Public sector posts often get written for sign-off rather than for the person scrolling past. Here are five common patterns and a rewrite for each.

1. The closure notice

Before: "Residents are advised that the household waste recycling centre will be closed for essential maintenance works."

After: "Our recycling centre on [road] is closed on Monday for repairs. It reopens on Tuesday at 9am."

2. The service update

Before: "Service users experiencing difficulties accessing appointments should utilise the online portal."

After: "Struggling to get an appointment? You can book online, day or night: [link]"

3. The consultation close

Before: "Following a period of engagement, the consultation has now concluded."

After: "Thank you to the [number] people who told us what they think about the new bus routes. Here's what we heard and what happens next."

4. The weather warning

Before: "Due to adverse weather conditions, gritting operations are ongoing across the network."

After: "We're gritting main roads tonight. Side roads may still be icy, so take care if you're heading out early."

5. The vague commitment

Before: "The council is committed to reducing antisocial behaviour in the area."

After: "We've added two extra patrols in the town centre on Friday and Saturday nights, starting this weekend."

What they have in common:

• Lead with what changes for the reader
• Name the specific place, date or time
• Swap passive voice for "we"
• Replace promises with actions

What's the worst bit of public sector jargon you've had to rewrite? We've put together a longer guide on this and can share it in the comments if it's useful.

A cool comms strategy framework - I thought could be useful to anyone interested in communications as a profession. More explanation here.

Hi i’m just looking for advice here. A couple networking events are coming up and i’m super excited, but i also don’t really know what to talk to profs about? Im sure they hear the usual dental/medical shpeal a lot so does anyone have any advice? I’m super nervous lol, and don’t know what to expect at all

I've noticed something interesting about professional communities, particularly on Reddit and LinkedIn.

I've occasionally reached out to professionals in my field with genuine questions about their experience and industry practices.

I wasn't asking for a job, money, a recommendation letter, or a formal consultation. I was simply hoping to hear a practical perspective from someone familiar with the industry.

Yet even when people initially seemed friendly or accepted a connection request, the conversation often went nowhere.

I'm genuinely curious why this happens.

After all, if we choose to participate in professional communities, isn't sharing experience and occasionally helping fellow professionals part of the reason we're here?

Of course, I understand that nobody is obligated to respond to every message.

But I'd really like to understand what makes people hesitate.

Is it message overload, concerns about hidden intentions, lack of interest, or something else?

For those who receive these kinds of messages: what makes you decide whether to respond or ignore them?

And for those who have tried reaching out to other professionals: what has your experience been?

I'm interested in hearing both sides, including what I might be doing wrong in my own approach.

Hi everyone! It’s my first time ever posting on here but I’d really like some insightful advice on my career.

I’m a recent marketing graduate with some experience in social media (did an internship and freelanced) and a PR internship. I’ve also got a lot of events experience. This is my portfolio https://chitrarani.com/ (any feedback on it is also appreciated)

I’d ideally like to pursue a career in PR or Brand management but I feel like I don’t know the first thing when it comes to either. For PR I’ve got more of an idea having worked in the industry for 6 months but I’d still love to know more about the both of these.

Do I do any courses to go further in my career? What’s the best way to learn in either of these fields?

I’m straying a bit but another thing that interests me is creative direction, how do I get into that space? P.S, I live in Dubai so is it better to connect with people? It’d be great to connect if you’re in the industry!

Sorry if I’ve rambled, but any help would be greatly appreciated :))

I know I am definitely not the only person going through it right now, but I really just wanted to post this to vent about the job market. I feel like i’m gonna have to give up soon and get behind a register soon, if i can even land a retail job again atp.
Weeks of cold calls, aggressive applying, too many resume revamps, interviews, recruiters just everything.

Regretting choosing comms as my major. Regretting going to college at all.

Feeling like a failure.

How do yall stay positive in this market? any tips i haven’t heard appreciated

or just vent about your troubles.

Where your fear is, is your task ( Carl Jung)

Hi everyone, I’m a school secretary. I have 32 college credits so far and it is time to declare a major. Would you recommend public relations or communications for someone who would like an administrative job at a school district or other corporate settings? Ex. Human Resources, etc

For context, I'm participating in a competition and I really need a unique perspective on these topics

1) The Right to be Forgotten ( The Internet never forgives: why we need a "Delete Button" for real life)

2) The Myth of a straight A future

I'm leaning towards 1) but I'm not sure cuz honestly both speeches are really predictable.

Just in case there are other comms professionals hunting for a job - there’s a Substack where people post new ones along with a summary to save you from scanning them all yourself: https://open.substack.com/pub/commsjobscanada

Where will the AI wave begin in journalism and PR?

AI is changing not only content creation, but also information gathering, analysis, and workflow automation. I'm curious about which tasks in journalism and public relations could benefit most from AI.

As a business and industry journalist, I've been thinking about how AI could help automate repetitive tasks and give professionals more time for meaningful work.

For example, from a journalist's perspective:

1. Collecting news coverage from multiple media outlets and organizing it by key topics

2. Identifying significant changes in company disclosures, stock prices, and financial data

3. Extracting relevant information from large volumes of documents and organizing it with source references

4. Automating preliminary work involved in drafting articles based on research materials

Of course, not every task can or should be automated. Accuracy, reliability, and human judgment are essential. Ideally, AI should help journalists spend less time on repetitive work and more time on reporting, analysis, and critical thinking.

