r/decadeology • u/t23546 • 3d ago
Prediction đŽ classic colors on modern Mcdonald's
i'm lovin it
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u/Meta_human3010 3d ago
Where I live in Australia, they still kept the colourful designs though
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u/NaiveMelody__ 3d ago
I dunno where you're from, but lots of them are grey boxes near my place these days.
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u/PeskyAntagonist 3d ago
Easy to sell and convert into any other business if it doesnât perform
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u/JennaRedditing 3d ago
This is exactly it. The same reason cars don't come in fun colors anymore- resale value.
Edit: typo
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u/thorpie88 3d ago
Us Aussies are the ones that shifted to this look after we went after working professionals with the invention of McCafe
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u/kingofqueefs1 3d ago
Weâre over millennial fucking grey now and need colours back
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u/NichtFBI 2h ago
Millennials didn't do that. It was Gen X and Boomers so that they could get the maximum resale value
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u/Chemical-Drawer852 Early 90s were the best 3d ago
What's hilarious is that here in France McDo is green since 2009. The red color scheme got completely replaced by the "eco-friendly" marketing stunt
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u/olivegardengambler 3d ago
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u/dutch_mapping_empire 3d ago
yeah same in the netherlands, why are they green lol
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u/UC_Scuti96 3d ago
I donât remember where I got this information, but the MacDonalds is green here in europe to cater to their europeans clients as itâs associate with environment, nature, quality and âhealthâ
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u/NS_8099 3d ago
Is McDonaldâs actually moving toward the more colorful look on the right? Iâm in the US.
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u/HeavenandHello 3d ago
I donât think so. And they announced that theyâre bringing back playplaces, but Iâm still not holding my breath about them looking as exciting as they were in the 90s and early 2000s.
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u/lateformyfuneral 3d ago
I think theyâll still be exciting for those who are children right now
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u/HeavenandHello 3d ago
What I meant was the new ones potentially not looking as multi-colored and massive as the past ones, which I really do believe isnât just nostalgia and did actually look so much better.
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u/lateformyfuneral 3d ago
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u/CrumblinEmpire 3d ago
Imagine a kid playing in that structure and eating a burger without washing their hands.
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u/JOBdOut 3d ago
Prob is it eats into the whole "interchangeable real estate" model the industry relies on now. If that mcdonalds becomes any other business theyll have to repaint.
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u/AnotherDamnTransAlt 3d ago
We discussed this in another thread recently.
Anecdotal evidence, but almost everyone reported that theyâd never seen a McDs close to become something else. Have you? This is a broader issue, sure, but for McDonalds specifically, once they get their claws in a neighbourhood, they do not let go.
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u/RoabeArt 3d ago edited 3d ago
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u/RoabeArt 3d ago
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u/_OhMyPlatypi_ 3d ago
Be thankful, I've seen a few, but it tends to be confined to decaying small towns. I see it in rural Louisiana, & I can see similar happening to rural rust belt areas as well.
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u/VPackardPersuadedMe 3d ago
Valuation is based upon its likely resale or reuse, anything that makes it more has a great multiple for them.
Cross that around the plethora of stores and boom. Paper profit.
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u/TheSleep-Committee 3d ago
McDonaldâs tried their new ice cream/coffee place in my city and it closed after not even a year. The building (drive thru/walkup only has still not been bought up. Iâve seen McDonaldâs close to relocate into a newer building.Â
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u/Roccondil 3d ago
There is one near me that closed an turned into a Chinese restaurant for a while. It has been vacant for years now. I am not sure the fact that it still looks very much like a McDonald's helps.
And there was one in the inner city that is a cafe now, but that was in a neutral building.
