Megan from the GoFundMe team again 👋 Last week I shared 5 parts of your GoFundMe to review to make your sharing more impactful. This week I want to focus on tips for how to write a GoFundMe story that draws in supporters and potentially encourages more donations.
Just a reminder, these tips apply to your GoFundMe fundraiser and account and don’t apply to the rules for sharing your fundraiser on this subreddit. If you have questions about that, the mods are available to help!
Questions to answer in your story
When writing your GoFundMe story you want to answer three basic questions - who, what, and how.
Who. This covers who you are, who the fundraiser is for (if you aren’t fundraising for yourself), and your relationship to them. The goal is to let donors connect to the people behind the fundraiser.
What. What is the fundraiser for? What happened? Was it one event or a longer string of events that led to hardship. Let supporters know what led you to starting a fundraiser.
How. How will the money be used? Rough numbers are fine, but try to include a breakdown with three or four line items letting donors know exactly how funds will be used.
The four paragraph structure
Once you’ve gathered your thoughts to answer the three important fundraiser questions, you can start drafting your story using this four paragraph format:
- Intro
- Who
- What
- How
Your intro should be 2-3 quick sentences letting supporters know what the fundraiser is for. It’s a summary of the three questions so even supporters who only take a quick look will know exactly what they’ll be donating to. People are used to scrolling quickly through content, so you want to make sure they can get an idea of what’s happening as quickly as possible.
The following three paragraphs are where you can expand on what’s happening and offer more details for those who want to continue reading. With this structure in mind, let’s take a look at an example.
Fundraiser story example (fictional)
Before
In March of 2023 my father began experiencing symptoms which led to numerous doctor visits and tests over the course of several months. After extensive evaluation he was eventually diagnosed with a serious condition and referred to a specialist, who recommended additional imaging and a biopsy to confirm the staging. The biopsy was performed in June and the results came back in July, at which point we were told that treatment would need to begin as soon as possible.
My father has always been a hard worker and has never asked anyone for anything. He worked for over 30 years before retiring and has continued to work part time to make ends meet. He is the kind of person who would give you the shirt off his back and has helped countless friends, neighbors and family members over the years without ever expecting anything in return.
Unfortunately the medical bills have started piling up and insurance does not cover everything. There are also travel costs, copays, prescriptions and other expenses that are adding up quickly. He will also be unable to work during treatment, which will put additional strain on his finances.
We are asking for any help you can give during this difficult time. No amount is too small. Please share this with anyone who may be able to help. Thank you and God bless.
We can see a couple of different issues with this story - we don’t have any names, the first paragraph reads as a medical timeline instead of a quick summary of what the fundraiser is for, and details about what they’re asking for help with aren’t provided until the third paragraph. Even though the need for help is real and pressing, many supporters likely won’t make it past the first paragraph. So let’s see how we could improve this.
After
I'm Jess, and I started this fundraiser to help pay medical expenses for my father, Tom, after his stage 3 colon cancer diagnosis. The bills have started to pile up - travel costs, copays, prescriptions - and unfortunately, insurance doesn’t cover everything. So we started this fundraiser to help make ends meet while my father focuses on recovery.
My dad is 61, a retired mail carrier, and the guy who still shows up to fix everyone's fence. He’s one of my favorite people, and I know many others feel similarly. He’s done so much for me, our family, and our community, and I started this fundraiser to do my best to support him this time around.
He got his diagnosis this past August, and treatment starts in two weeks. We were doing our best to handle these mounting bills as a family, but with my dad’s treatments starting, my mom has had to step back from work to get him to and from his appointments, and since we live a ways away from the cancer center, paying for gas and overnight stays will add up as well. So that’s what led us to deciding to start a fundraiser. We know many people love Tom, and we wanted to extend the ask for help to everyone in our community.
Any funds donated will be used to cover the following:
- The deductible (not covered by insurance)
- Prescription costs
- Gas for the 90-mile round trips to the cancer center
- Income help to cover both my mom and dad’s lost wages due to appointments
Any donations will be so appreciated by my family and by dad. Each donation means dad gets to focus a little more on getting better and a little less about paying the bills. Thank you so much for taking the time to read our story and for your contributions! If you aren’t able to donate right now, please consider just sharing our fundraiser and story with those you know.
The stories are a similar length, but the After version gets right to the point of the fundraiser in the first two sentences. Then, for the supporters who want more details, it gives some insight into who the organizer and beneficiary are, what led to them starting a fundraiser, and how funds will be used.
Hopefully you find this structure helpful, and I encourage you to take a look at your GoFundMe story to see if you can incorporate any of these ideas into your own request.
Please drop any story questions you have in the comments below, and if you have specific fundraising or GoFundMe questions, please drop those as well!
— Megan from GoFundMe