I grew up in South India watching Spiderman in my own language. I knew what pancakes were years before I ate one. I knew what a steak was, what Americans pour in their cereal bowls, what their slang meant, why you wear a tie to a formal dinner. I moved to the United States at 23 for my Masters, I'm 25 now, I work in high finance, and almost nothing here surprised me, because I'd been studying this country my whole life without anyone asking me to. I know everything about you. Very few of you know anything about me.
Then the new Ramayana trailer dropped today, and I went through the comments of IG, YT and this sub. A lot of it was the same stuff I've read under Baahubali and RRR for years. Cheesy. Cringe. Bad CGI. AI. “Is this an advertisement for their street food, I can smell them”. Why is everyone dancing. Some of it wasn't even dressed up as criticism. It was just contempt, pointed at brown people for building something big.
I'll be honest, it hurt. This sub/letterboxd is supposed to be where people who love movies go to take them seriously. If the verdict depends on whose face and whose passport is attached to a fantasy epic or a blockbuster, that isn't taste, it's a reflex.
Now look at what gets a free pass. A Marvel movie isn't a story someone spent ten years aching to tell. It's a calendar date. The release slot is announced years in advance, and the story is built to fit it. I work in finance, so I know margin optimization when I see it. Which demographic, which rating, how many screens in which country, which languages to dub into so a few million more people buy tickets. That's how I got Spiderman in my native language. It wasn't a gift, it was a line item.
Then they rerelease an old film to advertise the new one, and you're expected to have watched like 70 fuckin movies and 20+ shows before you're allowed to follow it. That is homework, and somehow it counts as serious cinema.
Meanwhile, a purple alien collecting glowing rocks to wipe out half the universe is science fiction, and a brown man climbing a waterfall in Bahubali is unrealistic. A song and dance number is silly, but we're supposed to nod along to a talking tree. Everyone on earth wants to entertain their OWN PEOPLE. Most of them are doing it with a fraction of the tools. 8 fuckin billion people and only 300 million from American get to voice their culture, their opinions, their lives, their political views and rest of the 7.7 billion people should stfu and not take risks??
Consider the numbers. Hollywood has a hundred year head start, the IMAX cameras, the VFX pipelines, the sound stages, the mixing suites, all concentrated in a few cities and built for people who already have access. Both Baahubali films together cost around 430 crore, roughly 65 million dollars. RRR cost about 550 crore. Gemini Man alone cost 138 million, spent another 100 million on marketing, and lost Paramount an estimated 111 million.
Nobody sneered at an entire culture, race and country over it.
And this is where the colonial part comes in. I can write this post in English because English was pressed into my country for generations, and Hollywood now sells to that same audience, dubbed into Hindi, Tamil, Telugu, Kannada and whatever else the spreadsheet says will move tickets. The same history that built their budgets drained ours. Indian carved temples we still can't fully explain and wove saris that take months of handwork. We never lacked art. We lacked the money and the megaphone.
I'm not asking anyone to love Ramayana, RRR, Baahubali, Varanasi, or any film that doesn't have a Hollywood studio's money and approval attached to it. I'm asking you to watch before you judge, and to judge what's on screen. But when you catch yourself laughing at a shot, ask whether you'd laugh if the same shot had a different face in it.
I don't expect this to move a single rating. I just needed to say it out loud once.