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u/Embarrassed-Key5916 3d ago
A McDonalds in my neighborhood (NYC) went out of business many years ago.Â
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u/realMr_Sean2001 3d ago
Also an anecdote, but where I live, a former McDonaldâs was at times a Peruvian chicken joint and has been a liquor store for a while now. A different McDonaldâs closed shortly after I moved to the area but it didnât get knocked down for about seven years. It took another five years for someone to build a sports bar steakhouse in the parcel of land as the former McDonaldâs.
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u/Prudent-Violinist-69 3d ago
? Painting is the easiest part. Thereâs a whole interior that would get redesigned for more
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u/das_war_ein_Befehl 3d ago
Itâs just paint, itâs not like the building is shaped like a hamburger
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u/Zestyclose-Tough7451 3d ago
McDonaldâs doesnât own the buildings, they couldnât care less about resaleability.Â
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u/fenianthrowaway1 3d ago
In the majority of cases, they do. Given how goddamned huge the chain is internationally and that they own most of their restaurants, McDonalds is almost a kind of real estate company when you look under the hood.
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u/Every1isSome1inLA 3d ago
I think theyre one of the biggest real estate companies out there
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u/Low-Car-6331 3d ago
I doubt it. They might have the most locations, but not the most acres or the most value. The logging industry holds the most acres hands down (assuming we exclude governments), If we go by value of the land, I think Blackstone is still the juggernaut by a mile with like $250billion to $400 billion worth of real estate under its control (I mean its the biggest REIT out there by a mile).
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u/black-toe-nails 3d ago
Iâm so sick of these posts nostalgic about old McDonaldâs. WE made them change! Everyone was so mad at them from late 90s to early 2000s they switched. They were literally the blame, or at least a major part, of the obesity epidemic. Plus everyone was mad at them for targeting kids!
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u/Charles520 3d ago
The one thing millennials actually did ruin tbh.
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u/RoabeArt 3d ago
McDonald's started coming out with the boxy look in 2006.
The oldest millennial was 25 at the time, hardly old enough to make such sweeping marketing decisions to the whole company.
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u/KokoTheeFabulous 3d ago
They didn't, the difference is everyone in business realised millenials had no soul and liked trash hence all the 2000s trends that were ugly and popular.
Sane goes for zoomers, we're just lucky some zoomers actually like color, moat are still stupid or have shit taste though.
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u/Ultravod Early 90s were the best 3d ago
Blaming any generation for late stage capitalism is a wild take.
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u/KokoTheeFabulous 3d ago
late stage capitalism
Boohoo ass argument when it's been said for decades. The real problem is we have incompetent presidents and world leaders with totally irrelevant agendas to a healthy country. We've never had so many joke politicians than we do nowadays, the fact Kamala was even an option tells you all you need to know.
My point doesn't directly tie in with that, enjoying slop is a milenial problem not a capitalist problem.
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u/bartzman 3d ago
Are you Koko as in Koko the talking ape?
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u/KokoTheeFabulous 3d ago
No but Kamala is, if you want the spiteful and mean spirited humour make it pack a punch.
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u/bartzman 3d ago
When this sterile box design for restaurants started popping up in the late 00s, I doubt any of the influential architects behind it were millennials âŚ. Boomers (and possibly Gen Xers) did this
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u/GarysCrispLettuce 3d ago
I'm guessing they reached the point at which Millennials attained positions high enough in the company to make decisions about aesthetics, and the Millennial grey bullshit seeped through. Then after a few years they realized that greys and browns and beiges do not stimulate appetites like reds and yellows and so they changed it back.
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u/FrosttheVII 3d ago
Don't blame this on millenials. Blame it on soul-sucking corporations/corporatocracies.
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u/AdConstant4313 3d ago
I agree the red and yellow looks better, but come on, the weather in the left picture looks miserable, while the right pic has a perfectly green lawn with an average sky in 2016.
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u/FlamingPrius 2d ago
Hyper Financialization stripped all the color out of the world. Millennial Gray isnât so much a generational style preference as an imposed hue austerity in the service of VCs streamlining colors in both manufacturing and retail for the purpose of easily dismantling/rebranding when whatever property, be it a restaurant or a factory producing couch cushions, gets sold. And the process repeats, bleeding yet more color out of our lives.
