r/UXResearch • u/Mother-Sorbet-8628 • 13m ago
Methods Question Gift cards aren't getting our customers to give feedback. What worked for you?
I am part of a small health tech startup doing at-home blood testing. A clinician comes to your home for the draw, and results arrive in an app.
We want to understand two things:
- How the service itself felt (booking, the home visit, wait time for results)
- Whether people actually understood their results and felt they could act on them
So far we've tried offering Amazon gift card in exchange of feedback but response rates have been really low.
For anyone who's built something where the customer experience is personal or sensitive:
- What methods actually got people to respond? (in-app prompts, calls, texts, something else?)
- Did product-based rewards (discounts, free add-ons) work better than cash or gift cards?
-Any tips for checking whether people understood something, beyond just asking if they liked it?
Thanks for all the help!