r/SecurityAnalysis • u/raytoei • 37m ago
News KFC Is ditching Pepsi. Why It Fell Flat With Investors - Barron's
barrons.comTLDR: Costco in 2025, Marriott this past July and now KFC have announced they are switching to Coke. The article says it is no big deal since KFC doesnt represent much for Pepsi's business. I listened to Pepsi's concall recently, and was not impressed by management canned answers to analysts. I keep telling myself at some price Pepsi is a buy, but i don't think we are there yet. Disclosure: i have some Coca-Cola shares in a friend's account that i am advising.
https://www.barrons.com/articles/kfc-pepsi-coke-stock-yum-beverages-1230c432
KFC Is ditching Pepsi. Why It Fell Flat With Investors.
By Evie Liu
Oct 15, 2026, 5:55 pm EDT
KFC was once owned by PepsiCo, and has used the beverage for decades. (Lauren DeCicca/Getty Images)
Key Points
About This Summary
- KFC is ending its decadeslong relationship with PepsiCo in the U.S. and will switch to Coca-Cola products starting in January 2027.
- PepsiCo shares fell 0.7% and Coca-Cola gained 0.2% on Thursday, reflecting a subdued stock market response to the announcement.
- The loss of KFC’s U.S. business comes as PepsiCo struggles to revive North American beverage demand, where organic revenue growth recently stalled.
KFC is ending its decadeslong relationship with PepsiCo in the U.S. and switching to Coca-Cola. The deal marks a notable victory in the long-running cola wars, but the stock market’s response was subdued.
KFC announced Thursday that it will begin replacing PepsiCo beverages with Coca-Cola products at its roughly 3,500 U.S. restaurants in January 2027, with the transition expected to be completed by spring. The companies didn’t disclose the financial terms of the agreement.
The announcement marks a historic break between two companies with deep ties. PepsiCo acquired KFC in 1986 and continued supplying its beverages after spinning off its restaurant business in 1997.
Yet investors appeared largely unfazed by the change. PepsiCo shares fell 0.7% Thursday, while Coca-Cola gained just 0.2%. Yum! Brands, KFC’s parent company, was up about 2.8%, although other major restaurant stocks also rallied Thursday.
One reason for the limited reaction among the beverage giants is that KFC’s business represents only a small fraction of PepsiCo’s overall sales.
PepsiCo doesn’t disclose how much revenue comes from supplying individual restaurant chains or the entire food service segment. But public data could provide some ballpark estimates.
KFC generated $36.4 billion in global systemwide sales in 2025, with the U.S. accounting for just 12% of the total. That translates to roughly $4.4 billion in its U.S. restaurant sales. But only a portion of that comes from beverages, and PepsiCo receives the wholesale revenue from supplying those drinks—not the prices customers pay at restaurants.
That means the loss of a household-name customer may not translate into a meaningful hit to PepsiCo’s $28.2 billion beverage sales in North America. PepsiCo’s total annual revenue, including its North American food business and international food and beverage operations, was nearly $94 billion in 2025.
PepsiCo will continue supplying beverages to KFC’s international operations and to Taco Bell, which is also owned by Yum! Brands, according to The Wall Street Journal.
Still, the loss carries symbolic weight for PepsiCo. The company has been struggling to revive demand for its beverages in North America, where organic revenue growth stalled in the latest quarter, slowing from 1% in the previous quarter and 2% at the beginning of the year.
“We are not competing well in soft drinks,” CEO Ramon Laguarta said during PepsiCo’s third-quarter earnings call last week.
For KFC, the new partnership is also far from a guaranteed turnaround. Its U.S. system sales declined 2% in the second quarter, underscoring the challenge of winning back customers in a fiercely competitive chicken market.
KFC said it plans to use Coca-Cola’s extensive beverage portfolio and product innovation capabilities to develop new drink offerings, create more food-and-beverage combinations, and give customers more reasons to visit.
The move is part of what KFC calls its “Kentucky Fried Comeback,” an effort to revive its struggling U.S. business. The chain has been experimenting with new beverages, including iced coffees, boba drinks, and shakes, at its Open House test restaurant in McKinney, Texas.
“This partnership is about more than what’s in the cup,” said Catherine Tan-Gillespie, president of KFC U.S., in a statement.