I have a school project where we have to create and plan a business venture for an established beauty retailer (Ex: Ulta or Sephora) to help them make a billion dollars. As a dude, I'm clueless when it comes to makeup, can someone tell me some common/major issues within the industry I could try to base my plan around?

I like watching Wayne Goss, Marlena Stell (Makeup Geek), Lipstick Lesbians, Jordan Liberty. They teach formulas and techniques so well. Not really a huge fan of trends.

Anyone else you can recommend to watch?

I cannot upload an image here but the morphe supernatural glow palette and the only 2 shades ive been using our almost out 💔☹️🙏🏽 im really trying to find a dupe! ive attached a link so you guys can view the shades! i use the shades big reveal and darker. link to palette. please i am desperate, i love these shades sm ! i love the ‘darker’ shade for my lips so any lip liners like that shade would be appreciated! and i use ‘big reveal’ for nose contour and freckles! thanku in advance

For instance Ulta, Sephora etc. I need help matching my skin to a foundation. I would want to explain my skin issues and get suggestions on foundations best for me. I will be grateful for anyone that knows anything that'll help me before I walk in and look like an idiot (which isn't hard for me but I choose to call it charming) thanks so much for reading!

I am a very sweaty and oily person when it comes to my face, and I need help finding a primer and setting spray that I can use to help keep my makeup on all day. I am currently using the elf pink primer and the morphe prep and set mist as a setting spray. I’ve tired the one size primer and setting spray and that does not work for me at all. It clumps up my makeup in under an hour outside. I’ve also tried the charlotte tilbury Airbrush and same effect. My current face prep is hydrating serum then lotion with sunscreen then primer then concealer under the eyes chin nose and forehead then powder then setting spray.

I would love any other products or another step by step that I could try to help keep my makeup up looking good all day. Like I said I am oily and sweaty but I am outside all day for work. Also yes I would like to wear makeup at work it’s how I feel most comfortable, I do try to wear the bare minimum but enough to look good.

I’m looking for a full coverage and hydrating concealer (mainly for my dark under eyes and fine lines).

I’ve tried NARS pot concealer and creamy radiance concealer, Tarte shape tape, HourGlass and Tower28. They’re either very drying or, like Tower28, too thin to cover my blemishes.

So I’m debating between Natasha Denona, Haus Labs and Prada. I’ve heard many good things about these concealers but I’d like some feedback to help me make a decision please!

when i do my makeup i do love to wear a lot of mascara, and to take my makeup off i use makeup cleansing balms because its easy and comes off quick, but idk if its because i rub it in my lashes to get the mascara off that it causes some of my lashes to come out , could that be why? Is there something else i can use to remove my mascara without losing some lashes? Or is it just completely normal?

I love this foundation but the pump is so annoying. I can’t control how much
gets pumped out. So annoying when too much comes out. Product is wasted 😵‍💫.
Do you have a hack?

Hello! Anyone had trouble receiving orders from Kosas? It is impossible to reach their customer service as well. I made an order on October 5th and my package via their delivery service UniUni still did not arrive. As of today Oct 15th it states that delivery information is not available. I contacted Kosas multiple times via their ‘live chat’ and no one reached out. Called the number I googled, but they don’t have anyone answering. I even had to pay for shipping. Also contacted UniUni delivery and they said package was switched to another driver and could not provide me with a delivery date. This is unbelievable!

going to ulta this weekend to get some beginner friendly products. what is the best setting spray? (as someone who live in the south and sweats HEAVILY)

tldr; help a makeup novice with sometimes dry skin find a good replacement foundation to replace the IT Cosmetics Celebration Foundation powder

So I've been incredibly loyal to IT Cosmetics Celebration Foundation for YEARS. It was perfect, and it made my skin look so smooth and even colored, and it was nice because I'm super low-maintenance, so it worked for days I wanted a full (for me) makeup look, or if I just needed to put a little color on my face. Now it's gone, and I'm devastated. (I cannot use the illumination version. It is not the same)

I've been using the e.l.f. halo glow powder until I find something I like better. It's not bad, but I feel like it's got too shiny of a finish on days I just want to slap a little something on my face and nothing extra.

Skin concerns:

I sometimes lean towards having dry skin, but I've been doing a lot better about maintaining my skincare to avoid being a scaly lizard.

The whole purpose of foundation for me is to even out my skin tone because I have a LOT of redness, so biggest goal is covering that

I AM SUPER PALE.

Other things to note:

I struggle to make liquid foundation look good. It also requires more effort than I'm willing to give on lazy days or days I'm running late.

I do not need a glowy finish. Just striving for an even skin tone.

Open to a good tinted moisturizer or something similar if it's low-effort and provides results I want.

Help a girl out!

Hi! I'm looking for recommendations for a high shine green highlighter, either alone or in a palette. For reference, I used the green shimmer shade (lucid) in the naked ultraviolet urban decay palette until it was completely empty and would love something similar but a larger size! The moonchild highlighter palette by jolie beauty looks good but I can't seem to buy it anywhere :( Thanks in advance for any help!

Hi friends! Im soon to be in my mom era, and Im looking for recommendations for those clusters lashes that you put on under the lash line that stay on for a few days.

I need something to feel good after I have this baby, and my lashes are my one thing I love done up to make me feel like myself 🙏🏻

I have two sample containers (they will last a long time though) of IT Bye Bye Undereye full coverage concealer and I can’t make them work without a lot of effort. It’s so thick! I’ve tried more moisturizer and warming it and such. About to toss it though I hate doing that. Advice?