r/decadeology • • 3d ago

Prediction 🔮 classic colors on modern Mcdonald's

Post image

i'm lovin it

1.5k Upvotes

134 comments sorted by

278

u/Meta_human3010 3d ago

Where I live in Australia, they still kept the colourful designs though

77

u/NaiveMelody__ 3d ago

I dunno where you're from, but lots of them are grey boxes near my place these days.

32

u/PeskyAntagonist 3d ago

Easy to sell and convert into any other business if it doesn’t perform

9

u/JennaRedditing 3d ago

This is exactly it. The same reason cars don't come in fun colors anymore- resale value.

Edit: typo

18

u/KingCuda93 3d ago

I get tired of this “resale value” bullcrap.

6

u/thorpie88 3d ago

Us Aussies are the ones that shifted to this look after we went after working professionals with the invention of McCafe

1

u/oldmanout 3d ago

Here they still have sonetimes the huge slides

252

u/kingofqueefs1 3d ago

We’re over millennial fucking grey now and need colours back

29

u/KingCuda93 3d ago

As a millennial, I agree.

•

u/NichtFBI 2h ago

Millennials didn't do that. It was Gen X and Boomers so that they could get the maximum resale value

84

u/NiceUD 3d ago

The classic colors are MUCH more welcoming and attractive. I know the new insides are still very sterile, but I never go inside.

44

u/Chemical-Drawer852 Early 90s were the best 3d ago

What's hilarious is that here in France McDo is green since 2009. The red color scheme got completely replaced by the "eco-friendly" marketing stunt

23

u/olivegardengambler 3d ago

They also kept the og McDonald's shape at the standalone locations

21

u/ToneZealousideal309 2d ago

What the hell. That looks like a Starbucks in disguise

1

u/olivegardengambler 1d ago

Tbf McDonald's uses green in France

4

u/dutch_mapping_empire 3d ago

yeah same in the netherlands, why are they green lol

5

u/UC_Scuti96 3d ago

I don’t remember where I got this information, but the MacDonalds is green here in europe to cater to their europeans clients as it’s associate with environment, nature, quality and “health”

39

u/NS_8099 3d ago

Is McDonald’s actually moving toward the more colorful look on the right? I’m in the US.

50

u/HeavenandHello 3d ago

I don’t think so. And they announced that they’re bringing back playplaces, but I’m still not holding my breath about them looking as exciting as they were in the 90s and early 2000s.

19

u/lateformyfuneral 3d ago

I think they’ll still be exciting for those who are children right now

7

u/HeavenandHello 3d ago

What I meant was the new ones potentially not looking as multi-colored and massive as the past ones, which I really do believe isn’t just nostalgia and did actually look so much better.

8

u/lateformyfuneral 3d ago

Fair enough, but I saw a few old ones still around a few years ago in Europe, and I do think they could do better. Personally, for me it is nostalgia, this seemed like a whole other planet when I was a kid but in the cold light of day, it’s not that impressive

10

u/bluespringsbeer 3d ago

This looks extremely impressive for a random restaurant 😂

6

u/CrumblinEmpire 3d ago

Imagine a kid playing in that structure and eating a burger without washing their hands.

3

u/hastygrams 3d ago

It was beautiful

35

u/JOBdOut 3d ago

Prob is it eats into the whole "interchangeable real estate" model the industry relies on now. If that mcdonalds becomes any other business theyll have to repaint.

28

u/AnotherDamnTransAlt 3d ago

We discussed this in another thread recently.

Anecdotal evidence, but almost everyone reported that they’d never seen a McDs close to become something else. Have you? This is a broader issue, sure, but for McDonalds specifically, once they get their claws in a neighbourhood, they do not let go.

25

u/RoabeArt 3d ago edited 3d ago

The McDonald's I grew up with closed around ten years ago and moved to another location nearby. The building was bought by a charity organization that helps people with disabilities find housing and job training.

16

u/RoabeArt 3d ago

As a bonus, here is the new McDonald's.

22

u/dlhoff432 3d ago

It looks like it used to be a CVS

4

u/RoabeArt 3d ago

It really does. I wonder if the architect for it also designed drug stores. But believe it or not it was an entirely new building. It replaced a movie theater and deli, which caused protests when plans to demolish them were announced.

2009 view...

3

u/btmg1428 3d ago

That's one of the classiest McDonald's I've ever seen.

