Just to be clear, I am a “nevermo” who knew very little about the LDS church prior to meeting my “exmo” wife and decided to learn more about the theology as a way to connect with my wife. From my perspective, the impression that I get regarding church leadership is that they are very preoccupied with maintaining a “perfect” image in the public eye.
My question to them would be: Don’t you know that you have already lost the public perception war? As someone who never even met an LDS person prior to my wife, I had no idea what the church believed and my only conception of the religion was that they were polygamists historically. Most people don’t even think about the LDS church at all, and if they do, quite often confuse them with other groups like the Amish or Jehovah’s Witnesses.
It seems that the LDS church leadership has a very self centered view—they believe themselves to be more important than they are in reality. At the same time, they refuse to accept any historical critique of the church and label it as “anti-Mormon propaganda”. Who would be sufficiently motivated to generate anti-propaganda for a quirky offshoot of Christianity that appears mostly harmless?
The church is obsessed with winning a PR battle they have already lost (the world mostly thinks Mormons are odd or irrelevant) while also maintaining such rigid control of information that goes to members and calling anything contrary as evil works designed to undermine their perfect theology. What benefit is it to them to try and control the narrative through ridiculous SLAP suits against “Mormon Stories” and information control over its membership. If anything, that makes the whole operation look way more sketchy and unappealing to the masses.
Also, on the “Mormon Stories” topic, why exactly did the church decide to stop calling themselves Mormons? Whether they like it or not, the word Mormon is part of the cultural memory now and basically nothing they do is going to change the fact that the vast majority of the world will refer to church members as “Mormons”. It’s essentially their brand name, and it’s honestly not a bad one considering it’s worth billions of dollars. I think this once again speaks to their self-centered world view to assume that they could do such a radical name change and everyone would go along because of course people care about these name semantics when in fact literally no one outside the church’s influence knows that the word “Mormon” is now supposedly a slur. Now LDS leadership is realizing that the only ones still using the word Mormon are critical of the church and are upset about this like this wasn’t the clear and only conclusion to this rebrand? I know that this was apparently one of the Prophet’s pet projects or whatever, but surely they could have run it by some PR agency first who would have told them abandoning such a recognizable brand is a bad call. Hell, I’m not even a marketing guy and I could see how this was such an obviously bad idea.
Also, the church is worth billions of dollars but no one even seems to benefit. As far as I can tell, everyone within the church lives pretty modestly, so what exactly are the billions for? Who does this money even benefit? Why wouldn’t they just solve world hunger in the name of Jesus Christ of Latter Day Saints? They could literally do it three times over with their value, and they don’t. That doesn’t make sense to me. As far as I can tell, the best way to actually convince people to join the “one true church” is to actually just fix problems. If they’re not willing to do that, at least buy a yacht. What’s even the point otherwise? I suppose this is could be a broader criticism of churches in general, but LDS is in a unique position where it’s a relatively small community with a very concentrated power structure that can apparently make decisions unilaterally (see dumb name change above). Why not actually just make people’s lives better like solving the homeless problem in salt lake? I cannot think of a way that could make better PR and it doesn’t even involve any lawsuits.
Ok sorry, now that I’m on a roll (I have a lot of thoughts given I read a lot of LDS literature and watch a lot of LDS content for my wife’s sake but have no one to talk about this with), I absolutely love that the depiction of Lehigh’s [Lehi’s] dream of delicious fruit [tree of life] is represented as bright orbs on a tree in basically all adaptations. I don’t know why but it is absolutely hilarious to me, and basically any time my wife wants to show me an adaptation to the Book of Mormon, I ask if there will be orbs involved. It really tickles me and has become part of our inside jokes.