Hi everyone,
I’m working on Google Ads for a software development company that provides custom software/app development services specifically for the casino, fantasy sports, and iGaming industry.
To clarify, we do NOT operate a casino, betting platform, fantasy sports platform, or provide any services to end users/players. We are purely a B2B software development company.
For example, if a business wants to launch its own casino platform, fantasy sports app, or iGaming product and needs a company to develop the software/app/platform for them, they can approach us.
I’ve already done some keyword research using Google Keyword Planner, but I’m struggling to find enough relevant, high-intent keywords.
Some of the services we provide are:
Custom casino software development
Casino app/platform development
Fantasy sports app development
iGaming software development
Custom gaming platform development
Sports betting software development
White-label/custom gaming solutions
The main challenge is avoiding keywords where the searcher is an end user/player looking to play casino games, place bets, join fantasy contests, etc.
I’m specifically looking for searches from people/businesses with commercial intent to hire a software development company, such as someone searching for a company to build their casino, fantasy sports, or iGaming software.
For those who have experience with Google Ads keyword research for B2B software development, what keyword patterns/themes would you recommend?
Would you focus on terms such as:
\[industry\] software development company
\[industry\] app development company
\[industry\] platform development
\[industry\] software provider
custom \[industry\] software
white label \[industry\] software
Or are there other keyword variations that tend to show stronger “I want someone to build this for my business” intent?
I’d also appreciate advice on negative keyword themes I should consider to filter out end-user searches.
Thanks in advance!