r/AppBusiness • u/Shoddy_Ice_9850 • 8h ago
Marketing App devs making $100–$50k/month: would you hand your app to a partner for 2 years if they paid for all the growth?
We're a mobile app group: we build and scale our own iOS and Android apps with an in-house growth team, and we run our own user acquisition and ad platforms. We're about to open that machine to outside developers, putting our budget and our team behind apps that already earn. Before we set the final terms, we want to hear from the people who'd be on the other side of the deal.
**How it would work:**
- We pay for and run the growth: store page and localization, creatives, paid users, paywall and pricing tests.
- You pay nothing upfront, and the revenue you make today stays yours.
- Revenue above your current level is split 50/50 for 24 months. After that, it's 100% yours again.
- While the deal runs, the app sits in our developer account so we can run campaigns and collect revenue. A contract moves it back to you at the end, and the code and brand stay yours.
- The first month is a test on our money. If it doesn't work for either side, we part ways and you owe nothing.
**What we'd really like to know:**
- What's actually capping your app right now? Money for ads, time, skills, conversion, something else?
- Have you tried an agency, a publisher, revenue-based financing or anything like it? What happened, and what did it cost you?
- Is moving the app to a partner's account a dealbreaker? If not, what would you need to see first: contract terms, escrow, references, something else?
- Which part of the deal feels unfair, and what would feel fair instead?
- What would make you trust a partner like this at all?
We're not selling anything in this thread. We'll post a summary of the answers here next week. And if you'd like an honest teardown of your store page in return, say so in a comment and we'll reply there.
*UPDATE:** Thanks to everyone who pushed back. This thread changed the plan:
- **No app transfer.** Your app never leaves your developer account. Your code, brand and users stay yours.
- **Read-only access only.** We work from your store reports and analytics, so every number comes straight from Apple and Google, not from us.
- **Automatic split instead of invoices.** Your store payouts land in a dedicated account in your own name. When a payout arrives, our share is split off automatically and the rest is yours. Both sides see the same numbers. We're working on setting this up with a US fintech partner.
The part of the original post about moving the app into our account no longer applies. Questions and blunt feedback still welcome,