r/LetsTalkMusic • u/tiggerclaw • 10h ago
Is the 21st century defined by genres that never go mainstream but impact pop music anyway?
My daughter was listening to "Say So" by Doja Cat on YouTube. And I asked her to replay it because something sounded eerily familiar—as if I heard it before.
Turns out, it sounds remarkably similar to the future funk song "Fiona Coyne" by Skylar Spence. If you're unaware, future funk is a genre that originated in the 2010s. It's basically a mix of disco and vaporwave. It has its following, but never cracked the mainstream.
But hold on... "Skylar Spence" samples "Love Talkin' (Honey It's You)" by Tatsuro Yamashita, one of the heavyweights of city pop.
City pop is what's known as a retronym. That is, a label we give to music when a retrospective canon gets formed, requiring recontextualization. Yacht rock is another example of a retronym.
In Japan, where city pop originates from, city pop is an obscure genre even though city pop songs themselves are popular. That's because it was simply mainstream pop in Japan.
Now don't get me wrong. "City pop" as a term existed in Japan during the 80s. But this wasn't a genre with a defined musical structure. It was more a marketing term to sell aspiration, much like how we in the West hear terms like "contemporary" and "sophisti-pop". Because of this, most Japanese people didn't recognize city pop as an identifiable thing.
Fast forward to the 21st century. Westerners started hearing Japanese music from the 80s. They needed context. So they re-purposed a Japanese marketing term to define a corpus, a body of work that identified Japanese music with broad similarities that seemed to have an associated scene.
The city pop canon was never big in the West. Even now, it's only known amongst music nerds. But its effect on modern mainstream music is huge. Here's examples:
- "Out of Time" by The Weeknd samples Tomoko Aran's "Midnight Pretenders"
- "GONE, GONE / THANK YOU" by Tyler, the Creator interpolates Tatsuro Yamashita's "Fragile"
- "We Ride" by Brave Girls was a Top 5 K-pop hit, but it was blatantly marketed as city pop upon its release
What's wild? City pop is not the only obscure genre to impact the mainstream but never hit the mainstream. Witch house, phonk, and vaporwave all had a big impact. But none of the artists who originated these genres have ever become house house names.
I think this is one of the defining characteristics of 21st-century music. A genre can remain underground while its sounds, production techniques, and aesthetics become completely mainstream.
We're in a time where the mainstream raids from subculture before subculture can ever challenge it.
Is this why we no longer see musical revolutions like jazz, rock, punk, hip hop, and grunge?
Has the mainstream become so good at absorbing underground music that new genres can influence it without ever displacing or fundamentally transforming it?