r/dataanalysiscareers • u/alexiamartinl • 41m ago
Is a Master's in Data Science worth it with a Communications background?
I'm 24, with a Bachelor's in Audiovisual Communication and experience in Global PR & Communications at Glovo (tech company).
I'm considering a Master's in Data Science and Society at Tilburg University, but I'm worried about entering a technical field without a STEM background. I'm interested in data analysis, business intelligence and using data to make strategic decisions, rather than spending all day programming or developing statistical models.
My goal is to develop practical, marketable skills that differentiate me from a general communications professional, while improving my salary potential and career flexibility.
For those working in data analytics or BI:
- Can a one-year Master's in Data Science realistically prepare someone with my background for entry-level roles?
- Would you recommend this over a business/communications Master's supplemented with basic technical skills?
- Does a non-technical Bachelor's significantly limit your career prospects?
I'd really appreciate honest advice, especially from anyone who made a similar transition. Thanks!