For those working in journalism, PR, or media: What tasks would you most like to automate or improve with AI?

I'm particularly interested in repetitive tasks that take up a lot of time, or problems that existing tools haven't solved well.

I'd love to hear about your experiences and ideas. Thanks!

When there’s no time I prepare only 3 things

1. The one sentence I want people to remember tomorrow
2. My first line, by heart
3. My last line, by heart

Then I say the whole thing out loud once standing up.

If you got time write time in bullet points your key points

The middle I leave loose on purpose

When you know exactly how you start and how you end your head calms down and the rest comes out like a conversation.

What do you do when a talk lands on you last minute?

Can we get a thread of common comms interview questions and/or how to answer them?

Example: How do you create a social media strategy?

I might have some interviews lined up and I want to do well for once.

I’m still traumatized by an interview I had for a comms role a few years back. The entire panel interrogated me and I felt like I didn’t know the answer to anything.

Them: How did you know the audience would like that content?

Me: I know the demographic well and had discussed what they wanted to see with them…?

Them: Okay, but how did you know they would like that content?

TBH, I still don’t know what they wanted from me. In that example, the content ideas came easy to me. It wasn’t rocket science. I couldn’t come up with a fancy response. The whole interview went like this and I’m nervous about it happening again.

Ok so i recently graduated from Uni Of Notts with politics and philosophy but fashion is where my heart is. I just wanted to ask people who are in the field if they had any advice or people outside of it too.
I don’t have a lot of fashion experience, well kinda none and unsure if it’s enough as I know i’ll be competing with people with Fashion degrees and etc. Although, I’ve done luxury retail, have been a podcast host and researcher and i’ve had sales jobs. I’m great with communications, writing and worked with a filmmaker on a project about fashion waste in Ghana.
I also sell on vinted but only have 53 5* reviews so idk if it’s enough to include

This is kinda written frantically hope you guys get what i’m saying lol.

how can i talk people into power for a living!!!!! no i’m not going to school for it(i think) i’m not giving advice or tryna have clients!!! i just wanna go w ppl into the room they’re currently in and help rearrange it!!! add perspective!! mental architecture hotline if you will????

A lot of the energy spent when I was a solo nail artist was having conversations, but I feel like there was just so much going on in the room I didn’t enjoy it cause my focus was being pulled all over the place. When I look upon my life, I realize how so much feedback i get on impactful conversations without me trying at all. I’m just listening and responding and if that is my nature and it can give, I want to lean into it.
Please advise.

Hello. Coming to this group for advice because I'm lacking any sort of career mentor/advisor and could really use some insight.

I have a solid 4 years of experience in PR/comms/events (in addition to multiple internships which I know everyone says don't count) having graduated from school a few years back, and have spent the last 3 years at a major entertainment company in Los Angeles. I started my career in the boutique PR agency world, and am now looking to leave said big company and move back to a PR agency in NYC, and am quite frankly horrified at some of the salary ranges I'm seeing on job postings that are supposed to be beyond entry level roles.

I am presently a comms specialist making >80k in-house which I feel is absolutely reasonable pay for the work that I do. However, every recruiter I have talked to seems aghast at this ask, and salaries that I am seeing listed for comparable small agency roles in NYC (generally at the SAE level) are seeming to fall anywhere between 55-75k, and I was just offered a Publicist role for literally 52k. I feel like the cost of living in NYC is significantly higher than LA, so I am now quite concerned about how I am realistically going to make this transition. Am I completely delusional in hoping that I'm going to find a role at a smaller agency that aligns with my years of experience AND my current salary? I cannot fathom how single people at this level of career are surviving off of 60k in NYC knowing that agency roles are often so demanding that you cannot have any sort of additional job/income. I'm really proud of what I am earning now and know that I have worked extremely hard for it, so I'm struggling with the idea that I am going to likely take a significant pay cut when I make this move.

For additional context, I am primarily only looking at hospitality/F&B/entertainment focused agencies since those are the sectors I have experience with.

TYIA for any salary transparency and advice on this thread.

عندي انترفيو تقيل public relations في شركة تقيله أي حد عنده داتا سرية ومعلومات عن المجال تخليني اعدي الinterview يا ريت يبعت

Been in PR for 6 years. I am good at putting up a good smiley face, and coordinating every details, handling demanding clients.

And it affects my personal life.

I am used to about what relations is more important, how to impress my friends, what gifts to prepare to show I’m thoughtful. None of these is about simply enjoying time with friends.

How to get away with it?

So I'm thinking of getting into mass media and I am very new to it. It has very broad areas but I want to just understand how it really is from the people who are already in it. The black, white and greys, so it would be really appreciated if y'all can tell me even a bit of what it actually is and is it worth pursuing and is it a stable career path and do we have to apply and give resumes to a lot of places and how the work environment is, what is the work like from the smallest to the biggest thing.

I have a problem with knowing what should be said and what shouldn’t

Like for example I’m in a situation where two guys like me in a friend group and they’re both best friends and I don’t know how to communicate anything

One of them I have a lot in common and they’re cool and I definitely wanna get to know them better but I don’t know if I like them like that at the same time but I also do at the same time but I’m not ready for anything and so isn’t he, we’ve talked about that we wanna focus on our career and ourselves first before we enter anything, and then the other guy I had a thing with, but I ended things with him since the other guy came in to job corps n other stuff.