r/pcmasterrace • u/After_Cookies • 3d ago

News/Article AI was supposed to sell PCs. Instead, PC shipments just crashed 20% as AI eats the world’s RAM, and Windows 11’s Copilot agents aren’t convincing buyers

https://www.windowslatest.com/2026/10/11/ai-was-supposed-to-sell-pcs-instead-pc-shipments-just-crashed-20-as-ai-eats-the-worlds-ram-and-windows-11s-copilot-agents-arent-convincing-buyers/
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u/BrunoStAujus 3d ago

I think the idea was that people would be so excited about using AI that they would buy new, upgraded PCs to be able to use it.

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u/Malfrum 3d ago

But... the AI doesn't even run locally?

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u/CapRichard 3d ago

It does, but you need a bunch of ram that costs,

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u/No_Try354 3d ago

You absolutely can run smaller agents locally. A few systems are marketed this way, like AMD's Halo system and Nvidia's DGX Spark. Very compact desktop systems with large unified RAM pools (think 100gb+) and can run some pretty competent models like GPT120b local.

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u/atximport 3d ago

lol, those Spark and other GB10 based have doubled in cost in the last few months.

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u/No_Try354 3d ago

Have they? Might flip mine for a nice chunk then

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u/atximport 3d ago

hang on till eoy when these new models saturate then do it when they realize they cant run a model and os and anything in 64gb on a laptop

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u/sips_white_monster 3d ago

Didn't they halve the memory on that NVIDIA thing too?

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u/atximport 3d ago

Thats why the first model doubled in price, the new version isnt really a new model, its a laptop board with 64gb instead of the 128.

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u/J1mj0hns0n 3d ago

it can do but yeah the layman isnt doing that by any stretch, even pc enthusiasts dont. even rasberry pi enthusiasts dont lol

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u/21shadesofsavage 3d ago

it does. that's why they're selling new ai equipped pcs with npus

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u/Difficult-Court9522 3d ago

No good ai runs locally. —person with tough technical challenges

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u/21shadesofsavage 3d ago

depends on what you're doing and how much capacity you have. local inference is perfectly fine for computer vision, ocr, tts, upscaling, photo processing

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u/Difficult-Court9522 3d ago

I just said technically difficult challenges.

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u/21shadesofsavage 3d ago

and i have no idea who you are or what you consider difficult

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u/BubbleButtOdiyan 3d ago

Normal users already buy phones for that