r/automation • u/redditugo • 51m ago
Have you used automations to monitor and act on Google Ads performance?
I’m temporarily helping a PPC team that recently lost a few key members. They spend a lot on Google and Microsoft, and performance is somewhat unpredictable. The team is now tiny, junior, and one new member still needs onboarding.
I noticed they're not strong when it comes to attention to detail: exclusions mapped to the wrong campaign, irrelevant traffic getting targeted, audiences poorly built etc.. I think algorithms can flag most of this for review, especially when new campaigns are built or something gets changed.
I’d like to set up AI processes that help the team review exceptions daily or every other day. For example, a search term report that flags irrelevant terms, alerts on sharp changes in CTR, impression share or conversion rate etc.
I don’t think there's a need to build this from scratch, I’m sure plenty of people already have workflows. Have you built any that worked? LinkedIn posts are full of Google Ads automations, but I suspect a lot of it is garbage to gain followers. Did you try any?
Thanks for your help