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u/BlackDisneyPrincess1 2d ago
Please tell me this is whatâs gonna happen. We need the whimsy back.
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u/bloodU23 3d ago
I mean businesses hate proprietary designs buildings for the same reason reason consumers do on their electronic. Harder to fix them â or retrofix them and harder to like sell them off
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u/NetworkEcstatic 3d ago
Wouldn't surprise me if they start reverting.
People who remember play places and colorful mcdonalds hate drab, corporate McDonald's.
Also, they are desperately trying to get people to come back after losing a ton of business. Well, that will happen when you charge sit down restaurant prices for garbage.
They aren't competing very well with Wendy's biggie bags, which are better tasting or taco bells luxe boxes or burger kings newly redesigned whoppers.
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u/BlueSnaggleTooth359 1980's fan 3d ago
It helps a lot although still could use a physical remodel as well for sure.
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u/Infinite_Plenty101 2d ago
Have a file on ONE PERSON that is 65 pages(we know of) long. STOP +++++++ EATING THERE!!!!
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u/Honest-Spring-8929 3d ago
Weâre all reasonably tired of this aesthetic but what I do remember is how fresh this felt after the old style, which felt cheap and tacky to me even as a kid
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u/Key_Check5753 3d ago
I didn't think I could hate the boxxy style of mcdonalds any worse... then I saw it with red paint. UGH
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u/Wild-Perspective-582 2d ago
in the right image the blue sky and bright green grass are contributing to the effect
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u/Loud_Apartment_6732 3d ago
You guys shouldnt be mad at mcdonalds but its understandable
Its the city that dictates how businesses should look
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u/BottomContributor 3d ago
Not really. They hire an architecture firm then superimpose it on all their restaurants.
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u/Loud_Apartment_6732 3d ago
where do you think those architects get their standards and regulations from?
these designs started in high end neighborhoods.
those high end neighborhoods have standards on how to design your restaurant.
the city has last approval on whether your restaurant design is allowed or not
mcdonalds probably realized that doing simple designs is probably cheaper than having to fight the city as well as spending money on extra material.
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u/BottomContributor 3d ago
You think high end neighborhoods put a McDonald's in the middle of it? It sounds like the high end neighborhoods we know are very different
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u/Loud_Apartment_6732 3d ago
You think that McDonalds would pass up an opportunity to make more money?
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u/BottomContributor 3d ago
High end neighborhoods have regulations against having fast food and other businesses. Like I said, it sounds like you know very different"high end neighborhoods"
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u/Loud_Apartment_6732 3d ago
Your argument of "wow I dont go to walmart you must go there alot" is garbage.
You should chill.
Im just telling it to you plain and simple.
Im not trying to fight you.
There's a mcdonalds in every corner whether your rich or not.
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u/BottomContributor 3d ago
I'm not either. I'm politely trying to tell you that you don't know high end neighborhoods if you think McDonald's are in the middle of them
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u/Loud_Apartment_6732 3d ago
Well I don't care because they are there whether you like them to or not.
Also you're a weirdo.
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u/BottomContributor 3d ago
They're not. That's why I'm saying, you must know very different high end neighborhoods.
Don't want to fight. Just personally insult, right?
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u/hotsaladwow 3d ago
I work in zoning and sign regulationâgenerally the government can enforce design standards, but itâs pretty rare to see enforcement of paint colors and such, maybe with the exception being historically significant structures/districts. Like everywhere Iâve worked, they could just repaint like this with no permits and no special approvals. If they put up a big new sign, though, thatâs different
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u/TempAcct724 3d ago
No they donât. Very few cities dictate what building have to look like.
McDonaldâs designs the stores like this because itâs cheaper.









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u/jdfarmer324 3d ago