2

u/Mosh_115 2d ago

Reminds me of the McDonald's that's in bray

1

u/JourneyThiefer 3d ago

Nice they kept the original building

3

u/_OhMyPlatypi_ 3d ago

Be thankful, I've seen a few, but it tends to be confined to decaying small towns. I see it in rural Louisiana, & I can see similar happening to rural rust belt areas as well.

2

u/VPackardPersuadedMe 3d ago

Valuation is based upon its likely resale or reuse, anything that makes it more has a great multiple for them.

Cross that around the plethora of stores and boom. Paper profit.

1

u/TheSleep-Committee 3d ago

McDonald’s tried their new ice cream/coffee place in my city and it closed after not even a year. The building (drive thru/walkup only has still not been bought up. I’ve seen McDonald’s close to relocate into a newer building. 

1

u/JOBdOut 3d ago

A mcdonalds near my old apartment became a halal burger place. Funnily enough a couple years ago a brand new mcdonalds was built from the ground up so the places look almost identical

1

u/Mr-MuffinMan 3d ago

a mcdonalds by me became a checkers, now a mexican place

1

u/Roccondil 3d ago

There is one near me that closed an turned into a Chinese restaurant for a while. It has been vacant for years now. I am not sure the fact that it still looks very much like a McDonald's helps.

And there was one in the inner city that is a cafe now, but that was in a neutral building.

1

u/dockamorpher 3d ago

A McDonald’s near me became a Starbucks, not common but it happens.

1

u/Embarrassed-Key5916 3d ago

A McDonalds in my neighborhood (NYC) went out of business many years ago. 

1

u/realMr_Sean2001 3d ago

Also an anecdote, but where I live, a former McDonald’s was at times a Peruvian chicken joint and has been a liquor store for a while now. A different McDonald’s closed shortly after I moved to the area but it didn’t get knocked down for about seven years. It took another five years for someone to build a sports bar steakhouse in the parcel of land as the former McDonald’s.

6

u/Prudent-Violinist-69 3d ago

? Painting is the easiest part. There’s a whole interior that would get redesigned for more

1

u/JOBdOut 3d ago

The interior is as generic and interchangable as it can be. It could become a wendys, a kfc, a burger king or any ghostkitchen tomorrow with a reprogrammed menu for the kiosks and some new wall posters.

4

u/press_F13 3d ago

plus "dont cater to kids psyche" laws passed in 2010s

2

u/olivegardengambler 3d ago

I mean, they already repaint it most of the time anyways.

2

u/das_war_ein_Befehl 3d ago

It’s just paint, it’s not like the building is shaped like a hamburger

3

u/Zestyclose-Tough7451 3d ago

McDonald’s doesn’t own the buildings, they couldn’t care less about resaleability. 

6

u/fenianthrowaway1 3d ago

In the majority of cases, they do. Given how goddamned huge the chain is internationally and that they own most of their restaurants, McDonalds is almost a kind of real estate company when you look under the hood.

2

u/Every1isSome1inLA 3d ago

I think theyre one of the biggest real estate companies out there

2

u/Low-Car-6331 3d ago

I doubt it. They might have the most locations, but not the most acres or the most value. The logging industry holds the most acres hands down (assuming we exclude governments), If we go by value of the land, I think Blackstone is still the juggernaut by a mile with like $250billion to $400 billion worth of real estate under its control (I mean its the biggest REIT out there by a mile).

2

u/MetroBS 3d ago

McDonald’s actually almost always does own the building and the land it’s on

1

u/LuciferBowels 3d ago

Who do you think owns the buildings?

1

u/FrostyBlueberryFox 3d ago

they will likely repaint anyway, to give their place a fresh new look

9

u/keanuchungus02 3d ago

Like polishing a turd

2

u/Disastrous-Cat-1 3d ago

Like putting lipstick on a pig.

8

u/BabyBandit616 3d ago

There’s a McDonalds in my town and the seats are becoming red again.

24

u/DumbWhore4 3d ago

Looks much better.

10

u/black-toe-nails 3d ago

I’m so sick of these posts nostalgic about old McDonald’s. WE made them change! Everyone was so mad at them from late 90s to early 2000s they switched. They were literally the blame, or at least a major part, of the obesity epidemic. Plus everyone was mad at them for targeting kids!

9

u/MEM756 3d ago

Please McDonalds! We need this!!!
[Says someone who almost never, without going to McDonalds; it's been several years, many many years since I have been there. But ... we need the colors AAAHHH!!!!]

5

u/L1QU1D_ThUND3R 3d ago

Even something as minimal as that would be an improvement

3

u/KingCuda93 3d ago

It’s a massive improvement, indeed.

