(This is just my opinion and my opinion only! Do not be offended if this does not apply to you!)
I see so many influencers and people recommending luxury items that cost hundreds of dollars or close to a hundred dollars for a small jar of 50ml face cream. I truly believe that for the overwhelming majority of people, you can make a suitable, multi-step routine with relatively affordable products that are perfectly safe for your skin!!
When I was just starting to take care of my skin, I was extremely overwhelmed because the thought of shelling out a hundred dollars for a tiny jar of face moisturizer repeatedly did not make me happy, let alone the other products like toners and serums sunscreens.
These days, there's so many relatively affordable products (even though it is getting increasingly expensive), like Neutrogena face washes, a ton of stuff from Cerave, Cetapil, and even other drugstore brands like Garnier and e.l.f. are coming out with fragrance free, gentle options. The Ordinary is especially good too, because they have so many affordable options.
This is with the caveat that i say relatively affordable because I still think that 20 dollars for a sunscreen is kind of a lot, but it's not like luxury levels of prices where you need to sell a kidney or something.
Currently, I can use a multistep routine with a hydrating toner, serums for targeted skin concerns, moisturizers, and also cleansers like oils and micellar waters and foaming face washes. Nothing I use is particularly expensive and it comes in large sizes so it lasts quite a while too. Everything I use is from the drugstore.
All in all, I genuinely believe that expensive skincare is a huge marketing ploy, and you don't need to pay those prices if you don't want to! This next sentence is not meant to sound judgemental, but a lot of expensive things have got to be deinfluenced because those prices are ridiculous, IMO!!
Do you think that most people can make a perfectly good routine with relatively affordable stuff?