I’ll start off by saying I’m very pro Palestinian but that I would like to create this post as it Israel is 100% in the right today. It’s a debate on the efficacy of pro Israeli PR strategy, not morality.
I think we can all agree that Israel has gone way down in popularity over the years. Zionists will essentially blame what they deem "blood libel." Pro Palestinians will blame the IDF's actions in Gaza and treatment of Palestinians in the WB.
I lean pro Palesitnian but the truth is that it's neither. I'd love it if Americans were able to get angry about the suffering of Gazans and WB residents, but in reality, I don't think there's anything the IDF could do that has caused or would cause a serious drop in popularity for that alone. And alone is the key word there, so what do I think Israel did that caused such a precipitous drop in their favorability?
I think it more has to do with the way they opinion policed Americans with such an iron fist.
The one thing about Zionists is they love to claim they don‘t care what people who oppose them think but it’s horrifically untrue. If they didn’t care, the ability to accept our disagreements and move on was and is there.
And what I’ll say is that I do think all things equal, if you de-identified Israel and Palestine and just discussed the situation as is, most would indeed support Israel. The logic here is that most people support an overwhelming defensive response to an attack.
Now, if you add the history to it, I think that a huge portion of people switch, but it would remain as most people in favor of Israel.
I think what happened is that the fact Israel cared this much about perception alone started to cause the massive drop in perception. I think it’s important to think about our own culture, which is one of an exceptional free speech.
We (from an American perspective) have one of the world’s broadest, if not the broadest, free speech protections and also free speech cultures in the world.
And the fatal mistake of Israel’s official and unofficial PR team is that they underestimated that. On top of that, regardless of if one thinks the focus on Israel is fair or not or the criticisms of Israel are unfair or not, people are much, much less willing to entertain the idea that criticism of a foreign nation is either “unfair” and/or “bigotry.”
People at a baseline just have a very high bar, if not insurmountable, to being open to the idea that being against a country is bigoted, which is a huge issue when Zionists’ claim, and Israel itself’s claim, is that being against the country is bigoted.
A lot of it comes down to the fact words are just that, words. Me or anyone else wanting anything from no new settlements to one state solution isn’t actually changing Israel’s capabilities. Therefore, if Zionists come down hard on words, it’s very hard to find a reason for this except their own insecurity.
A good example of this could be Tom Brady. If Tom Brady started going after randoms and tabloids that insulted and name called him, he’d rightfully look insane 99% of the time. Sure, there’s that 1% of the time where Brady might sue you if it’s demonstrably false, but a) it’s an exceptionally high bar and b) we all know even the most conservative of justices aren’t going to take the case of “Nation of Israel vs random tabloid.”
So, then, the question becomes “why do Israel and Zionists care if we accuse them of apartheid and/or genocide?”
Literally, that’s all you have to do.
If Israel and Zionists truly believed it was not a genocide, they would just ignore us. Israel is already very powerful militarily. There’s no reason they should care about whether you or I think it’s a genocide or whether the WB and settlements are a form of apartheid. But, they very much do care, like a lot, so we have to ask why.
And while I can’t mind read Zionists, the likeliest reason is that they know we’re right, so they lash out at us in a form of moral insecurity. Because remember, ignoring us = them genuinely not believing it’s genocide and apartheid (even if they’d be very wrong about that from our perspective). And they are doing just about the opposite, so you can do the math.
To be clear, Israel can use their own microphones and they tend to have stable PR when they do that. It’s when they start taking/trying to take others’ microphones away that their PR suffers.
It’s essentially a perfect Streisand effect. You have this pro Palestinian minority that are somewhat silenced, but generally left alone in an “agree to disagree” manner. Then, Zionists use an acute increase in intensity of the conflict to try and end that “agree to disagree” attitude people had towards pro Palestinians, and you have a rebound effect where people actually start agreeing with some pro Palestinian points.
In terms of what I think the actual conflict has done for Israeli PR, I’d say the war in Gaza has probably had minimal effect and the WB settlements probably have a “somewhat noticeably negative” effect, but nowhere near the effect Zionists’ direct treatment of Western dissenters has caused. The settlements cause some negative PR but ultimately, much like how gas prices and elections work, many people look at Zionists’ treatment of Western dissenters first and foremost in terms of having an opinion on Israel itself.