because the spacing is quiet and nothing is crooked, you are flattening a lot of actual labor into a cheap comment.

20 Upvotes

96% Upvoted

8 comments sorted by

37

u/EdgarAllanOhNo 1d ago

Ai is anything but clean. That person is an idiot.

21

u/grdstudio 1d ago

Clean is the last word I would ever use to describe an ai design

6

u/FdINI 1d ago

Comments ares 57% LLM generated. The Internet is currently a xerox machine

2

u/Maleficent-Work-3889 1d ago

That would make me so cranky. Quiet spacing is often the whole point of a good identity system, not a shortcut.

1

u/Ill_Director2734 1d ago

Called ai looking and then what?

1

u/victoria_and_albert Educator 1d ago

Calling something AI is just a common swipe these days. Don’t take it seriously.

1

u/lanebrainn 1d ago

There needs to be a genuine limit on how many times the topic of AI is posted in this sub. I have barely scrolled down after opening the app and this is the 15th post I’ve seen discussing AI.

We are literally just talking in circles.

1

u/finaempire Designer 1d ago

A large part of being a graphic designer is defending your decisions. We can’t expect the world to jump on board with where we land, but as long as your client likes where your decisions landed and you do, that’s all that matters.

The real issue with designs that look like Ai isn’t that it is or isn’t Ai, it’s that Ai looking designs could have an impact on engagement. We’re likely going to see designers go from “people are complaining about my work looking like Ai” to actually making work that looks unique and human.