18

u/Charles520 3d ago

The one thing millennials actually did ruin tbh.

33

u/RoabeArt 3d ago

McDonald's started coming out with the boxy look in 2006.

The oldest millennial was 25 at the time, hardly old enough to make such sweeping marketing decisions to the whole company.

-6

u/KokoTheeFabulous 3d ago

They didn't, the difference is everyone in business realised millenials had no soul and liked trash hence all the 2000s trends that were ugly and popular.

Sane goes for zoomers, we're just lucky some zoomers actually like color, moat are still stupid or have shit taste though.

4

u/Ultravod Early 90s were the best 3d ago

Blaming any generation for late stage capitalism is a wild take.

-3

u/KokoTheeFabulous 3d ago

late stage capitalism

Boohoo ass argument when it's been said for decades. The real problem is we have incompetent presidents and world leaders with totally irrelevant agendas to a healthy country. We've never had so many joke politicians than we do nowadays, the fact Kamala was even an option tells you all you need to know.

My point doesn't directly tie in with that, enjoying slop is a milenial problem not a capitalist problem.

2

u/bartzman 3d ago

Are you Koko as in Koko the talking ape?

-2

u/KokoTheeFabulous 3d ago

No but Kamala is, if you want the spiteful and mean spirited humour make it pack a punch.

2

u/bartzman 3d ago

By “packing a punch”, I guess you just mean “be racist”

-1

u/KokoTheeFabulous 3d ago

Says more about you than myself, careful there buddy!

16

u/bartzman 3d ago

When this sterile box design for restaurants started popping up in the late 00s, I doubt any of the influential architects behind it were millennials …. Boomers (and possibly Gen Xers) did this

8

u/GarysCrispLettuce 3d ago

I'm guessing they reached the point at which Millennials attained positions high enough in the company to make decisions about aesthetics, and the Millennial grey bullshit seeped through. Then after a few years they realized that greys and browns and beiges do not stimulate appetites like reds and yellows and so they changed it back.

10

u/Cheeseboarder 3d ago

When was “grey bullshit” a Millennial color?

3

u/photofoxer 2d ago

It should be private equity depression grey

5

u/Wunjo26 3d ago

Yeah I don’t know why it’s called millennial gray as if we had some kind of influence over that corporate aesthetic especially when we grew up during the 90s which was probably the most colorful generation to date

10

u/FrosttheVII 3d ago

Don't blame this on millenials. Blame it on soul-sucking corporations/corporatocracies.

5

u/laaaabe 2d ago

Yeah this isn't millennials big dawg. We inherited that shit.

2

u/orangesamba 3d ago

This is would be nice!!

2

u/dlhoff432 3d ago

Amazing how a simple color change ads some much needed life to the restaurants.

2

u/bradlees 3d ago

I’m all for it

2

u/Minimum-Opinion-3938 3d ago

I’m glad we’re returning back to our roots

2

u/AdConstant4313 3d ago

I agree the red and yellow looks better, but come on, the weather in the left picture looks miserable, while the right pic has a perfectly green lawn with an average sky in 2016.

2

u/alexkack 3d ago

I’ll take it just any fucking color man

2

u/FlamingPrius 2d ago

Hyper Financialization stripped all the color out of the world. Millennial Gray isn’t so much a generational style preference as an imposed hue austerity in the service of VCs streamlining colors in both manufacturing and retail for the purpose of easily dismantling/rebranding when whatever property, be it a restaurant or a factory producing couch cushions, gets sold. And the process repeats, bleeding yet more color out of our lives.

2

u/Too_Ton 2d ago

Is nature healing now?

2

u/Slurpwis 2d ago

All it takes is one.

2

u/BlackDisneyPrincess1 2d ago

Please tell me this is what’s gonna happen. We need the whimsy back.

2

u/juicylight 11h ago

1

u/t23546 10h ago

the original polychrome temples are beautiful

1

u/Jenetyk 3d ago

Guess it was just a phase.

1

u/Pookie_Cookie3 3d ago

I will admit, the classic colors make it look way better.

1

u/bloodU23 3d ago

I mean businesses hate proprietary designs buildings for the same reason reason consumers do on their electronic. Harder to fix them — or retrofix them and harder to like sell them off

1

u/sixhexe 3d ago

Why does it look like a prison.

1

u/pursued_mender 3d ago

Looks like a roblox building

1

u/Few_Atmosphere8138 3d ago

That's how it should look

1

u/NetworkEcstatic 3d ago

Wouldn't surprise me if they start reverting.

