r/notioncreations • u/Fancy-Success-6948 • 2h ago
#buildinpublic 18 months of selling Notion templates: $1,016 total, a $221 best month, and everything I'd do differently
I started selling Notion templates in April 2025. I'm a student, I built this alongside university, and I've been tracking every number. Here's the honest picture, since most posts about this only show the highs.
The numbers (Apr 2025 to Sep 2026)
- Revenue: $1,016.38
- Gumroad sales: 310 (124 paid, 186 free)
- Free downloads on Notion Marketplace: 4,593
- Products: 15+ templates across 3 product lines
- Best month: $221 (January 2026)
- Last 3 months combined: $33
It's not life-changing money. But the data taught me more than the revenue did.
1. Two products did most of the work
HealthOS (including its Pro version) earned $562, which is 55% of everything. PolymathOS earned $255. All the other templates combined earned about $199.
I kept launching new templates because it felt productive. Going deeper on the two that already sold would have paid better.
2. Price was never the real problem
I raised prices and got no sales. I dropped prices and got no sales. One template went from $29.98 to $12.98 and back to $29.98, and the only thing that changed was how I felt about it.
If a template doesn't sell at any price, the issue is usually trust, positioning, or whether it's built for someone specific. A discount doesn't fix any of those.
3. A free template only works with a specific audience
My free medication tracker has a clear audience and got 245 downloads. It naturally leads people toward my paid health template.
I also made a free "business OS" with no specific target audience. It was basically a weaker copy of my paid template, given away. It cannibalized the product it was meant to promote, so I deleted it.
A free template should solve one small problem completely. It shouldn't be a stripped-down version of your paid one.
4. Don't depend on any single platform
- My main marketing channel got banned in October 2025.
- My X account was banned in August (it came back after a week).
- In July, a bank issue blocked all my paid payments for the whole month. Revenue: $0.
The one thing that survived all of it was my email list (247 people). If you're building on Notion, build somewhere you own too.
5. Burnout will cost you more than a bad algorithm
My two lowest months (Aug and Sep, $14 and $20) were a mix of a health problems and exams. Almost no output. I'm in therapy now and rebuilding slowly.
I'm sharing this because the "just post daily" advice ignores that you're one person with a life. Consistency matters, but you can't pour from an empty cup.
What I'm changing
- Fewer new launches, more improvement of what already sells
- Every free template gets one clear audience and one clear upgrade path
- Email over social for conversions
- Sharing what I learn instead of pitching constantly
If you're selling templates too, I'd love to hear what's working for you. What's your biggest stuck point right now: traffic, conversions, or knowing what to build next?
Happy to share more detail on any of this (funnel numbers, how I use free templates on the Marketplace, what I'd skip) if it's useful.

