r/WeArePennState • u/TheAthletic • 13h ago
Football [Russo] Penn State has more than 90,000 season ticket holders. The real story’s in the empty seats
STATE COLLEGE, Pa. — Two days before Penn State’s biggest home game of the season, Ruth Ann Bast was at a local brewery alongside a few dozen fellow Nittany Lions diehards hoping their team could snap a sobering two-game skid.
Bast was there to watch her son-in-law, Landon Tengwall, a former Penn State football player and budding local media star, preview the matchup against USC during a live show. To Bast, who has been going to Penn State football games for 50 years, Tengwall’s crowd at that warehouse-sized bar and grill epitomizes the fanbase.
“There was a little old man all like this, in really nice clothes, but he was hunched over. He has a massive collection of Penn State memorabilia. He’s sitting in the front row,” Bast said, describing the scene for visitors to her tailgate this past Saturday. “And there’s these people from Maine who had embroidered patches of Penn State stuff all over their clothes, and then there was a lady who had the Dooney & Bourke logo bag with Penn State on it, and there was about 60 to 80 people there. And these are the people that Pat Kraft has s— on.”
Despite the now-three-game losing streak, the frustration around Penn State football these days is focused more on Kraft, the school’s fourth-year athletic director, than Matt Campbell, the first-year head coach. To many fans, Kraft is the face of the rising cost of being a Penn State football fan, the person most responsible for a $700 million renovation and modernization of 66-year-old Beaver Stadium that led to an increase in ticket prices announced earlier this year.
When the work is completed in 2027, the project will add 15 executive suites and 30 loge boxes (which Penn State says have already sold out) and another 4,500 or so club seats to a stadium capacity that will remain north of 100,000. The addition of premium seating has become common at stadiums and arenas all over the country as schools and professional franchises tap into their highest-paying customers.
“We weren’t maxing out the potential of the stadium,” said Kraft, who is quick to point out premium seating will still account for less than 10 percent of available tickets.
Read the rest here for free: https://www.nytimes.com/athletic/7690503/2026/10/15/penn-state-football-stadium-renovation-ticket-prices/?unlocked_article_code=1.I1E.vRtj.-FxUCqf7NHAo&source=emp_shared_article&smid=url-share-ta