People who remember play places and colorful mcdonalds hate drab, corporate McDonald's.

Also, they are desperately trying to get people to come back after losing a ton of business. Well, that will happen when you charge sit down restaurant prices for garbage.

They aren't competing very well with Wendy's biggie bags, which are better tasting or taco bells luxe boxes or burger kings newly redesigned whoppers.

1

u/RiotNrrd2001 3d ago

Ronald McVader is going to have to find a new gig.

1

u/EstablishmentNo2847 3d ago

I wish you were right. 😔

1

u/viewering 3d ago

Woooooooooooooooooooooooooo Original

🤣

1

u/Holden_mcmuffin 3d ago

Ah yes millennial grey our favorite

1

u/Rotterdam5082 3d ago

Its a start! :-)

1

u/BlueSnaggleTooth359 1980's fan 3d ago

It helps a lot although still could use a physical remodel as well for sure.

1

u/Charming-Bid-3986 3d ago

Ow bring back the play place and the n64s/gamecubes

1

u/TheDarwinski 2d ago

I miss when corporations pretended to have a soul

1

u/D-redditAvenger 2d ago

Yes please.

1

u/Infinite_Plenty101 2d ago

Have a file on ONE PERSON that is 65 pages(we know of) long. STOP +++++++ EATING THERE!!!!

1

u/natigin 2d ago

I mean it’s better

1

u/jrchill 2d ago

McDonald’s has become a fast casual restaurant. Aimed mainly at teens and adults now. We grew up. Times have changed. There’s no point of going back to the old colors.

1

u/Honest-Spring-8929 3d ago

We’re all reasonably tired of this aesthetic but what I do remember is how fresh this felt after the old style, which felt cheap and tacky to me even as a kid

0

u/Key_Check5753 3d ago

I didn't think I could hate the boxxy style of mcdonalds any worse... then I saw it with red paint. UGH

4

u/Litaser 3d ago

I agree it does seem garish. Like the design is devoid of charm and they went overboard to fix it. Even if you look at what a lot of us associate with the classic design it has some white to give the colours some breathing room

0

u/Keapitsimple 3d ago

Still depressing looking

0

u/Wild-Perspective-582 2d ago

in the right image the blue sky and bright green grass are contributing to the effect

-1

u/Loud_Apartment_6732 3d ago

You guys shouldnt be mad at mcdonalds but its understandable

Its the city that dictates how businesses should look

3

u/BottomContributor 3d ago

Not really. They hire an architecture firm then superimpose it on all their restaurants.

0

u/Loud_Apartment_6732 3d ago

where do you think those architects get their standards and regulations from?

these designs started in high end neighborhoods.

those high end neighborhoods have standards on how to design your restaurant.

the city has last approval on whether your restaurant design is allowed or not

mcdonalds probably realized that doing simple designs is probably cheaper than having to fight the city as well as spending money on extra material.

1

u/BottomContributor 3d ago

You think high end neighborhoods put a McDonald's in the middle of it? It sounds like the high end neighborhoods we know are very different

1

u/Loud_Apartment_6732 3d ago

You think that McDonalds would pass up an opportunity to make more money?

1

u/BottomContributor 3d ago

High end neighborhoods have regulations against having fast food and other businesses. Like I said, it sounds like you know very different"high end neighborhoods"

1

u/Loud_Apartment_6732 3d ago

Your argument of "wow I dont go to walmart you must go there alot" is garbage.

You should chill.

Im just telling it to you plain and simple.

Im not trying to fight you.

There's a mcdonalds in every corner whether your rich or not.

1

u/BottomContributor 3d ago

I'm not either. I'm politely trying to tell you that you don't know high end neighborhoods if you think McDonald's are in the middle of them

1

u/Loud_Apartment_6732 3d ago

Well I don't care because they are there whether you like them to or not.

Also you're a weirdo.

1

u/BottomContributor 3d ago

They're not. That's why I'm saying, you must know very different high end neighborhoods.

Don't want to fight. Just personally insult, right?

1

u/hotsaladwow 3d ago

I work in zoning and sign regulation—generally the government can enforce design standards, but it’s pretty rare to see enforcement of paint colors and such, maybe with the exception being historically significant structures/districts. Like everywhere I’ve worked, they could just repaint like this with no permits and no special approvals. If they put up a big new sign, though, that’s different

1

u/TempAcct724 3d ago

No they don’t. Very few cities dictate what building have to look like.

McDonald’s designs the stores like this because it’s cheaper.